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Five B2B Email Contact List Segmentation Ideas to Apply in the Last Two Quarters of 2012

posted by Margaret Spencer on August 15, 2012

contact lists, email listsContact list segmentation for B2B email marketing is still a critical and evolving issue among many practitioners. While the more traditional methods of segmentation still hold some level of validity and usefulness today, these may no longer be as effective as they once had been, especially in the light of recent developments on how people access emails and consume information. This post looks at five additional segmentation criteria you can use to extend your present list management strategy.

The reasons why conventional contact lists segmentation methods may no longer be up to the challenges of today’s email marketing landscape lie in the changes that started taking place in recent times. Among these trends is the increasing use of mobile devices not only for accessing the Web but opening and working with emails as well. The next culprit would be the transformation in email filtering and management technology. Messages in an inbox are no longer sorted chronologically but according to the recipient’s preferences.


Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales | Sales Leads Database with no comment

contact database, calling list, email list

Six Must-know Tips on Marketing Data Quality that Every B2B Marketer Should Apply

posted by Margaret Spencer on August 2, 2012

Regardless of whether you’re running a multi-channel campaign or a single-platform project, your marketing efforts’ success depends, to a large extent, on the quality of data at your disposal. Nowadays, more than ever, B2B marketers rely on data stored in such formats as a targeted cold calling list, email/mailing list, marketing/sales contact database, and sophisticated […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with no comment

contact lists

Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

posted by Margaret Spencer on August 1, 2012

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in […]

Posted in Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment

leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments

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