Content Marketing and SEO: The Dynamic Duo

Content Marketing and SEO: The Dynamic Duo

Content marketing is a star in the online industry. It is renown as one of the potent source of organic leads in the e-market. Content marketing’s inception was prompted as people a couple years of ago, began searching for information in the web. In this age, the practice of “posting and playing the waiting game for people to come across and read your work” is no longer cutting it. Today, content marketers are paired with search engine optimization experts to heighten their prominence in the web. SEO got your content’s back like managers got their artists’. Your content is only as vital as your SEO. To start with the latter, you must first have a clear idea on what will be your SEO’s goals for your business.

First is to drive traffic in your website. According to Internet Live Stats, there are over 1 billion websites on the world wide web today (Wow!). Can you just imagine the competition?! That is why traffics are necessary because this boosts the visibility of your business site. The more traffic you get, the more prospects are into your site. Second, build up website visibility and branding. Again, it will bring about visibility and carve a brand out of your business. If a prospect is searching for a service/product to hire/purchase like what you offer on search engines like Google, you wanted to be as high as possible in the rankings. Your SEO work force will stratify the connecting of your site to scale the step of this search technique. Third, yield credibility. Adding to the high ranking of votes in search engine, this can convey in the viewpoint of your prospect that your business is trustworthy. Fourth, excellent ROIs. SEO is an exceptionally potent marketing outlet that can, when combined with well-structured landing pages and eloquent content, deliver high quality leads and clients. Correspondingly, studies revealed that SEO can have an improved ROI  than customary types of advertising like TV or print promotions.

In its ultimate, SEO will aid you build up your business by putting you in front of your potential clients at the exact spot they’re searching. As the web continuously steer consumers/clients propensities, SEO is a critical outlet for your business marketing endeavors.

B2B Lead Generation 2016 Status Quo for the 2017 KickStart

B2B Lead Generation 2016 Status Quo for the 2017 KickStart

An effective lead generation technique will have your sales pipeline streamlining with quality leads that can eventually convert. Correspondingly, in planning for that trump card of a technique, you need the latest marketing trends, technologies and data in order to know where you can adjust your lead generation efforts and gain satisfactory results. So here’s some significant statistics we’d gather and like to share.

  • 74% of marketers say converting leads is their top priority. (HubSpot)
  • 57% of B2B organisations identify that converting qualified leads into paying customers is a top funnel priority. (Marketing Sherpa)
  • 17% of marketers spend over 15 hours a week on lead generation. (Marketing Charts)
  • Outbound leads cost 39% more than inbound leads. (HubSpot)
  • Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. (Direct Marketing)
  • Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies. (PureB2B)
  • With 61% of B2B marketers immediately forwarding leads to sales, qualified leads only amount to 27%. (PureB2B)
  • Sales reps ignore 50% of marketing leads. (B2B Lead)
  • The three most common lead generation strategies are email, event and content marketing. (DM News)
  • Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. (MediaPost)
  • When it comes to content and what drives the call to action, whitepaper and eBook downloads are the top producers of leads, according to 59% of respondents. Other tools are contact forms at 39%, webinars at 37%, and free trials at 35%. (MediaPost)
  • 59% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Marketing Charts)
  • More than two thirds of companies report struggling with lead generation. (Lattice Engines)
  • 51% of local businesses surveyed said that lead generation is a challenge.(ReachLocal)
  • 65% of marketers say generating traffic and leads is their top challenge. (HubSpot)
  • Most marketers are not satisfied with the effectiveness of their lead-generation programs. 80% report their efforts are only “slightly” or “somewhat” effective, and only 16% rate their efforts as “very” or “extremely” effective. 4% say their lead-generation programs as not effective at all. (MediaPost)
  • Only 5-10% of qualified leads successfully convert for marketers. (B2B Technology Marketing Community)
  • Only 17% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot)
  • Only 19% of CMOs identify that improving database hygiene as a top strategic priority for lead generation activity. (Marketing Sherpa)
  • 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. (Marketing Sherpa)
  • Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. (Forrester)
  • Email nurtured leads make 47% larger purchases than non-nurtured leads. (Annuitas)
  • A CRM system is believed by 84% of companies to be beneficial in determining the quality of leads. (Demand Metric Research Corporation)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas)
  • Outsourcing lead generation is thought to be 43% more efficient than in-house due to expertise and experience. (Fearless Competitor)
  • The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). (eMarketer)

