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B2B Appointment Setting:  Simple Techniques in Doing Follow-ups

posted by Margaret Spencer on December 14, 2016

B2B Appointment Setting:  Simple Techniques in Doing Follow-upsMerely securing an appointment with your B2B prospects per se doesn’t guarantee that the appointment is going to happen. Things can turn out badly from the minute you hang up to the scheduled appointment. One of the most important things to do to reduce the chances of appointments not materializing is doing the right follow-ups. Here are some simple but effective techniques in carrying out follow-ups in B2B appointment setting.

  • Take after the ’24-hour Rule’. The 24-hour rule alludes to the perfect interim for doing follow-ups with your B2B prospects. The initial follow-up must be made in no more than 24 hours after the appointment is arranged, while the second should be done 24 hours before the actual appointment itself.
  • Forward an email confirmation. Together with telephone calls, email correspondences works great in arranging and following up appointments. One approach to successfully utilize this channel is to forward email invitations to your B2B prospects that automatically fill in their timetables (which is a typical email feature).
  • Have numerous reminders. This technique is a must especially in the case of long time intervals (i.e. almost two weeks or more) between the day the appointment is set and the scheduled appointment. However, don’t overdo it. It is important to be strategical so that you won’t come across as nagging and bother your B2B prospect.
  • Obtain every information you require. When you set an appointment and make your follow-ups, make sure to get hold of all the necessary information for the appointment. Basically, follow-ups function as a way to confirm the authenticity of the initially gathered information and feed your B2B prospect of the appointment details.
  • Be receptive to reschedule. Changes and reschedules are inevitable . So, it is important to get ready for it. Be flexible by having backup plans. This is generally a good work attitude that is not just limited to B2B appointment setting.

Whether your business is the one doing the B2B appointment setting or is employing a third party provider, make sure to work on doing the best practices possible and evaluate your performance in order to achieve the primary objective of appointment setting, to have the appointment happen.

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability | telemarketers | telemarketing tips with no comment


Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

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B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

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12 B2B Appointment Setting Reminders (Part 3)

posted by Margaret Spencer on October 22, 2016

Don’t Be Passive-Aggressive in Asking for a Meeting The simplest yet often forgotten technique in appointment setting; after your pitch, don’t ask your prospects if they’d like an appointment with your sales. Proceed to giving out politely the date and time your sales representative can talk to the prospect and ask whether they’re free on […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 2)

posted by Margaret Spencer on October 21, 2016

Always Ask if It’s a Good Time to Talk If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 1)

posted by Margaret Spencer on October 21, 2016

Effective B2B appointment setting means generation of qualified leads and scheduled sales opportunities for the sales team. If things get smooth with the prospects and sales representatives, it can certainly turn into conversion. But obviously, we need to go back from where we started. Such benefits are out of reach if you can’t effectively set […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


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