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Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

posted by Margaret Spencer on July 21, 2017

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial to boosting your ROI.

So what does it mean to run a data hygiene check on your B2B email lists?

Your contact database is brimming with data and insights into your potential clientele. However, if that data contains errors and inaccuracies, your sales and marketing initiatives are going to bear the brunt of the nasty side effects of having bad data on your list. Routinely running data hygiene checks guarantees that every piece of information in your contact database is as reliable and actionable as possible. Having meticulously-maintained and robust data is critical for running targeted and effective email marketing campaigns.

The following are the common types of dirty data that might be lurking in your B2B email lists.

  • Inaccurate data – These are those records that have typographical errors.
  • Duplications — These are separate records belonging to the same contact.
  • Dead accounts — These are those email addresses that were once actively used by their owners but have now become inactive.
  • Spam traps – These are those email addresses that are in circulation to help single out spammers who add addresses to their email lists without consent. They often find their way into authentic email lists.

To remove these kinds of data from your B2B email lists, you need to run these six crucial steps in maintaining good data hygiene:

  1. Data Scrubbing – This refers to finding and handling data entry and basic parsing errors.
  2. De-duplication and Records Matching – This refers to detecting and removing duplicate records as well as combining records incorrectly classified as separate.
  3. Recovering/Appending Missing Data & Values – This refers to managing records with incomplete data by using an intelligent algorithm.
  4. Data Migration & Merging – This refers to migrating or integrating a marketing database into another format or storage.
  5. Standardization & Normalization – This refers to checking the consistency and comparability of various pieces of data in the database.
  6. Data Verification – This refers to validating and verifying information on the database through phone, email, and online research.

Know that dirty data is something that you can absolutely do without. They can give you a bad rep by damaging your sender score and it could get a lot worst with your IP getting blocked or being blacklisted by your email provider. That’s why doing data hygiene checks routinely should be a part of your campaign process. It’s a good push toward reducing bounce rates and improving email deliverability and conversion rates.

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B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

posted by Margaret Spencer on July 14, 2017

If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having […]

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Techniques in Pumping Your Lead Generation with the Information Fuel

posted by Margaret Spencer on July 3, 2017

Online information continues to expand in its seemingly infinite glory. The volume of information that the web stores can be equaled to the number of stars found in the Milky Way Galaxy. These information may or may not be of any value added so. These information holds essential information about practically everything. To locate a […]

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Managing Data in B2B Appointment Setting

posted by Margaret Spencer on June 29, 2017

While conventional business procedures keeps on operating on the owner’s ruling and the producing benefit, nearly all of the widely-distributed business at the present work on data management. This kind of method for business was actualized with the aid of technological awareness of people and entrepreneurs. The volume of data expected to administer a specific […]

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Give Your E-mail List TLC With These 3 Management Tips

posted by Margaret Spencer on April 7, 2017

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4 e-mail list management tips that will keep your list scoured and ultimately, prompt a healthy produce of streamlined leads into your funnel. Keep […]

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Context- based Data Tailoring for Data Verification

posted by Margaret Spencer on March 31, 2017

  Data verification is critical in appointment setting and lead generation. This is not because it will give out the correct data about our client but that it also additionally assimilates long term data function in your database. Insignificant data are hindrance in the data verification. At times,  a single erroneous data will prompt more […]

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Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of […]

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Looking for IT Lists? Here’s What You Should Keep in Mind

posted by Margaret Spencer on March 22, 2017

  The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to […]

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Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

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B2B Email Marketing: On Point Opt-In Email List (Part 2)

posted by Margaret Spencer on January 10, 2017

Email List Building Best Practices As you make your email list of opt-in B2B prospects, you need to be able to do the best practices possible. Use “Short” Forms When asking B2B prospects for personal information, keep your form simple and straightforward. Construct your form in a way that it’ll only get a minimum yet […]

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