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Content Marketing and SEO: The Dynamic Duo

posted by Margaret Spencer on May 5, 2017

Content Marketing and SEO: The Dynamic Duo

Content marketing is a star in the online industry. It is renown as one of the potent source of organic leads in the e-market. Content marketing’s inception was prompted as people a couple years of ago, began searching for information in the web. In this age, the practice of “posting and playing the waiting game for people to come across and read your work” is no longer cutting it. Today, content marketers are paired with search engine optimization experts to heighten their prominence in the web. SEO got your content’s back like managers got their artists’. Your content is only as vital as your SEO. To start with the latter, you must first have a clear idea on what will be your SEO’s goals for your business.

First is to drive traffic in your website. According to Internet Live Stats, there are over 1 billion websites on the world wide web today (Wow!). Can you just imagine the competition?! That is why traffics are necessary because this boosts the visibility of your business site. The more traffic you get, the more prospects are into your site. Second, build up website visibility and branding. Again, it will bring about visibility and carve a brand out of your business. If a prospect is searching for a service/product to hire/purchase like what you offer on search engines like Google, you wanted to be as high as possible in the rankings. Your SEO work force will stratify the connecting of your site to scale the step of this search technique. Third, yield credibility. Adding to the high ranking of votes in search engine, this can convey in the viewpoint of your prospect that your business is trustworthy. Fourth, excellent ROIs. SEO is an exceptionally potent marketing outlet that can, when combined with well-structured landing pages and eloquent content, deliver high quality leads and clients. Correspondingly, studies revealed that SEO can have an improved ROI  than customary types of advertising like TV or print promotions.

In its ultimate, SEO will aid you build up your business by putting you in front of your potential clients at the exact spot they’re searching. As the web continuously steer consumers/clients propensities, SEO is a critical outlet for your business marketing endeavors.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO with no comment


B2B Lead Generation 2016 Status Quo for the 2017 KickStart

posted by Margaret Spencer on March 21, 2017

An effective lead generation technique will have your sales pipeline streamlining with quality leads that can eventually convert. Correspondingly, in planning for that trump card of a technique, you need the latest marketing trends, technologies and data in order to know where you can adjust your lead generation efforts and gain satisfactory results. So here’s […]

Posted in B2B Appointment Setting | B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | Fresh Leads | IT Leads | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | Marketing List | Marketing Tips | Qualified Leads | sales | SEO | social media marketing with no comment


B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

posted by Margaret Spencer on March 13, 2017

With 2016 concluded, begin planning for your B2B marketing strategy for that another lap around the sun with these relevant data. The three most common lead generation strategies are email, event and content marketing. (DM News) Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot) Just 61% of marketers […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | content marketing | e-mail marketing | event marketing | Fresh Leads | IT Leads | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability | SEO | social media marketing | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

posted by Margaret Spencer on February 20, 2017

  SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!) Google receives over 57,000 searches per second on any given day. (Internet Live Stats) Google now handles at least 2 trillion searches per year. (Search Engine Land) The average Google first page result contains 1,890 words. (Backlinko) 50% […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

posted by Margaret Spencer on February 9, 2017

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation. • The median time […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

        Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one. 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s […]

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

posted by Margaret Spencer on January 25, 2017

Truly, Madly, Deeply, Outdated and Boring Content Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

Impertinent Auto Plays You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

Needle in a Haystack CTA Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

Problematic Lay-out and Design Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


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