Some Content You Might Want to Consider Sharing for Lead Generation

People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and when there is an increase of such, it implies a highly viewable content across digital market. However, there is more to content sharing than just boosting the traffic of business websites. It is also a method to accumulate information from real persons (not simply robot) and exploit them as reference for lead generation advertising.

            Aside from ebooks and newsletters, here are some content you might want to consider for lead generation.

Game Application – Free trials of games are pretty hard not to give in to especially for the millennials. These free games whether mobile or not can be a great pull in drawing people’s attention. Who knows? Their entertainment can take them back to you.

Tool Application – Currently, there are a lot of free application that are directed towards improving people’s mobile experience (e.g. photo or video editor applications and many more). When people download and use such applications, there are advertisements popping up. Talk about hitting two birds with one stone. Well, don’t get left behind! Offer a useful tool and promote your product or service.

Music – Who wouldn’t want free music? But before offering, make sure to make an arrangement with a legal digital music service company (i.e. iTunes, Spotify and etc.) to avoid piracy.

Videos – Videos are the most downloaded and shared type of content in the cyber world. There are instances when videos alter or establish the viewer’s perception about a thing and you can just used this to your advantage when marketing. The more the number of your video being downloaded, viewed or shared, the more people will know about your product or service.

Aside from the mentioned above, there are others you can explore and use. Don’t lose out on you innovative flare when it comes to content sharing.

10 Ways to Retaliate Negative Feedbacks in Social Media (Part 2)

6. Work on Making Things Right Offline

Acknowledging a mistake and apologizing should be coupled with actions on making things right. Compensation can come in different form such as refund or replacement. Whatever it is, be sure to walk the talk. In addition to this, while it’s appropriate to promptly respond to negative feedbacks online, it is much better to talk about the solution with the client offline. Offer to communicate with them in the phone or email. This is a good way to avoid further negative comments from where they post their feedback. Moreover, through a private channel, you can engage on a more in-depth conversation about the issues at hand.

7. Ask to Reconsider the Negative Feedback

If you have successfully resolved the client’s issue, it isn’t a bad thing to ask whether they can reconsider their negative feedback. This can be a good way to promote how your business can go out of it’s way to provide a service that satisfies a client.

8. Seek Help from your Existing Clients or Third Party Source

What better way to counter negative feedbacks in social media than using positive feedbacks? When you have done great business with past or existing clients, make it a point to always ask them to share their experience in working with you. This can positively contribute to your social media image. You can also ask the help of industry experts in explaining things if the need arise. On the other hand, there are cases where some negative feedbacks are over the top like making use of derogatory statements. Many social media platforms and sites have policies against this. You can report it so that it can be subjected to administrative attention and be taken down.

9. If it’s Something You Can No Longer Do Anything About…

Unfortunately, there are times when compensating the client is not possible. There are a lot of circumstances that can contribute to that. Take for example, there are services that are time-based or the product or material that the client purchased are no longer available. If this happens, it is important to publicly acknowledge your business’ shortcoming and apologize and guarantee to assess and improve your policies. Though you have failed to make up for it, at least, you listened to a client’s concern and showed respect by acknowledging it.

10. Avoid Making the Same Mistake Again

Don’t give your business another rope to hung into. Just like in real life, saying sorry and providing solution can pretty much mean nothing if you do the same mistake again. It’s the easiest way to lose your business’ credibility and your clients’ or prospects trust.

Ironically, you should take those negative feedbacks in the most positive light. They are what guides any business in providing and innovating quality service for clients.

10 Ways to Retaliate Negative Feedbacks in Social Media (Part 1)

            If your business has social media presence, then you have a social media image to maintain and protect. While you can build and enhance that image through your clients’ positive feedbacks, it can also be tore down with negative ones. The latter kind of feedback can be disastrous because it can affect your existing clients’ and prospects’ brand trust and loyalty. However, there are things you can do to turn those negative feedbacks the other way around. What is social media engaging and interactive nature for anyway?

1. Constant Vigilance

This famous line of Alastor “Mad-Eye Moody” from the Harry Potter and the Goblet of Fire book and movie isn’t just for Hogwarts students to keep an eye out on dark wizards. You can also apply this in tackling negative feedbacks head on. You wouldn’t be able to respond on negative feedbacks you don’t know about. Your website or Facebook page is not the only place where your clients or prospects can post something about your service or product. It may be on their Twitter, personal blogs, forums they’re member in or just about any places online. You can start by setting up Google Alerts for mentions of your company, industry, people, services or products. With this, you can easily intercept negative feedbacks or issues and address it before it can go out of hand.

2. Contemplate if It Needs a Response

Before jumping right in on a negative feedback, contemplate first if it really merits a response. Internet are full of trollers and they taunt you just for the sake of it. You will only encourage them by responding so better ignore.

3. Respond Promptly

If you have decided that a certain negative feedback deserves a response, respond right away. Delay will mean your’re not taking it seriously and could escalate the problem. Moreover, since it’s in social media, the public can view it. You don’t want to appear passive to them especially that among this virtual crowd might be prospects, clients, vendors, partners or worse, lurking competitors ready to grab the chance of providing that dissatisfied client what you failed to give.

4. Don’t Fight Fire with Fire

If you do so, your client is certainly not the one who will burn. Arguing with clients is simply unprofessional and that will reflect on your business. So more than contemplating whether a negative feedback needs a respond, it is also important to contemplate about your emotions and keep it under control before you respond. Talk to them without having to resort to inappropriate or aggressive words. Seeing it from their point of view and taking their negative feedback as a constructive criticism can help you.

5. Acknowledge your Mistake and Apologize

If it is clear that your business has indeed rendered a bad service or product, sincerely apologize and then immediately provide a concrete solution to compensate your client. Show your client that you’re not afraid to admit your mistake and that you’ll make up for it. You’ll be surprise what that can do.

Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge convention of professionals from different industries. This only implies that businesses eyeing businesses and decision makers will find a large convergence of it in LinkedIn in contrast to other social media platform. Undeniably, B2B leads seem to be endless in this vast social network and B2B marketers are taking advantage of this. However, you don’t want to go prancing around this platform indiscriminately without a strategy.


B2B Leads in LinkedIn Status Updates

Members who post regularly are said to likely succeed in LinkedIn. In any social media platform, the more active you are, the more visible you get. This is a good approach to stay in your connections’ feed. Frequently expressing great information, sharing industry news and tips and publishing your own article enables you to establish credibility and gain new connections as other members will see how engage you are. What’s more is that you can leverage these posts to acquire a significant number of B2B leads easily. Members use LinkedIn channels to see articles in line with topics they are concern with. LinkedIn channels sort these posts into various topics. A channel per se could have 1 million followers! (Just imagine how many B2B leads you can procure with such an overwhelming number). If you want this to work for you, get featured in a channel. You can also initiate or encourage a Q and A trick. Questions doesn’t need to be about your respective businesses. It can be anything (e.g. economy situation, political events and many more). Q and A can stimulate healthy professional discourses and can lead to B2B lead generation. Just make sure that you’re a specialist in whatever topic you want to discuss and that answers you offer are profound, intensive and reliable.


B2B Leads in LinkedIn InMail

One of the well-known marketing feature in LinkedIn that has empower B2B lead generation is InMail. It permits you to send messages to individuals outside your immediate connections. In addition, it’s a successful instrument for moving beyond gatekeepers and reaching prospects directly. As per LinkedIn, the probability of B2B marketers getting a reply in employing InMail is 30 times than those who pick cold calling. Make sure to make a research before sending an InMail message so that you can specify shared characteristics with your contact.

LinkedIn has many features that makes it an ideal resource for B2B marketing and B2B lead generation. Play to its strength with your objectives in mind.

Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are here. This is a basic rule in marketing, go after where your prospects are.

Generating B2B Leads through Twitter Chat

             Most of the Twitter chats utilizes a specific hashtag so that Twitter users can take after a discussion. How can you use this to generate B2B leads? There are two ways to join a Twitter chat, follow an existing one through a hashtag or create and host your own. Either will work as long as you consider its significance to your business and potential clients would take an interest in it enough to participate. This is to guarantee that you pick up visibility with the right audience. In participating or hosting a Twitter chat, it would be preferable to make a good impression and not jump in on a sales pitch. Ask questions if you have to, answer knowledgeably and lay out your comprehension of the business being tackled and your business services. You can follow potential clients from this Twitter chat and with the right timing, message them personally so that you can suggest content links and marketing materials that will promote your competency and what your business could give them. Be warm but calculated when establishing a relationship with them because too much pitching might irk them off and you will lose those leads.

Generating B2B Leads through Twitter Cards

         These Twitter Cards is also known as Lead Generation Cards. Released way back summer of 2013 and now, B2B marketers’ very proficient lead generation tool. It is proven to have been effective in reducing the normal expense per click while raising the quantity of click-throughs. Your followers can forward their contact information in a click through this lead generation card so long as you connect it to your twitter profile and tweets. You can make, tweak, send, and monitor your Twitter cards. Start off by going to account settings, click Twitter ads and scroll over to the Creatives dropdown menu. Supply details in the necessary fields and don’t forget to add a touch of creativeness. When you are finish, you can explore on the manner of how you want to tweet and deliver your card. You can get your leads information through coordinating your CRM with Twitter. If you don’t have one or simply does not prefer it this way, you can resort to the downloadable lead information list in Twitter. Moreover, you can keep tabs on the performance of your Twitter cards by going over the Analytics dropdown menu.

               Twitter is all over the place and is very convenient. This bodes well to use Twitter as it expands your potential reach.


Social Media Marketing: How to Generate B2B Leads through Facebook?

As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic groups) are promising clients worthy of B2B marketing efforts.

       There are lots of tactics that can be used to generate B2B leads from Facebook. Here are some of them:

  1. Leads acquisition through email subscription. Increase leads on Facebook through newsletter signups. By including an e-mail subscription form in your Facebook page, you create another possible way to build your e-mail newsletter distribution and leverage that newsletter to produce conversion.
  2. Leads acquisition through creating a contest. Contests on Facebook always creates buzz. Choose a prize that will lead to the involvement of your target audience and at the same time, something that is of relevance to your company. In this way, you can ensure the validity of the people engaged and can also gather emails.
  3. Leads acquisition through great content curation. Content strategies are a must in Facebook. Every time you set up a video, post a blog entry, or produce a material such as e-book, make sure that you make a Facebook post and include links. It is impossible to spark an interest and generate leads if you do not have any content to entice people with. Also, it isn’t necessary for your post to be all about you. You can post about things such as your existing clients’ achievements or milestones. It is also apt to make your content visual by making use of infographics, videos or photos because those propel higher engagement. Do not ever compromise content. Remember that it is what you need to get your message across your target audience.
  4. Leads acquisition through FB ads. To be able to generate B2B leads through Facebook is generally going to mean running paid promotions. Facebook has been working on making their ad platform easy to use and effective as possible. Well, who won’t if it is your billion dollar source of revenues? Facebook ads even cost less ($.80) compare to Google AdWords ($2.50). Not to mention that Facebook has targeting capabilities that allows you to reach your desired audience.

          B2B lead generation opportunities in this platform are endless. Sure, it can be a trial and error process but it has the power to become one of your most successful B2B marketing campaigns.

Setting up Social Media Objective and Goals

This is the first step of a good digital marketer in building his social media marketing strategy. The process will have you establish objectives and goals that you must achieve. Establishing these set of goals will set your track on the right path if ever your social media campaign fails to meet your expectations. Not having these goals establish means that there is no gauging in your success and too, no interest in getting back your return of investments.

The goals referring into must be inclined with your marketing strategy; this is to drive your social media effort in your business objectives. You can have executive buy-in and investment if your social media marketing shows that your business goals are being driven forward.  These objectives must also results far from vanity metrics like retweets or Likes, rather than advanced metrics like leads generated, complaints or website traffic referred. To have a simple approach you can now use SMART approach, meaning they should be all specific, measurable, attainable, relevant, and time-bounded.

  • Specific– be specific in reaching out one’s goal like in a week time your goal is to increase you web traffic. Such so will make it even.
  • Measurable– make sure that your goal is measurable by numbers not by any comments or complaints by you followers or any like.
  • Attainable– your goals should not be a wish in a bottle. Make it seem less and possible.
  • Relevant – goals at the end of the day has to be business oriented.
  • Timeabounded –your goals should be attainable in a week or monthly basis. Daily goals are good too.

Simplifying the way you should start your social media marketing plan by jotting down at least three goals. Make it sure that you have an overview of what will be the goal be like after completion and use it to determine how to track it.