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Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

fresh leads, leads database, B2B leads databaseMainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, B2B marketers are reaping the benefits that come with the quality of feedback and level of information sharing in these communities.

This post gives you a few pointers to help you become highly effective in using niche-specific online communities as part of your B2B marketing toolkit. But first, let’s have a look at some of the advantages you’ll likely get from participating in these online platforms.

While skeptics of industry-specific online communities prefer to operate within the boundaries the major social networking sites, advocates of these smaller platforms are tapping into more targeted audiences. Apart from growing their B2B leads database, the latter group of markets also uses sector-specific communities as a low-cost source of information, brand recognition media, customer service extension, and market research facilities.

To help you experience the full benefit of industry-specific online communities, apply these five tips in your own campaign:

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Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


fresh leads, leads database, IT leads database

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


B2B marketing, B2B database, leads database

Five B2B Content Marketing Tips for the Savvy Start-up

posted by Margaret Spencer on June 8, 2012

Being a tiny neophyte in today’s business environment can be extremely daunting. You’d have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for […]

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fresh leads, B2B leads, leads database

The Four Biggest Reasons Why Effective Branding Helps You Win in B2B Marketing Today

posted by Margaret Spencer on June 7, 2012

Branding does have its place in the pursuit of fresh leads and customer loyalty. It’s an essential ingredient in both B2C and B2B marketing today. Information released by Technorati shows around 46% of bloggers post general brand-related content while 38% write strictly brand or product reviews. With such importance given to branding through blogging (which […]

Posted in B2B Leads | Business | Business Advice | Fresh Leads | Leads Database | marketing | sales with 1 comments


B2B database, B2B database provider, IT managers database

Five Little Tips for Big Results in Using Pinterest to Target IT Managers

posted by Margaret Spencer on June 6, 2012

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their […]

Posted in Business | Business Advice | Business Database | IT Contact Database | IT Leads | Leads Database | marketing | Marketing Tips | sales with 2 comments


fresh leads, leads database, C-level leads database

How to Fine-Tune Your Social CRM to Capture Leads From the C-Suite

posted by Margaret Spencer on June 4, 2012

Recent studies reveal a rising trend of C-level executives participation in social media, and there’s evidence to believe this will extend well into the future. The fifth Global CEO Study by IBM highlights a significant percentage of CEOs are seeing a shift toward social media in the next 3 to 5 years. For B2B marketers, […]

Posted in Business | C-Level Leads Database | Fresh Leads | Leads Database | marketing | sales with 1 comments


leads database, IT leads

Software Marketing Survival Guide: Tip #10 – Best Practices for Building and Maintaining Trust

posted by Margaret Spencer on June 1, 2012

The lack of trust from customers and prospects is one of the causes of failure not only in marketing but also in business as a whole. That’s why this blog post focuses on five best marketing practices to develop and maintain trust not merely to convert your IT leads into paying customers but to build […]

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fresh leads, leads database, database provider

Software Marketing Survival Guide: Tip #8 – Checklist for Writing Press Releases

posted by Margaret Spencer on May 30, 2012

Any publicity is good publicity. WRONG! Nothing could be further from the truth, especially when it comes to writing and distributing press releases. In order to get good responses, generate fresh leads, or improve brand awareness, your press releases must not only be noticed but also read and acted upon. Follow the “checklist” below to come […]

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leads database, leads database provider, database provider, IT leads database

Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

posted by Margaret Spencer on May 28, 2012

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

Posted in Business | Business Advice | Business Database | IT Contact Database | IT List | Leads Database | List Providers | marketing | Marketing Tips | sales with 2 comments


Software Marketing Survival Guide: Tip #5 – What to Blog About

posted by Margaret Spencer on May 25, 2012

As much as 80% of blogs created end up being abandoned within two months of their existence. Despite the major role that active blogging plays in communicating with our target prospects, growing our B2B database, and promoting our brand, this percentage shows how little many people think of blogging as a marketing device. As a […]

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