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Trying to Build a Bigger Sales Lead Database? Make it Smaller First!

posted by Margaret Spencer on September 6, 2012

sales lead database, calling listHerein lies the irony: how can you expand your sales lead database by compressing it? The answer is more obvious than you might think: quality over quantity. It’s utterly pointless to stuff your leads database with as much prospects as you can without considering how qualified or warm each entry actually is. In this way, you’re not really growing a solid list; you’re just blowing an empty bubble which is bound to burst sooner or later.

This post is based on a highly thought-provoking op-ed by Dan McDade published in the Direct Marketing News website in early July (see link below). Dan shows the importance of a smaller yet more manageable targeted B2B sales lead database where reps can source and follow genuinely promising prospects as opposed to leaving everything to chance with a cumbersome list of questionable prospective business buyers. Here’s how Dan outlines the process of streamlining marketing or sales databases to truly let them grow:

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Posted in Business | Calling List | marketing | sales | Sales Leads Database with no comment


contact database, sales leads database

Why Triggered Emails Boost Brand Experience for Recipients in Your Contact Database

posted by Margaret Spencer on September 5, 2012

Studies have shown that well-developed and well-placed triggered or transactional emails can markedly increase revenue generation with an existing customer or prospect contact database. More importantly, however, these types of email messages enhance the brand experience that recipients encounter, resulting in better loyalty and retention in the long-run. We’ve briefly talked about this effect in […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with 1 comments


contact database, sales lead database, email list provider

6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database

posted by Margaret Spencer on September 2, 2012

A well-implemented CRM system and a top-quality contact database can take your email marketing campaign to levels you never imagined possible before. But you first have to take careful note of the terms “well-implemented” and “top-quality” and think about what these mean for your project. This post focuses on the CRM aspect of this tandem […]

Posted in Business | Contact Database | Email List Provider | marketing | sales | Sales Leads Database with no comment


sales leads database

6 Tips for Developing Calls-to-Action that Yield Conversion Rates with any Sales Lead Database

posted by Margaret Spencer on August 29, 2012

Along with subject lines, content, and design, calls-to-action are among the most important elements of your email marketing campaign that contacts in your sales lead database and customer directory actually see and deal with. Calls-to-action are so essential that your emails simply can’t live without them. They tend to greatly influence conversion rates which are […]

Posted in B2B Contact Database | Business | marketing | sales | Sales Leads Database with no comment


sales leads database

5 Reasons Why Sending Direct Mail in Your B2B Sales Lead Database Works

posted by Margaret Spencer on August 28, 2012

In a digital world, it’s not easy to come up with good reasons to justify carrying out a direct mail marketing campaign with your B2B contact list. Why should you go for slower and clumsier direct mail when you can have the lightning-fast and laser-precise advantage of email? Well, it turns out that, although direct […]

Posted in Business | Business Contact List | Contact Database | marketing | Marketing List | sales | Sales Leads Database with no comment


6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

posted by Margaret Spencer on August 16, 2012

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects […]

Posted in B2B Contact Database | Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


contact lists, email lists

Five B2B Email Contact List Segmentation Ideas to Apply in the Last Two Quarters of 2012

posted by Margaret Spencer on August 15, 2012

Contact list segmentation for B2B email marketing is still a critical and evolving issue among many practitioners. While the more traditional methods of segmentation still hold some level of validity and usefulness today, these may no longer be as effective as they once had been, especially in the light of recent developments on how people […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales | Sales Leads Database with no comment


contact database, calling list, email list

Six Must-know Tips on Marketing Data Quality that Every B2B Marketer Should Apply

posted by Margaret Spencer on August 2, 2012

Regardless of whether you’re running a multi-channel campaign or a single-platform project, your marketing efforts’ success depends, to a large extent, on the quality of data at your disposal. Nowadays, more than ever, B2B marketers rely on data stored in such formats as a targeted cold calling list, email/mailing list, marketing/sales contact database, and sophisticated […]

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contact lists

Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

posted by Margaret Spencer on August 1, 2012

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in […]

Posted in Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


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