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Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

posted by Margaret Spencer on March 28, 2017

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML newsletter, all the more, get your message across your readers.

First, maintain a harmony between picture and content. HTML newsletter permits you to incorporate detailed designs and illustrations into your messages. In any case, this doesn’t give you the indulgence to exaggerate. It’s a great practice to incorporate a few pictures in the newsletter, yet these need to stay inside the context. Graphics can boost the visual interest of your newsletter. Be that as it may, their usage ought to be constrained. You risk losing the pith of your newsletter if you depend on design excessively. Some email platforms may not show your pictures appropriately, or worse not display them at all. So restrain from including essential messages or information as pictures.

Second, have a plain-content form of your HTML newsletter. Again, with some email platforms not supporting all of the HTML features in your newsletter, it may be reasonable to send a text-only version newsletter. In spite the fact that you may think this takes away the visual quality from your newsletter, it has the upside of ensuring delivery. Utilizing a text-only version additionally makes your newsletter more receptive to inboxes, giving it a lesser chance of being sorted as junk mail by recipients in your executive list. There are email marketing platforms that is configured to automatically decide whether to send an HTML or a plain-text version of your newsletter to a particular contact according to the platform he or she uses. You may need to discuss your contact database provider for more on this feature.

Lastly, always incorporate the option to unsubscribe. Ensuring that your recipients have the alternative to suspend their subscription to your newsletter is a big plus factor for your campaign. This shows how much thought you give to your subscribers and permits you to keep up goodwill among your contacts. Likewise, contingent upon the location, you might be lawfully obliged to give an unsubscribe option to specific contacts in a list. Providing your recipients this option can assist you in determining uninterested prospects.

Indeed. Email has made marketing more convenient and effective yet we need to concede that it has brought new difficulties as well. Regardless, by taking a couple of simple strides, we can get around these obstacles and extend your message to where it is due.

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | C-Level Executives | content marketing | e-mail marketing | Executive Lists | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | marketing automation | Marketing Tips | Qualified Leads | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Analytics & Metrics and Customer Experience Stats in 2016 to Guide you this 2017

posted by Margaret Spencer on March 8, 2017

Did you know that there is still 18% of small businesses who does not track anything at all? Or that only 45% of B2B marketers are confident that they have decent, if not high, levels of customer centricity? Shocking, right? Have a look at where B2B marketing & metrics and customer experience stands last year […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | IT Leads | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | sales | social media marketing with no comment


Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | business email lists | business email service | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists | Custom list | data cleansing | data profiling | Data Records | data tips | data verification | Database | Database Leads | Database Providers | database specialists | direct marketing contact database | E-Mail Lists | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | Fresh Leads | IT Contact Database | IT Leads | IT List | lead acquisition | Lead Generation | Leads Database | List Providers | Mailing List | Mailing List Provider | mailing list services | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | Qualified Leads | sales | sales ability | Sales Leads Database | Software Leads with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

posted by Margaret Spencer on February 16, 2017

  Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | business email service | content marketing | e-mail marketing | Emailing List Provider | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | sales with no comment


These Creepy Personalization Techniques May Be Causing You To Lose Out On Your Email Marketing

posted by Margaret Spencer on August 31, 2016

  Clients want relevance. They like it when your email content is customized to their interests and purchasing propensities; thus personalization. However, they also want to be safe and in control of the content they receive. Overdoing personalization can leave them feeling disturbed and creeped out. According to a study conducted by Barnard (2014), if […]

Posted in B2B Marketing | Business Advice | Lead Generation | marketing automation | Marketing Tips with no comment


Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Embracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


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Three Types of Profiling in Marketing

posted by Margaret Spencer on October 2, 2015

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in […]

Posted in Advertising Company | content marketing | data profiling | Database Leads | Database Providers | marketing | marketing automation | profiling with no comment


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