B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

B2B Marketing Strategy Statistics in 2016 to Guide you this 2017

With 2016 concluded, begin planning for your B2B marketing strategy for that another lap around the sun with these relevant data.

  • The three most common lead generation strategies are email, event and content marketing. (DM News)
  • Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot)
  • Just 61% of marketers believe their marketing strategy is effective. (HubSpot)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot)
  • More than eight out of ten (81%) of companies rate their digital marketing strategy successful to some extent at achieving their important goals, with 12% rating it “very successful”. (Ascend2)
  • More than two thirds of companies report struggling with lead generation. (Lattice Engines)
  • Lead generation strategies were only successful for 13% of business in accomplishing their main objectives. (PureB2B)
  • Amazingly 68% of B2B companies have not identified their sales funnel. (Marketing Sherpa)
  • When sales and marketing teams are in sync, companies become 67% better at closing deals. (Marketo)
  • Companies with aligned sales and marketing generated 208% more revenue from their marketing. (Marketing Profs)
  • B2B companies who don’t align sales marketing teams cost themselves upwards of 10% revenue each year. (IDC)
  • B2B organisations that aligned their sales and marketing operations achieved 24%. faster three-year revenue growth and 27% faster three-year profit. (Sirius Decisions)
  • Only 44% of companies are using any kind of lead scoring tree. (Decision Tree)
  • 57% of B2B organisations identify that converting qualified leads into paying customers is a top funnel priority. (Marketing Sherpa)
  • Only 19% of CMOs identify that improving database hygiene as a top strategic priority for lead generation activity. (Marketing Sherpa)
  • 46% of marketers say photography is critical to their current marketing and storytelling (CMO Council)
  • The top information used by marketers to inform paid optimization strategies is analytics (27%), followed by conversion rates (20%) and A/B testing (17%). (Formstack)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017  (SEO)

SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!)

  • Google receives over 57,000 searches per second on any given day. (Internet Live Stats)
  • Google now handles at least 2 trillion searches per year. (Search Engine Land)
  • The average Google first page result contains 1,890 words. (Backlinko)
  • 50% of search queries contain four or more words. (WordStream)
  • Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Local SEO Guide)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land)
  • Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (NetMarketShare)
  • Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (NetMarketShare)
  • 66% of B2B marketers use search engine marketing to promote and distribute content. (Content Marketing Trends)
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Search Engine Watch)
  • 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
  • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Social Media Examiner)
  • 81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. (Social Media Examiner)
  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (MarketDive)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Project Management)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation.

