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Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

posted by Margaret Spencer on March 28, 2017

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML newsletter, all the more, get your message across your readers.

First, maintain a harmony between picture and content. HTML newsletter permits you to incorporate detailed designs and illustrations into your messages. In any case, this doesn’t give you the indulgence to exaggerate. It’s a great practice to incorporate a few pictures in the newsletter, yet these need to stay inside the context. Graphics can boost the visual interest of your newsletter. Be that as it may, their usage ought to be constrained. You risk losing the pith of your newsletter if you depend on design excessively. Some email platforms may not show your pictures appropriately, or worse not display them at all. So restrain from including essential messages or information as pictures.

Second, have a plain-content form of your HTML newsletter. Again, with some email platforms not supporting all of the HTML features in your newsletter, it may be reasonable to send a text-only version newsletter. In spite the fact that you may think this takes away the visual quality from your newsletter, it has the upside of ensuring delivery. Utilizing a text-only version additionally makes your newsletter more receptive to inboxes, giving it a lesser chance of being sorted as junk mail by recipients in your executive list. There are email marketing platforms that is configured to automatically decide whether to send an HTML or a plain-text version of your newsletter to a particular contact according to the platform he or she uses. You may need to discuss your contact database provider for more on this feature.

Lastly, always incorporate the option to unsubscribe. Ensuring that your recipients have the alternative to suspend their subscription to your newsletter is a big plus factor for your campaign. This shows how much thought you give to your subscribers and permits you to keep up goodwill among your contacts. Likewise, contingent upon the location, you might be lawfully obliged to give an unsubscribe option to specific contacts in a list. Providing your recipients this option can assist you in determining uninterested prospects.

Indeed. Email has made marketing more convenient and effective yet we need to concede that it has brought new difficulties as well. Regardless, by taking a couple of simple strides, we can get around these obstacles and extend your message to where it is due.

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | C-Level Executives | content marketing | e-mail marketing | Executive Lists | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | marketing automation | Marketing Tips | Qualified Leads | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

posted by Margaret Spencer on February 20, 2017

  SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!) Google receives over 57,000 searches per second on any given day. (Internet Live Stats) Google now handles at least 2 trillion searches per year. (Search Engine Land) The average Google first page result contains 1,890 words. (Backlinko) 50% […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

posted by Margaret Spencer on February 9, 2017

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation. • The median time […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

posted by Margaret Spencer on January 25, 2017

Truly, Madly, Deeply, Outdated and Boring Content Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last […]

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What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

Impertinent Auto Plays You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

Needle in a Haystack CTA Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

Problematic Lay-out and Design Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 1)

posted by Margaret Spencer on January 16, 2017

Not creating a website when you’re in the field of business is perhaps one of the biggest mistakes you can make. How else will you let people know that you and your product/service exist if they can’t even find you on the world wide web? You might think that’s already the worst. But there’s something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

Essence of entertainment While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re […]

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B2B Marketing: Memes, Everyone? (Part 3)

posted by Margaret Spencer on November 30, 2016

Things to Consider when Using Memes Suitability and relatability to your brand Memes are intended to depict insider jokes. They’re usually cheeky and ridiculous and even intentionally tamper grammar for the sake of entertainment. While they’re convenient to make and something that you can personalize to match the message your business wants to communicate, contemplate […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


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