However, some business owners are reluctant to use bought data. They view sending to a contact list as risky. But that should not be the matter in question. It’s how to send to a bought contact list securely. Some of those horror stories you have heard about using bought contact list in B2B marketing might have been true but what you don’t know is that some of those marketers who recounted those stories actually doesn’t know how to manage their bought contact list.
So really? How do you send to a B2B contact list securely?
The first thing you need to be aware of when sending to a bought contact list is that you shouldn’t opt for a customary ESP or marketing automation software for the gun start. They’re not cut out to deal with the information and you may wind up with your account suspended.
Bought contact list calls for a special software devoted to outbound email lead generation. It’s particularly fashioned to send to bought contact lists and converting cold contacts into warm, opted-in leads. With a good software settled, you’re good to go with a bought B2B contact list.
But of course, you’ll also want to have a look on your B2B contact list’s cleanliness too. Indeed, even the best bunch of contact lists can have a couple of rotten ones mixed. By cleansing your data and employing hygiene checks, you can get rid of duplicates, errors and possible spam traps, guaranteeing an utmost deliverability. This is critical in keeping up your sender score.
Once your B2B contact is prepared, you’ll need to campaign for the opt in. How can you send to a bought contact list and get consent for further email nurturing?
More or less, you have to connect with an important offer. Customize your email, keep it brief and straightforward, yet conversational. Address a pain point and present a practical solution and an obvious call-to-action. This will motivate click-throughs.
Also, ensure that your landing page is coherent with your offer. Do not lure them and switch! If you promised a demo, present. This and an accompanying opt-in form that catches significant data and enables you to obtain more understanding into your new lead. It’s a win-win for everybody!
When you have the opt-in, you can include the new lead to your consent-based nurturing efforts. Or,in the event that they’re scorching hot and sales ready, you can simplify the procedure and pass them to sales!