Being a tiny neophyte in today’s business environment can be extremely daunting. You’d have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales. With such overwhelming odds, is there anything at all left for the small start-up in B2B marketing? Fortunately, there is.
B2B content marketing is the great equalizer that levels the B2B marketing playing field for big and small participants alike. As one of the foundations of inbound marketing, it’s both very effective and relatively cheap. Recent data show that 57% of companies engaged in blogging generate leads there and as much as 62% of marketers in social media claim to acquire customers via that channel while spending around 45% to 52% less than average marketing expenditures.
B2B content marketing is now being adopted by more and more businesses, regardless of size. In fact, as much as 9 out of 10 businesses listed B2B content marketing as a top priority in order to build a more prominent online presence as well as to generate leads for their B2B database. Among the popular content marketing tactics are blogging, article posting, and social media.
So where does this leave you? It means you should start forming your own B2B content marketing strategy right now. To start with, these tips should help you out: