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B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

B2B Marketing Campaign: Planning It Like a Vacation (Part 1)The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word of their brand on a tour past the existing markets layout their plan meticulously and with a considerable investment. They blaze new industries as a goal. They search for the perfect place for their marketing messages along with the medium to take them there.

Plotting the destination

Your destination will say about what you want with your time off. Do you want to relax? Explore? Or both? Also, in marketing, the industry you are focusing on will determine what your sales reps need from your potential clients. Do they like to contact current clients, look into new issues, or put in a different take to established solutions?

Try to separate those into a rundown of objectives. Such objectives should be able to identify your priorities and the marketing and sales activities that mostly consumes your time.

Be strategic

Being strategical also has its manifestation in planning for a vacation. Take for example, knowing who you are going with indicates overseeing time for the places you all wish to go to and what activities to undertake.

Correspondingly, you have to designate the right persons to their appropriate place in the sales procedure. It is not a smart plan to micro-manage. However, it assists in drawing the lines and distributing particular set of duties. Rivalry or ineligible B2B prospects are superfluous and can be a hindrance and a waste of time. Build clients’ profiles so that your marketers and sales reps can determine what tools and strategies to employ.

 

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Why Should You Include Telephone Survey in Your Business?

posted by Margaret Spencer on October 17, 2016

Businesses that are starting up, launching a new product or service or assessing their customer service are bound to do a market research. Of which, the results are ultimately used to respond to the needs and preferences of the target market. Information is the main ingredient in a market research and marketers have been using […]

Posted in B2B Marketing | B2B Telemarketing | Business | Business Advice | marketing | Marketing Tips | telemarketers | telemarketing tips with no comment


5 Words You Should and Should Not Include in Your B2B Telemarketing Pitch

posted by Margaret Spencer on October 14, 2016

Words have the power to both compel and drive prospects away. In B2B telemarketing, using certain word or phrases can have an impact on the call. Wrong words or phrases can leave a bad taste in the prospect’s mouth but the right ones can certainly earn you their good side. Let us a take a […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 3)

posted by Margaret Spencer on October 12, 2016

Send a Request for Proposal (RFP) and evaluate response based on fixed criteria You can further narrow down or even finally get to choose one from your B2B telemarketing firm prospects by distributing RFPs. First, you need to lay out details about your business profile, status quo, requirements, and expectations. You can follow this up […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 2)

posted by Margaret Spencer on October 11, 2016

Investigate about their telemarketers. Figuratively speaking, your telemarketing campaigns are  like wars and the frontline soldiers are going to be the telemarketers. If this is the case, do they have the necessary ammunitions lock and loaded? Or if it all comes down to hand to hand combat, are they skilled enough to take it head […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 1)

posted by Margaret Spencer on October 7, 2016

When you’re set out to find the perfect B2B telemarketing firm for your business, you need to have your objectives in mind, substantial knowledge, and strategy so that you’ll be able to make the best possible decision in who to choose. To be honest, there isn’t necessarily a perfect technique in selecting one but there […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketing quality | telemarketing tips with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

End-User Experience Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


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