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Top 8 Tips on Optimizing B2B Landing Pages You Can’t Afford to Ignore

posted by Margaret Spencer on August 7, 2012

contact database, contact listsIn B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn’t) taken in its entirety. But are your landing pages really “converting” as much recipients from your business contacts list as you planned? Here are eight easy-to-apply tips to make sure that they do:

 

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Posted in Business | Business Contact List | Contact Database | Contact Lists | Leads Database | marketing | sales with no comment


contact lists

Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

posted by Margaret Spencer on August 1, 2012

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in […]

Posted in Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


leads database, contact database, marketing database

How to Identify and Target B2B Influencers in Your Email Campaigns

posted by Margaret Spencer on July 23, 2012

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Posted in B2B Contact Database | Business | Business Database | Contact Database | Contact Database Provider | Database Providers | Leads Database | marketing | Marketing List | sales with no comment


b2b leads, leads database, mailing lists, b2b mailing lists

Six Ways to Boost Your B2B Email Marketing Campaign with the Help of LinkedIn

posted by Margaret Spencer on June 15, 2012

With 161 million users and counting, LinkedIn is certainly the largest professional networking site today, growing at a rate of 2 new subscribers per second. As such, LinkedIn is one of the top destinations for marketers to generate online B2B leads. LinkedIn offers new opportunities for B2B email marketing with many features and functionalities useful […]

Posted in B2B Leads | B2B Mailing Lists | Business | Leads Database | marketing | sales with no comment


fresh leads, leads database, B2B leads database

Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, […]

Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


fresh leads, leads database, IT leads database

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


B2B marketing, B2B database, leads database

Five B2B Content Marketing Tips for the Savvy Start-up

posted by Margaret Spencer on June 8, 2012

Being a tiny neophyte in today’s business environment can be extremely daunting. You’d have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for […]

Posted in B2B Leads | Business | Business Database | Leads Database | marketing | sales with no comment


fresh leads, B2B leads, leads database

The Four Biggest Reasons Why Effective Branding Helps You Win in B2B Marketing Today

posted by Margaret Spencer on June 7, 2012

Branding does have its place in the pursuit of fresh leads and customer loyalty. It’s an essential ingredient in both B2C and B2B marketing today. Information released by Technorati shows around 46% of bloggers post general brand-related content while 38% write strictly brand or product reviews. With such importance given to branding through blogging (which […]

Posted in B2B Leads | Business | Business Advice | Fresh Leads | Leads Database | marketing | sales with 1 comments


B2B database, B2B database provider, IT managers database

Five Little Tips for Big Results in Using Pinterest to Target IT Managers

posted by Margaret Spencer on June 6, 2012

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their […]

Posted in Business | Business Advice | Business Database | IT Contact Database | IT Leads | Leads Database | marketing | Marketing Tips | sales with 2 comments


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