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Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation enters the picture to prevent that situation from happening again.

Demand Generation: A Better Means To an End

As the center of targeted marketing programs, demand generation is bound to elevate the awareness and appeal for a business’ product and/or services. What is highly interesting with it is that it is like an upgraded version of lead generation. More than just generating leads that tends to emphasize quantity, demand generation has actually the capacity to produce quality leads that are sales ready. We should keep it in mind that quality leads prevent us from wasting our marketing resources and efforts to leads that have a little or no viability for conversion. However, before it undergoes the sales process, these highly eligible leads are thoroughly nurtured. Demand generation distinguishes and designates potential clients through content and inbound marketing, direct response, email marketing and pretty much various spheres of marketing and marketing programs. They are further qualified through scoring systems depending on the stage at which the client is in the conversion funnel. All these means revolving around demand generation is ultimately directed towards the end of establishing a good-natured long term relationships with clients and this is what makes demand generation a different concept from other customer acquiring schemes. Moreover, it is also important to note that the its effectivity lies in the close ties of both marketing and sales.

Currently, seeing how demand generation strategy is so critical in any business, more and more marketers have invested, and is investing more in it through diverse channels such as search engine advertising, telemarketing/cold calling, third party email marketing, direct mail and many more. Undeniably, demand generation is a trump card in B2B marketing.

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

End-User Experience Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


B2B Appointment Setting: Be The Knight and Shining Armour!

posted by Margaret Spencer on September 20, 2016

         It’s given that B2B sales people should possess problem-solving ability. This allow them to seek and identify problems in a prospect’s organization and use it to pitch in a tempting offer of solution. However, this ability should not just be limited to them. A rather well-executed one in the area of […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | marketing ability | Marketing Tips with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


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