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How An Email List Should Point To Industry Culture

posted by Margaret Spencer on November 1, 2012

All right so your company is done with development, done with production, and now you have acquired an email list with details that will get in you touch with players in a new industry. But wait up, are you sure this is as easy as dropping down an email list vendor’s site, making a beeline for an industry category, and just clicking ‘Buy’?

You may not realize it but you have already skipped one or two critical steps to take before marketing to a new, unfamiliar industry!

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Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Contact List | E-Mail Lists | E-mail marketing services | Email List Provider | Email Marketing List | Emailing List Provider | Mailing List | Mailing List Provider | mailing list services | marketing with 1 comments


mailing list, b2b mailing list

Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

posted by Margaret Spencer on July 18, 2012

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures […]

Posted in B2B Mailing Lists | Business | business mailing address | mailing list services | marketing | sales with no comment


email list, email list provider, executive email list

Six Ways to Develop B2B Email Content that Actually Get Shared

posted by Margaret Spencer on July 4, 2012

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back. Think about the boost in brand […]

Posted in B2B Mailing Lists | Business | E-Mail Lists | Executive Lists | List Providers | mailing list services | marketing | sales with no comment


Drama Masks

How to Segment Your B2B Mailing Lists According to Buyer Personas

posted by Margaret Spencer on June 25, 2012

Before the terms “targeted” and “content” became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities. B2B email […]

Posted in Business | C-Level Mailing List | mailing list services | marketing | sales with 1 comments


email list, email list service, b2b email list

The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth

posted by Margaret Spencer on June 20, 2012

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we’ll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign’s effectiveness. […]

Posted in B2B Mailing Lists | Business | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


email lists, email lists provider, b2b email lists

Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns

posted by Margaret Spencer on June 13, 2012

A few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the “right” audience means slicing your B2B email lists into particular segments that receive emails of specific content. While you may be quite familiar with traditional segmentation methods for email […]

Posted in Business | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


mailing list, mailing list provider, CEO mailing list

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

posted by Margaret Spencer on June 5, 2012

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate […]

Posted in Business | Business Advice | business mailing address | Business Mailing List | C-Level Executives | C-Level Mailing List | CEO mailing list | mailing list services | marketing | Marketing Tips | sales with no comment


mailing list, IT mailing list, mailing list company

Software Marketing Survival Guide: Tip #7 – Avoid These Email Marketing Tripwires

posted by Margaret Spencer on May 29, 2012

According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing. That’s why you need to avoid the […]

Posted in Business | Business Advice | Business Mailing List | IT List | mailing list services | marketing | Marketing Tips | sales with no comment


list provider, mailing list provider, CEO list, C-level executives, mailing list

How to Interpret Your B2B Email Open Rates

posted by Margaret Spencer on May 15, 2012

One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it’s also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list. Know how it’s measured. […]

Posted in Business | Business Advice | Business List | Business Mailing List | CEO mailing list | Contact Lists | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


How to Generate Feedback from Your C-level Email Recipients

posted by Margaret Spencer on April 27, 2012

In email marketing, it’s not enough to just grab your reader’s interests alone. Generating feedback from recipients is an equally-important step in email campaigns. This is even more essential when dealing with contacts from a c-level executive list. Because insights from these decision makers are quite valuable, you have to be able to get their […]

Posted in Business | Business Advice | C-Level Mailing List | mailing list services | marketing | Marketing Tips | sales with no comment


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