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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

posted by Margaret Spencer on February 16, 2017


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and cut ’em B2B deals!

  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
  • 73% of the Millennial age group actually prefers email to communicate with businesses. (Adelstra)
  • 72% of U.S. adults prefer communication with companies to happen through email. (Marketing Sherpa)
  • 49% of B2B marketers are reported to spend more resources on email than other channels. (Hubspot)
  • 75% of marketers still send their content marketing directly via email. (ALF Insight)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2)
  • Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. (Yesmail)
  • 26% of brands fail to use responsive design in any of their email marketing efforts. (Yesmail)
  • Brands implementing responsive design in all of their emails earn 55% higher mobile CTO (click-to-open) rates and 23% higher desktop CTO rates. (Yesmail)
  • Responsive email campaigns generated an average of 16.2% mobile CTO versus non-responsive email campaigns that generated 10.4% mobile CTO. (Yesmail)
  • For desktop email campaigns, responsive design emails earned an average 15.7% CTO versus 12.7% CTO for non-responsive emails. (Yesmail)
  • 17% of brands use responsive design for all of their emails, with 38% using it for most of their emails. (Yesmail)
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)
  • Emails, followed by websites, are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. (Ascend2)
  • 59% of B2B marketers cite email as the most effective channel for generating revenue. (Hubspot)


Posted in B2B Leads | B2B Marketing | Business | Business Advice | business email service | content marketing | e-mail marketing | Emailing List Provider | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | sales with no comment

These Creepy Personalization Techniques May Be Causing You To Lose Out On Your Email Marketing

posted by Margaret Spencer on August 31, 2016

  Clients want relevance. They like it when your email content is customized to their interests and purchasing propensities; thus personalization. However, they also want to be safe and in control of the content they receive. Overdoing personalization can leave them feeling disturbed and creeped out. According to a study conducted by Barnard (2014), if […]

Posted in B2B Marketing | Business Advice | Lead Generation | marketing automation | Marketing Tips with no comment

Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Embracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


Three Types of Profiling in Marketing

posted by Margaret Spencer on October 2, 2015

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in […]

Posted in Advertising Company | content marketing | data profiling | Database Leads | Database Providers | marketing | marketing automation | profiling with no comment

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