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6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database

posted by Margaret Spencer on September 2, 2012

contact database, sales lead database, email list providerA well-implemented CRM system and a top-quality contact database can take your email marketing campaign to levels you never imagined possible before. But you first have to take careful note of the terms “well-implemented” and “top-quality” and think about what these mean for your project. This post focuses on the CRM aspect of this tandem and provides some key insights on how you can optimize your CRM system for your email campaign.

A good CRM platform is more than just a piece of the marketing automation puzzle. It can potentially be one of your best tools to achieve strategic goals and business growth. But let’s not get ahead of ourselves and shoot for the stars just yet. Let’s begin our CRM journey with a logical place to start – the email campaign.

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Posted in Business | Contact Database | Email List Provider | marketing | sales | Sales Leads Database with no comment


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6 Tips for Developing Calls-to-Action that Yield Conversion Rates with any Sales Lead Database

posted by Margaret Spencer on August 29, 2012

Along with subject lines, content, and design, calls-to-action are among the most important elements of your email marketing campaign that contacts in your sales lead database and customer directory actually see and deal with. Calls-to-action are so essential that your emails simply can’t live without them. They tend to greatly influence conversion rates which are […]

Posted in B2B Contact Database | Business | marketing | sales | Sales Leads Database with no comment


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5 Reasons Why Sending Direct Mail in Your B2B Sales Lead Database Works

posted by Margaret Spencer on August 28, 2012

In a digital world, it’s not easy to come up with good reasons to justify carrying out a direct mail marketing campaign with your B2B contact list. Why should you go for slower and clumsier direct mail when you can have the lightning-fast and laser-precise advantage of email? Well, it turns out that, although direct […]

Posted in Business | Business Contact List | Contact Database | marketing | Marketing List | sales | Sales Leads Database with no comment


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6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

posted by Margaret Spencer on August 16, 2012

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects […]

Posted in B2B Contact Database | Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


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Five B2B Email Contact List Segmentation Ideas to Apply in the Last Two Quarters of 2012

posted by Margaret Spencer on August 15, 2012

Contact list segmentation for B2B email marketing is still a critical and evolving issue among many practitioners. While the more traditional methods of segmentation still hold some level of validity and usefulness today, these may no longer be as effective as they once had been, especially in the light of recent developments on how people […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales | Sales Leads Database with no comment


contact database, calling list, email list

Six Must-know Tips on Marketing Data Quality that Every B2B Marketer Should Apply

posted by Margaret Spencer on August 2, 2012

Regardless of whether you’re running a multi-channel campaign or a single-platform project, your marketing efforts’ success depends, to a large extent, on the quality of data at your disposal. Nowadays, more than ever, B2B marketers rely on data stored in such formats as a targeted cold calling list, email/mailing list, marketing/sales contact database, and sophisticated […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with no comment


contact lists

Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

posted by Margaret Spencer on August 1, 2012

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in […]

Posted in Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


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