We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry by storm.
A little known fact about Email marketing is that it’s just like Telemarketing, a cold and none interactive communication between the sender and the receiver. And yet, why does Email gives better results than Telemarketing when it comes to generating leads?
“Well, obviously because Telemarketing is only used when there’s Leads while Email Marketing is used almost every single day just by getting leads.”