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Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

 B2B leads through Facebook        As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic groups) are promising clients worthy of B2B marketing efforts.

       There are lots of tactics that can be used to generate B2B leads from Facebook. Here are some of them:

  1. Leads acquisition through email subscription. Increase leads on Facebook through newsletter signups. By including an e-mail subscription form in your Facebook page, you create another possible way to build your e-mail newsletter distribution and leverage that newsletter to produce conversion.
  2. Leads acquisition through creating a contest. Contests on Facebook always creates buzz. Choose a prize that will lead to the involvement of your target audience and at the same time, something that is of relevance to your company. In this way, you can ensure the validity of the people engaged and can also gather emails.
  3. Leads acquisition through great content curation. Content strategies are a must in Facebook. Every time you set up a video, post a blog entry, or produce a material such as e-book, make sure that you make a Facebook post and include links. It is impossible to spark an interest and generate leads if you do not have any content to entice people with. Also, it isn’t necessary for your post to be all about you. You can post about things such as your existing clients’ achievements or milestones. It is also apt to make your content visual by making use of infographics, videos or photos because those propel higher engagement. Do not ever compromise content. Remember that it is what you need to get your message across your target audience.
  4. Leads acquisition through FB ads. To be able to generate B2B leads through Facebook is generally going to mean running paid promotions. Facebook has been working on making their ad platform easy to use and effective as possible. Well, who won’t if it is your billion dollar source of revenues? Facebook ads even cost less ($.80) compare to Google AdWords ($2.50). Not to mention that Facebook has targeting capabilities that allows you to reach your desired audience.

          B2B lead generation opportunities in this platform are endless. Sure, it can be a trial and error process but it has the power to become one of your most successful B2B marketing campaigns.

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Being Economical in Advertising through Email Marketing Services

posted by Margaret Spencer on April 13, 2016

Advertising online is all the rage nowadays. The advent of technology had made it easier and more economical than handing out flyers and paying for ad spaces. Email marketing services can provide the most cost-efficient way to market online and the chance for a company to spread out in their advertising campaign. The services for […]

Posted in Advertising Company | Email Marketing List | Emailing List Provider | Marketing Tips with no comment


How to Choose Wisely When Buying an Email List

posted by Margaret Spencer on April 5, 2016

Every company needs a batch of emails in order to send out advertisements of their products and services. It is undeniable that looking for the right batch of contacts, managing them, and keeping them updated is one tiring job. This particular demand had encouraged the sudden presence of email list providers. When the company would […]

Posted in Business Email List | Contact Database | Contact Lists | Database Leads | E-Mail Lists | Marketing Tips with no comment


Contact Lists – A Better Choice over Pay per Lead?

posted by Margaret Spencer on April 1, 2016

The value of a lead lies in the end result: the possibility of a sale. If such an end-scenario were not present, then leads would be worth near nothing because businesses could not use them to their advantage. However, since it is true that leads can open doors and yield potential profits in the future, […]

Posted in B2B Contact Database | B2B Leads | Contact Lists | Database Leads | Marketing Tips with no comment


Marketing Tips: Maximizing Usage of Your Leads Database

posted by Margaret Spencer on March 31, 2016

Maximizing the use of your leads database for marketing purposes is something you really want to do. Why else did you buy such a database in the first place? A lot of businesses, as of late, are relying upon the use of leads and lists in order to increase their profits. As such, it’s not […]

Posted in B2B Contact Database | email database list | Lead Nurturing | Leads Database | Marketing Tips with no comment


How to Boost Advertising Income with Prospected Business List

posted by Margaret Spencer on March 21, 2016

Standard techniques about advertising within any company don’t need the long duration of the time and benefits just to pursuit their contacts. They must search for a dependable supplier that procures contact information with their necessity. Advertising with a benefits of the business list may be persuading furthermore essential. The company can encompass a considerable […]

Posted in Advertising Company | B2B Contact Database | Business Email List | Business List Provider | Marketing Tips with no comment


Instructions to Keep Your Email List Clean

posted by Margaret Spencer on February 29, 2016

Keeping a clean contact database sure will hit the roof of any client willing to put an investment over a warehouse of freshly clean business email list that can target a specific industry.

Posted in business email lists | email database list | email lists for lead generation | Email Marketing List | Marketing Tips with no comment


Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


Better Use of Contact Database in Overcoming Marketing Challenges

posted by Margaret Spencer on February 15, 2016

There are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options. The […]

Posted in B2B Contact Database | Business Advice | Business Contact List | Contact Database | marketing | Marketing Tips with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


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