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B2B Lead Generation 2016 Status Quo for the 2017 KickStart

posted by Margaret Spencer on March 21, 2017

B2B Lead Generation 2016 Status Quo for the 2017 KickStart

An effective lead generation technique will have your sales pipeline streamlining with quality leads that can eventually convert. Correspondingly, in planning for that trump card of a technique, you need the latest marketing trends, technologies and data in order to know where you can adjust your lead generation efforts and gain satisfactory results. So here’s some significant statistics we’d gather and like to share.

  • 74% of marketers say converting leads is their top priority. (HubSpot)
  • 57% of B2B organisations identify that converting qualified leads into paying customers is a top funnel priority. (Marketing Sherpa)
  • 17% of marketers spend over 15 hours a week on lead generation. (Marketing Charts)
  • Outbound leads cost 39% more than inbound leads. (HubSpot)
  • Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. (Direct Marketing)
  • Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies. (PureB2B)
  • With 61% of B2B marketers immediately forwarding leads to sales, qualified leads only amount to 27%. (PureB2B)
  • Sales reps ignore 50% of marketing leads. (B2B Lead)
  • The three most common lead generation strategies are email, event and content marketing. (DM News)
  • Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. (MediaPost)
  • When it comes to content and what drives the call to action, whitepaper and eBook downloads are the top producers of leads, according to 59% of respondents. Other tools are contact forms at 39%, webinars at 37%, and free trials at 35%. (MediaPost)
  • 59% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Marketing Charts)
  • More than two thirds of companies report struggling with lead generation. (Lattice Engines)
  • 51% of local businesses surveyed said that lead generation is a challenge.(ReachLocal)
  • 65% of marketers say generating traffic and leads is their top challenge. (HubSpot)
  • Most marketers are not satisfied with the effectiveness of their lead-generation programs. 80% report their efforts are only “slightly” or “somewhat” effective, and only 16% rate their efforts as “very” or “extremely” effective. 4% say their lead-generation programs as not effective at all. (MediaPost)
  • Only 5-10% of qualified leads successfully convert for marketers. (B2B Technology Marketing Community)
  • Only 17% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot)
  • Only 19% of CMOs identify that improving database hygiene as a top strategic priority for lead generation activity. (Marketing Sherpa)
  • 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. (Marketing Sherpa)
  • Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. (Forrester)
  • Email nurtured leads make 47% larger purchases than non-nurtured leads. (Annuitas)
  • A CRM system is believed by 84% of companies to be beneficial in determining the quality of leads. (Demand Metric Research Corporation)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas)
  • Outsourcing lead generation is thought to be 43% more efficient than in-house due to expertise and experience. (Fearless Competitor)
  • The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). (eMarketer)
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Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

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What Hot B2B Leads and Beauty Queens Have in Common

posted by Margaret Spencer on February 2, 2017

With all this hype going on for the recently concluded Miss Universe 2017, I can’t just bring myself to not write about this special event and its great, beautiful women who vied for the crown. We all know that behind those flashing lights, long, beautiful gowns, and sparkling jewels are women who hadn’t necessarily have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | Marketing Tips | Qualified Leads | sales with no comment


B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


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Qualifications for Lead Nurturing

posted by Margaret Spencer on August 18, 2015

Lead Nurturing is tricky when it comes to how and why we choose such leads to be nurtured. This approach in giving of extra mile to work on with un-interested people needs not to be a narrow-filtering-funnel. When it comes to nurturing a leads, one may think that it is necessary to put on so […]

Posted in lead acquisition | Lead Generation | Lead Nurturing | Qualified Leads with no comment


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