Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, B2B marketers are reaping the benefits that come with the quality of feedback and level of information sharing in these communities.
This post gives you a few pointers to help you become highly effective in using niche-specific online communities as part of your B2B marketing toolkit. But first, let’s have a look at some of the advantages you’ll likely get from participating in these online platforms.
While skeptics of industry-specific online communities prefer to operate within the boundaries the major social networking sites, advocates of these smaller platforms are tapping into more targeted audiences. Apart from growing their B2B leads database, the latter group of markets also uses sector-specific communities as a low-cost source of information, brand recognition media, customer service extension, and market research facilities.
To help you experience the full benefit of industry-specific online communities, apply these five tips in your own campaign: