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5 Key Qualities to Look For in a Data Gathering Solution Provider

posted by Margaret Spencer on September 20, 2017

5 Key Qualities to Look For in a Data Gathering Solution Provider

We’re living through some pretty exciting times for data-driven marketing. Recent research from the Winterberry Group and Global Direct Marketing Association finds that almost 80% of marketers agree data is more critical than ever. The same study also reports that 88% actively use list segmentation and that 64% of marketers buy data from third-party data gathering solution providers and database vendors. If current trends continue, then practically all marketers will embrace the data-driven mindset in just a matter of years.

That means more and more marketers will be seeking the services of business list providers to help them fill their demand for rich, targeted data. If you happen to be part of this group, keep in mind that not all data gathering solution providers are created equal. There’s more to choosing a list vendor than simply comparing prices. To help you find the right data company for you, here’s a quick rundown of the things you should look for in a potential list seller.

 

  1. Data Source

One of the key things that a list vendor needs to let you know upfront is its data sources. Typically, data gathering solution companies acquire prospect and customer information through in-house data mining and/or third-party sources. Oftentimes, data providers use a combination of multiple internal and external sources to find and collect information.

The issue arises when a provider relies too heavily on outside data sources. That’s because data vendors do not exert the same level of control over data quality on externally-sourced data than it does on data obtained through in-house efforts. That’s why you really need to know this right off the bat.

 

  1. Data Shelf Life

As you know all too well already, data has an expiry date. On average, data decays at a rate of 2% each month. If you apply that to the millions of database records that most data providers claim they have, that’s going to be a huge number by any metric.

That’s why it pays to ask a potential list seller how recent the datasets they’re offering are. You don’t want to use marketing information that’s stale. Bad data will cost you bigtime, not only in terms of poor marketing results but also through significantly lower top and bottom-line figures. Look for vendors that refresh their records at least twice a year.

 

  1. QA Process

Data quality covers such a broad area that it can be a little challenging for a customer to evaluate how well a data provider’s QA processes are running. Some crucial things to consider are a list vendor’s data cleansing practices, its data validation methods, and the data maintenance technology it uses.

Another key differentiator that sets most great third-party data vendors apart from the rest is the use of manual data verification in their QA processes. Keeping humans in the data maintenance loop ensures that critical pieces of information aren’t left solely to the whims of algorithms and models.

 

  1. Metrics/KPIs

Just as any other marketing service you’re about to invest in, data gathering solution initiatives should include the relevant set of yardsticks for measuring performance. This makes it easier for you to set objectives and gauge how much the deliverable (list or added prospect details) is contributing to the campaign results.

As a starting point, you should ask a potential data gathering solution partner what deliverability rates to expect. Then, the data provider should also let you know what guarantees it’s making about the initial overall state of the data product along with the actions the vendor will take to fix data issues.

 

  1. Compliance Practices

Compliance is another crucial aspect you need to carefully consider when working with a list vendor. Depending on the geographic area you’re targeting, there can be an entire minefield of laws and regulations you may need to navigate around. Your list provider should help you steer clear of these potential problems.

While specific regulations vary, some important compliance considerations to think about in general include:

  • Data must be lawfully obtained.
  • Information must be given/acquired based on consent.
  • Opt-out requests must be promptly acted upon.
  • Records must be checked against DNC and DNE lists

You can now confidently assess data gathering solution providers as potential marketing partners. The important thing to take away from this blog entry is to do your due diligence before choosing a list vendor.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | data gathering solution | Lead Generation | marketing | Marketing Tips with no comment


6 Firmographic Info to Gather on Your Next Contact List Appending Run

posted by Margaret Spencer on September 15, 2017

In B2B marketing, getting to know your prospects and leads better can oftentimes require adding more fields on your marketing database. That’s why contact list appending remains a critical component of a modern B2B marketer’s data management plan. When done right, data appending enables you to paint a sharper image of potential customers, so that […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment


6 Actionable Ways to Segment Information Technology Mailing Lists

posted by Margaret Spencer on September 12, 2017

Whether IT managers, directors, or CIOs (or all three) make up your information technology mailing lists, reaching out to an organization’s IT decision-makers via email can be a tough nut to crack. IT folks tend to be a well-informed bunch (i.e., keeping up with developments in their field is an unwritten item on their job […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment


5 Tradeshow Tips to Grow Human Resource Email Lists the Right Way

posted by Margaret Spencer on September 7, 2017

Surveys reveal that between 75% to 77% of B2B marketers rank in-person events like tradeshows and conferences as their top-performing marketing tactic. Tradeshows are great venues for finding qualified leads in an industry or market, since these events are where you’ll typically meet decision-makers, influencers, and thought leaders face-to-face. That’s why, if you’re looking for […]

Posted in Advertising Company | b2b contact leads database | b2b contact list | B2B Leads | Business | Business List Provider | Contact Database | Contact Database | Contact Database Provider | contact leads database | Email List Provider | marketing | Marketing Tips | sales with no comment


Is Your B2B Contact Leads Database Ready for the AI Revolution?

posted by Margaret Spencer on August 16, 2017

One of the main takeaways from Salesforce’s 2017 STATE of MARKETING report  is that investments in AI has outpaced spending in other marketing tech areas. B2B marketers are adopting AI technologies ranging from predictive lead scoring to chatbots in droves. But before you get caught up in the hype, there’s one thing you need to […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Contact List | business directory database | Business Mailing List | Contact Database | Contact Database Provider | contact leads database | contact list | Contact Lists | Database Providers | marketing | Marketing Tips | sales | Uncategorized with no comment


Reminders For Starters In Email Marketing

posted by Margaret Spencer on August 7, 2017

What is email marketing? Email marketing involve sending emails like product advertisements, business requests, sales solicitations or donations to potential or current customers. As a starter in email marketing, sending emails to everyone you just know through LinkedIn, Facebook or Twitter might feel off to you. However, know that you are not the only business […]

Posted in B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips with no comment


5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

posted by Margaret Spencer on July 31, 2017

Undeniably, an email’s content is important in email marketing. You can say, it is the heart of your campaign for it contains the message you want to convey to your target audience. Rather appallingly, there are errors that B2B email marketers tend to commit or overlook in an email’s content. So if you’re gearing toward […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | Marketing Tips with no comment


6 Signs Your Email Marketing Service Provider Is Doing It Right

posted by Margaret Spencer on July 28, 2017

Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half of companies with a rating of 61%. Also, according to Hubspot, 59% of B2B marketers consider email as the most […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | Marketing Tips | sales with no comment


How to Know When It’s Time to Purchase a Targeted Email List

posted by Margaret Spencer on July 26, 2017

Notwithstanding the fact that purchasing a targeted email list can be a good way to promptly grow your contact database, most marketers are still reluctant to do so (well, who wouldn’t with all the bad rep that purchased contact lists have been getting these days?). Let’s scratch that! Purchased contact lists work just fine! You […]

Posted in B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


The 4 K’s of Good Sender Reputation for Email Marketing

posted by Margaret Spencer on July 24, 2017

Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


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