• The median time people spend on content marketing articles is 37 seconds. (Newscred)
• 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (DemandGen Report)
• Type of content used in the past 12 months to make B2B purchasing decisions: White Papers (82%); Webinars (78%); Case Studies (73%); eBooks (67%); Blog Posts (66%); Infographics (66%); Third-party/Analyst reports (62%); Video/Motion graphics (47%); Interactive presentations (36%). (DemandGen Report)
• 95% of B2B buyers are willing to consider vendor-related content as trustworthy. (DemandGen Report)
• 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson. (DemandGen Report)
• 96% of B2B buyers want content with more input from industry thought leaders. (DemandGen Report)
• 88% of B2B marketers in North America use content marketing. (CMI))
• Most B2B marketers use at least 13 content marketing tactics. (CMI)
• 30% of B2B marketers say their organizations are effective at content marketing. (CMI)
• 44% of B2B marketers says they have clear understanding of what an effective or successful content marketing program looks like (CMI)
• 73% of major organizations hire someone to manage their content marketing strategy (CMI)
• B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. (CMI)
• 51% of B2B marketers indicate they will increase their content marketing spending in the next 12 months. (CMI)
• 29% of leading marketers systematically reuse and repurpose content. (Curata)
• By 2017 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy. (e.g., Chief Content Officer, VP or director of content) (Curata)
• Content marketing leaders experience 7.8X more site traffic than non-leaders. (Kapost)
• Content marketing costs 62% less than outbound marketing & generates 3x as many leads says (Demand metric)
• 74.2% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity. (Curata)
• The greatest impact today’s business bloggers have on their organization are: thought leadership, SEO, and brand visibility and buzz. (Curata)
• 55% of business bloggers are getting 5% or more of their corporate web site’s traffic from their blog. (Curata)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017

      Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one.

  • 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s Internet Trends)
  • Search activity for those using a smartphone has intensified and there is 3X growth reported in mobile queries. This prompted Google to update its major mobile algorithm. Websites that aren’t optimized for mobile, are bound to lose organic search rankings, site traffic and experience an increase in bounce rate. (Google)
  • 74% say they are likely to return to a company’s site in the future if it is a mobile-friendly site. (Google)
  • 48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site. (Google)
  • 52% percent are less likely to engage with a company that has no mobile website. (Google)
  • 57% of consumers will not recommend a business with a poorly designed mobile site. (Payfirma)
  • 61% of people have a better opinion of brands when they offer a good mobile experience. (Payfirma)
  • 42% of B2B buying researchers use a mobile device during the B2B purchasing process. (Google)
  • 49% of B2B researchers who use their mobile devices for research do so while at work. They’re comparing prices, reading about products, comparing feature sets and contacting retailers (even purchasing too). (Google)
  • 83% of B2B marketers said mobile apps were important to content marketing. (Strategy Trends)
  • 41% of B2B buyers access content marketing through a smartphone. (CMO Council)
  • Optimizing for mobile had a positive impact on the results of email campaigns for 40.74% of B2B marketers. (Email barometer)
  • 57.41% of B2B marketers did not know what impact optimizing their email design for mobile has on their results. (Email barometer)

What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

Truly, Madly, Deeply, Outdated and Boring Content

Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last posted articles or blogs which are achingly dated 2 or 3 years ago, they (that goes for me too) certainly wouldn’t hang around. Another thing is, some business websites put too much emphasis on lacing their content (like in their blogs) with keywords for SEO that it gets monotonous over time and ends up holding no value to end-users. You can always breathe some fresh air in your content by writing articles or blogs that aren’t necessarily about the services or products you offer. You can include content like tips and tricks, statistics and researches in your target industries and then add a twist to it by turning it into infographics, explainer videos, etc.

Making Them a Psychic. Go Figure!

Apparently, NOT all your website visitors knows what you do and what you can do for them (and would spend time finding it out). A clear value proposition should be displayed upfront your website. Keep it simple and straightforward and they’ll likely search around for more details. It would also be preferable to put more emphasis on product/services benefits than its features. People (especially prospects who are scouting services to hire or products to buy) cares about what’s in it for them.

As a business in this digital world, your website is your reputation online. So keeping it on point is a must. If you couldn’t be bothered by these factors, then what does that say in terms of your product or services? Of your business in general?

What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

Impertinent Auto Plays

You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music auto-played from a cheesy ad found on the website. And as if that wasn’t embarrassing enough, you had to spat some coffee you’re sipping (because well, who wouldn’t have that mini heart attack when you’re suddenly confronted with a mumbo jumbo of an audio). The moral lesson is, configure your site to not auto-play any video or audio. It should be the visitor’s call whether they want to do so or not. It simply is rude. You have to consider that they might not be in a place or situation where it is comfortable to play anything and that any noise is disruptive or inappropriate.

