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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

posted by Margaret Spencer on February 20, 2017

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017  (SEO)

SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!)

  • Google receives over 57,000 searches per second on any given day. (Internet Live Stats)
  • Google now handles at least 2 trillion searches per year. (Search Engine Land)
  • The average Google first page result contains 1,890 words. (Backlinko)
  • 50% of search queries contain four or more words. (WordStream)
  • Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Local SEO Guide)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land)
  • Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (NetMarketShare)
  • Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (NetMarketShare)
  • 66% of B2B marketers use search engine marketing to promote and distribute content. (Content Marketing Trends)
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Search Engine Watch)
  • 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
  • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Social Media Examiner)
  • 81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. (Social Media Examiner)
  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (MarketDive)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Project Management)
Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

posted by Margaret Spencer on February 9, 2017

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation. • The median time […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

        Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one. 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s […]

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

posted by Margaret Spencer on January 25, 2017

Truly, Madly, Deeply, Outdated and Boring Content Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

Impertinent Auto Plays You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

Needle in a Haystack CTA Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

Problematic Lay-out and Design Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 1)

posted by Margaret Spencer on January 16, 2017

Not creating a website when you’re in the field of business is perhaps one of the biggest mistakes you can make. How else will you let people know that you and your product/service exist if they can’t even find you on the world wide web? You might think that’s already the worst. But there’s something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


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SEO and Content Marketing Quick Tips

posted by Margaret Spencer on September 16, 2015

Big companies like Facebook, Twitter, and such are aware of the essentials in executing the basics tactic in search engine optimization (SEO). In starting B2B marketing, content marketing is one of its avenues to increase the popularity of its website. Unless if the website is already popular or popular in the real world.  But if […]

Posted in Contact Lists | content marketing | Custom list | data cleansing | SEO with no comment


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