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B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

posted by Margaret Spencer on March 13, 2017

B2B Marketing Strategy Statistics in 2016 to Guide you this 2017

With 2016 concluded, begin planning for your B2B marketing strategy for that another lap around the sun with these relevant data.

  • The three most common lead generation strategies are email, event and content marketing. (DM News)
  • Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot)
  • Just 61% of marketers believe their marketing strategy is effective. (HubSpot)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot)
  • More than eight out of ten (81%) of companies rate their digital marketing strategy successful to some extent at achieving their important goals, with 12% rating it “very successful”. (Ascend2)
  • More than two thirds of companies report struggling with lead generation. (Lattice Engines)
  • Lead generation strategies were only successful for 13% of business in accomplishing their main objectives. (PureB2B)
  • Amazingly 68% of B2B companies have not identified their sales funnel. (Marketing Sherpa)
  • When sales and marketing teams are in sync, companies become 67% better at closing deals. (Marketo)
  • Companies with aligned sales and marketing generated 208% more revenue from their marketing. (Marketing Profs)
  • B2B companies who don’t align sales marketing teams cost themselves upwards of 10% revenue each year. (IDC)
  • B2B organisations that aligned their sales and marketing operations achieved 24%. faster three-year revenue growth and 27% faster three-year profit. (Sirius Decisions)
  • Only 44% of companies are using any kind of lead scoring tree. (Decision Tree)
  • 57% of B2B organisations identify that converting qualified leads into paying customers is a top funnel priority. (Marketing Sherpa)
  • Only 19% of CMOs identify that improving database hygiene as a top strategic priority for lead generation activity. (Marketing Sherpa)
  • 46% of marketers say photography is critical to their current marketing and storytelling (CMO Council)
  • The top information used by marketers to inform paid optimization strategies is analytics (27%), followed by conversion rates (20%) and A/B testing (17%). (Formstack)
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Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

posted by Margaret Spencer on February 20, 2017

  SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!) Google receives over 57,000 searches per second on any given day. (Internet Live Stats) Google now handles at least 2 trillion searches per year. (Search Engine Land) The average Google first page result contains 1,890 words. (Backlinko) 50% […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

posted by Margaret Spencer on February 9, 2017

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation. • The median time […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

        Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one. 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s […]

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO with no comment


What Hot B2B Leads and Beauty Queens Have in Common

posted by Margaret Spencer on February 2, 2017

With all this hype going on for the recently concluded Miss Universe 2017, I can’t just bring myself to not write about this special event and its great, beautiful women who vied for the crown. We all know that behind those flashing lights, long, beautiful gowns, and sparkling jewels are women who hadn’t necessarily have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | Marketing Tips | Qualified Leads | sales with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

posted by Margaret Spencer on January 25, 2017

Truly, Madly, Deeply, Outdated and Boring Content Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

Impertinent Auto Plays You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

Needle in a Haystack CTA Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

Problematic Lay-out and Design Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


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