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The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data possible and get the most out of it.

The Benefits of Your CRM and How to Maintain Its Data AccuracyBe selective and avoid incomplete data.

A CRM account requires you to fill in numerous fields but you can still narrow it down to few important fields such as name, address, phone number and email address (of which should be mandatorily provided by prospects or clients). Add only what you need. Make it a point to exclude unnecessary details on sight and address any missing information. In this way, there’s not much to weed out and you don’t have to go through the entire database to look for what’s missing when you do some general cleaning.

Validate the data you have gathered.

Configure data validation regulations, limitations and routines in your CRM system. Doing this will enable it to operate on a secure, accurate, convenient and valuable data.

Label and segment every data you upload.

From what source did it came from? What campaign does it belong? Whose lead it is? You probably won’t answer these questions without labeling and segmenting your data. Remember to do this when you put a record in the CRM system for easy pull out of information.

Merge Duplicated Records

When you come across duplicated records, do not erase either one of them. Instead, merge the information you found in these records under a single record. By doing this, you can ensure that no possible important information is lost.

Set security roles.

To avoid data being intentionally or unintentionally edited or deleted and losing important information, manage the security privileges of staffs who can reach or edit information in your CRM.

When you manage your CRM appropriately from the start and maintain that. A quality database isn’t so impossible.

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Data profiling: 100% accurate data? It’s a Hoax (And here’s why)

posted by Margaret Spencer on February 1, 2016

Data Profiling isn’t your average, “get that information and be done with it” type of job. The main reason why some companies offer Database it’s because they know that some companies will have a hard time in getting information over the net. And that’s because some business owners aren’t good at computers. But that’s only […]

Posted in B2B Leads | B2B Mailing Lists | Business | data profiling | Database Leads | Lead Generation | profiling with no comment


Data Profiling Tip: Clean your mind from distractions

posted by Margaret Spencer on January 4, 2016

Data profiling or Data gathering isn’t all that if you think about it. It’s basically all about searching for something that your client asked of you, and if you gave a wrong set of records or list, then it’s your fault for handing out useless lists not the client. Being an Online researcher suck doesn’t […]

Posted in B2B Mailing Lists | Business Database | Business Email List | data profiling | data tips | Database Leads | Email Marketing List | profiling with no comment


Data Cleansing- 4 ways to generally clean your list

Data Cleansing: 4 ways to generally clean your list

posted by Margaret Spencer on November 24, 2015

  You can’t avoid messing up your own Data, let alone fixing other data. Inaccurate or outdated information data can hurt your company, so it’s important for you to clean, fix and remove duplicate data. Of course, having said this, you need tools to help you clean unwanted Data from time to time. Ensuring that […]

Posted in B2B Leads | B2B Mailing Lists | Business Advice | data cleansing | data profiling | data tips | data verification | E-Mail Lists | profiling with no comment


One does not simply

Data Profiling: One does not simply profile (And here’s Why)

posted by Margaret Spencer on November 24, 2015

When you’re in a Data profiling job, you will always hear some clients asking for something like this, “Can you produce 200 records daily?” “I’m looking for 4000 record list that only consist of… The specs are in the email I sent to you” Well, it isn’t that hard of a job when you don’t […]

Posted in Business Advice | Business List Provider | data profiling | Database Leads | Database Providers | database specialists | marketing | profiling | sales with no comment


edm

Why you should prioritize Data Profiling more

posted by Margaret Spencer on November 11, 2015

Have you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time. In marketing, Data profiling is essential. If you’re more in the email marketing strategy, you need accurate […]

Posted in Business Advice | data cleansing | Database Leads | Database Providers | E-Mail Lists | IT Contact Database | marketing | Marketing Tips | profiling | sales with no comment


people

Three Types of Profiling in Marketing

posted by Margaret Spencer on October 2, 2015

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in […]

Posted in Advertising Company | content marketing | data profiling | Database Leads | Database Providers | marketing | marketing automation | profiling with no comment


Success in business-group of excited people

Content Marketing in Targeting Prospects

posted by Margaret Spencer on August 6, 2015

For B2B marketing and lead generation process, prospect targeting with the use of content marketing is highly considered. Regardless the fact that competitors are out there eating out the data traffic, the good and efficient use of content marketing towards targeted prospect is a great strategy. In prospect targeting, considering the fact that your website […]

Posted in Contact Database | content marketing | data cleansing | Lead Generation | profiling | telemarketing tips with no comment


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