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B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

B2B Marketing: Memes, Everyone? (Part 4)

Essence of entertainment

While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re at it, don’t forget to have fun yourself!

Well-timed

Using memes as a part of your marketing strategy couldn’t be more potent when you play it on the correct note at the perfect time. You can harness it at its best when it’s on its way to burning the brightest. This particular time is when the meme is just beginning to circulate, and only a few have used it. After all, using a meme that is beaten black and blue doesn’t make much of an impact as it already passed its tipping point. What’s hot and not matters. Although there are memes that are timeless like the Rage Comics, do try to research on memes that are impending to be trending. Take for example, Reddit is a website where the most trending memes have originated. Keeping tabs with it could do you good in this area.

Learn from the experts

Look into the trending memes of the week for you to distinguish what resounds with today’s online culture. By doing this, you’ll get a good grasp on what others have done that worked, and then you’d be able to figure out the specific joke recipe and make your own version.

Test and ask for feedback

Test and assess your target audience response. If something needs changing, do so. Also if possible, ask for their feedbacks. This is a good opportunity to look at your meme in their point of view. Furthermore, they may have recommendations that might make your meme more interesting.

Final thoughts on using memes in B2B marketing…

In B2B marketing, utilizing memes permits you to make share-commendable contents that will extend to a more extensive audience who most likely supposes you’re interesting and human.

 

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B2B Marketing: Memes, Everyone? (Part 3)

posted by Margaret Spencer on November 30, 2016

Things to Consider when Using Memes Suitability and relatability to your brand Memes are intended to depict insider jokes. They’re usually cheeky and ridiculous and even intentionally tamper grammar for the sake of entertainment. While they’re convenient to make and something that you can personalize to match the message your business wants to communicate, contemplate […]

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B2B Marketing: Memes, Everyone? (Part 2)

posted by Margaret Spencer on November 30, 2016

Examples of Memes Photo Memes Pictures of different people imitating a trendy/familiar position or action. In the sample images below, you can see people doing poses such as planking, owling, Hadoukening (base from the manga and anime Dragon Ball), Vadering (base from a book and movie series character, Darth Vader), Pottering (base from a book […]

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B2B Marketing: Memes, Everyone? (Part 1)

posted by Margaret Spencer on November 29, 2016

What is a Meme? The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the […]

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Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

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10 Ways to Retaliate Negative Feedbacks in Social Media (Part 2)

posted by Margaret Spencer on September 6, 2016

6. Work on Making Things Right Offline Acknowledging a mistake and apologizing should be coupled with actions on making things right. Compensation can come in different form such as refund or replacement. Whatever it is, be sure to walk the talk. In addition to this, while it’s appropriate to promptly respond to negative feedbacks online, […]

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10 Ways to Retaliate Negative Feedbacks in Social Media (Part 1)

posted by Margaret Spencer on September 5, 2016

            If your business has social media presence, then you have a social media image to maintain and protect. While you can build and enhance that image through your clients’ positive feedbacks, it can also be tore down with negative ones. The latter kind of feedback can be disastrous because […]

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Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge […]

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Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

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Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

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