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The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data possible and get the most out of it.

The Benefits of Your CRM and How to Maintain Its Data AccuracyBe selective and avoid incomplete data.

A CRM account requires you to fill in numerous fields but you can still narrow it down to few important fields such as name, address, phone number and email address (of which should be mandatorily provided by prospects or clients). Add only what you need. Make it a point to exclude unnecessary details on sight and address any missing information. In this way, there’s not much to weed out and you don’t have to go through the entire database to look for what’s missing when you do some general cleaning.

Validate the data you have gathered.

Configure data validation regulations, limitations and routines in your CRM system. Doing this will enable it to operate on a secure, accurate, convenient and valuable data.

Label and segment every data you upload.

From what source did it came from? What campaign does it belong? Whose lead it is? You probably won’t answer these questions without labeling and segmenting your data. Remember to do this when you put a record in the CRM system for easy pull out of information.

Merge Duplicated Records

When you come across duplicated records, do not erase either one of them. Instead, merge the information you found in these records under a single record. By doing this, you can ensure that no possible important information is lost.

Set security roles.

To avoid data being intentionally or unintentionally edited or deleted and losing important information, manage the security privileges of staffs who can reach or edit information in your CRM.

When you manage your CRM appropriately from the start and maintain that. A quality database isn’t so impossible.

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


How to Make More Sales Out of Sales Leads Database

posted by Margaret Spencer on March 28, 2016

The race in marketing is a never ending process since it sheds light on procuring and updating all possible contacts in the market. With the massive available contact, it is never easy to access their objective especially their marketing campaign. That means, you will be putting a lot of time to figure that out. The […]

Posted in B2B Leads | B2B Mailing Lists | Database Leads | Lead Nurturing | Sales Leads Database with no comment


Five Lead Generation Habits You Learned in your Kindergarten

posted by Margaret Spencer on March 7, 2016

Demand generation marketers spend their job working out complex lead acquisition and engagement motors, however in some cases it’s great to take it simple—path back–as in, back to the things we learned in kindergarten that still remain constant in today’s marketing scene. Pretty much as the ABCs are crucial to reading and writing, a portion […]

Posted in Database Leads | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | Sales Leads Database | telemarketing quality with no comment


The Truth about Email Marketing (That some are Afraid to Reveal)

posted by Margaret Spencer on February 8, 2016

We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry […]

Posted in B2B Leads | E-mail marketing services | email lists for lead generation | Lead Generation | Sales Leads Database with no comment


ContactDB

Management of Online Marketing Campaign

posted by Margaret Spencer on April 21, 2014

  Most of the email marketing companies are assisting online companies to build up the email marketing system as a platform to grab new leads, sending follow up messages and sending newsletter. One of the features of these online marketing services is to deliver statistical analysis, managing subscribers and monitoring performance. Whenever the marketer accepts […]

Posted in Contact Lists | E-mail marketing services | email database list | Sales Leads Database with no comment


Achieving The Goals of Marketing

posted by Margaret Spencer on April 19, 2014

Consuming bulk email services is an economical, profitable approach that all businesses can implement to join and engage with customers during email-based communication. At the opening stage basics of online marketing is adequate, but as the marketer become more and more cognizant of these plans, there are many superior characteristics that marketers will definitely want […]

Posted in e-mail marketing | E-mail marketing services | email database list | Email List Provider | Sales Leads Database with no comment


Social Networking and Growing Customer Data

posted by Margaret Spencer on January 20, 2014

Social networking sites are no longer rare; almost everyone has them. True, almost anyone can have them: most people have an account for their cat or their dog, or whatever pet they have and even sellers who market their product do it so through the site. It is easy to connect to people and acquire […]

Posted in Business | business email lists | Contact Lists | marketing | sales | Sales Leads Database with no comment


The Values of Communication

posted by Margaret Spencer on December 13, 2013

Online marketing means there is a need for communication at both ends; the marketer is not the only one who is active, but the customer as well. It is through the customer that marketers know which part of their products that they have to improve and assess in order to improve and subsequently increase customer […]

Posted in Business | Contact Lists | E-mail marketing services | marketing | sales | Sales Leads Database with no comment


Sales Leads Database—The Right Leads Can Mean That The Company Can Get Wrong

posted by Margaret Spencer on June 5, 2013

The course of marketing continuously sheds light on procuring the updated and candid contacts in the market. With all the contacts that are accessible, it is easy to unable to find the objective of their marketing campaign. That can only mean a waste of time and funds. The database that generates sales leads can search every single […]

Posted in Business | Business Email List | Contact Database | marketing | sales | Sales Leads Database with no comment


Targeting The Right Ones—Sales Leads Database

posted by Margaret Spencer on June 3, 2013

Generating Right Customer Information The course of marketing continuously sheds light on procuring the updated and candid contacts in the market. With all the contacts that are accessible, it is easy to unable to find the objective of their marketing campaign. That can only mean discarded resources such as time and funds. The database that generates […]

Posted in Business | Business Email List | Contact Database | marketing | sales | Sales Leads Database with no comment


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