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10 Ways to Retaliate Negative Feedbacks in Social Media (Part 2)

posted by Margaret Spencer on September 6, 2016

Ways to Retaliate Negative Feedbacks in Social Media6. Work on Making Things Right Offline

Acknowledging a mistake and apologizing should be coupled with actions on making things right. Compensation can come in different form such as refund or replacement. Whatever it is, be sure to walk the talk. In addition to this, while it’s appropriate to promptly respond to negative feedbacks online, it is much better to talk about the solution with the client offline. Offer to communicate with them in the phone or email. This is a good way to avoid further negative comments from where they post their feedback. Moreover, through a private channel, you can engage on a more in-depth conversation about the issues at hand.

7. Ask to Reconsider the Negative Feedback

If you have successfully resolved the client’s issue, it isn’t a bad thing to ask whether they can reconsider their negative feedback. This can be a good way to promote how your business can go out of it’s way to provide a service that satisfies a client.

8. Seek Help from your Existing Clients or Third Party Source

What better way to counter negative feedbacks in social media than using positive feedbacks? When you have done great business with past or existing clients, make it a point to always ask them to share their experience in working with you. This can positively contribute to your social media image. You can also ask the help of industry experts in explaining things if the need arise. On the other hand, there are cases where some negative feedbacks are over the top like making use of derogatory statements. Many social media platforms and sites have policies against this. You can report it so that it can be subjected to administrative attention and be taken down.

9. If it’s Something You Can No Longer Do Anything About…

Unfortunately, there are times when compensating the client is not possible. There are a lot of circumstances that can contribute to that. Take for example, there are services that are time-based or the product or material that the client purchased are no longer available. If this happens, it is important to publicly acknowledge your business’ shortcoming and apologize and guarantee to assess and improve your policies. Though you have failed to make up for it, at least, you listened to a client’s concern and showed respect by acknowledging it.

10. Avoid Making the Same Mistake Again

Don’t give your business another rope to hung into. Just like in real life, saying sorry and providing solution can pretty much mean nothing if you do the same mistake again. It’s the easiest way to lose your business’ credibility and your clients’ or prospects trust.

Ironically, you should take those negative feedbacks in the most positive light. They are what guides any business in providing and innovating quality service for clients.

Posted in B2B Marketing | Business | Business Advice | marketing ability | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


10 Ways to Retaliate Negative Feedbacks in Social Media (Part 1)

posted by Margaret Spencer on September 5, 2016

            If your business has social media presence, then you have a social media image to maintain and protect. While you can build and enhance that image through your clients’ positive feedbacks, it can also be tore down with negative ones. The latter kind of feedback can be disastrous because […]

Posted in B2B Marketing | Business | Business Advice | marketing ability | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips with no comment


Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | lead acquisition | Marketing Tips with no comment


These Creepy Personalization Techniques May Be Causing You To Lose Out On Your Email Marketing

posted by Margaret Spencer on August 31, 2016

  Clients want relevance. They like it when your email content is customized to their interests and purchasing propensities; thus personalization. However, they also want to be safe and in control of the content they receive. Overdoing personalization can leave them feeling disturbed and creeped out. According to a study conducted by Barnard (2014), if […]

Posted in B2B Marketing | Business Advice | Lead Generation | marketing automation | Marketing Tips with no comment


Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Embracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


Linguistic Reminders in Email Marketing

posted by Margaret Spencer on August 29, 2016

How a business email is written is decisive for B2B email marketing. That is why, for any B2B marketers, linguistic considerations are important. However, you’d be surprised to know that there are still wrong practices in this aspect that some B2B marketers are being lenient about. Typographical Errors Seriously? Yes. Seriously. You don’t want to […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing ability | Marketing Tips with no comment


5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

Calls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you. Keep it Short  Don’t […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


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