Giving Grammar Nazis a Heart Attack

Don’t you just find typos and grammatical errors cringeworthy? I mean, it’s the basic of all basic. A flawless grammar should be a default in all websites. If you’re a business website that aims for a “wow factor” in your content in order to engage and convert visitors, you must have a professional opinion to look over at it. Typos and grammatical errors can do damage more than you know because it can send the wrong message to both the general and your target audience, reducing your credibility.

It’s 2017, Why U No Mobile Optimized Bruh?

Not optimizing your site for a mobile version is so like living in the stone age. According to Mary Meeker’s Internet Trends, 73% of all the people on earth (and that’s 5.2 billion!) are mobile phone users. 40% of those, over 2 billion, own smartphones (and still increasing). So it didn’t and will not come as a surprise that a considerable stat of the web traffic is currently coming from mobile devices. Even Google updated its major mobile algorithm! Websites that aren’t optimized for mobile, are bound to lose organic search rankings and suffer from extremely high bounce rates. Your business website is likely to face this dead end if you won’t step it up.

 

What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

Needle in a Haystack CTA

Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale when you aim to convert using your website? That’s a whole new level of absurdity. So always keep in mind to let your visitors know what you want them to do and make the process hassle-free for them (It’s not ‘hide and seek’ and they certainly wouldn’t waste time figuring out what you want them to do).

We’re-going-too-fast Forms

People are wary about giving their personal information. Asking them a couple of it just as they have stumbled right into your website for the first time might turn them off. You can go for it later on. However, make sure to ask for the information you only need. Expedia, Inc., an American company that owns and operates several international global online travel brands, gained an extra $12 million revenue for removing a single data field in their website. Also, if you want to gate some good content to drive leads into your website’s sales funnel, do so. Just don’t go overboard by gating everything. Strict registration requirements, more often than not, make people turn their backs away from your website.

Ads Overload

If your website is laden with ads, you better do something about it immediately. It has been implied that “trust” is an important element for people when visiting and transacting in a website. Correspondingly, people have trust issues with online ads. This has been backed up by the “Trust in Advertising” research conducted by Nielsen Holdings PLC, a global information, data, and measurement company, in which they polled more than 29,000 consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The said research revealed that consumers trust the traditional advertising (i.e. newspaper ads, magazine ads, billboards, radio ads and infomercials) than online advertising. Hence, don’t make it the first thing your visitors see when they visit your website. Minimize the number of ads and strategize where to put it.

What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

Problematic Lay-out and Design

Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the participants would leave a website if they are uneasy about the way it looks. Your website’s visual and structure hierarchy and setting may seem like a trivial thing to you but they can be substantial enough to mean the difference between people poking their nose in and out your website. Remember that your website is your face online and your certainly at fault if you let those outdated and sloppy lay-out and design speak for you.
Error 404: Trust Marks Not Found
People especially those who shop online are particular about the legitimacy of the websites they visit. Let’s say your business website is legitimate. But the question is, are you flaunting it? If yes, good for you! If not, then it should not come as a surprise that people are steering clear away from your website. Not putting trust marks such as logos of companies who have used and recommended your service, product/service reviews or third party validation is a red flag. Therefore, putting up those logos and testimonials are a must. In addition, make yourself reachable across social media platforms by displaying their icons.
Even Popeye the Sailor Man Can’t Navigate
Put on your visitor’s shoes and navigate your website. Whether you’re trying to get their email, make them purchase your service or product or encourage them to read and follow your content, are you smoothly leading them to that direction? If you’re not sure you are, time to do some dev works. The user’s journey is very important especially if your aiming to convert. Believe me, you’re never going anywhere near that goal if you’re making visitors pull their hairs out because of frustration on how to navigate your chaotic website (and that’s just assuming they would even bother).