B2B Marketing Tips: Perk Up Your Summer With These Activities

B2B Marketing Tips: Perk Up Your Summer With These Activities

Spring is almost done and this promises the approach of summer time. Well, as seasons alter, so do the marketing efforts that goes with them. You have new financial plans for the second-half, new strategies plans to attempt. Then again, those business still new to these alterations might still be thinking (like that child we were on that first day of summer “What now? What do you want to do?”). The unfortunate thing about summer is that once it’s done, it’s almost always like you haven’t done enough. So this is what you can do to avoid that from happening:

  • Reading. Bookworms shouldn’t just be the ones with a summer reading list. There’s a ton of things you can pick up as far as B2B marketing goes. You can curate more valuable summer content if you search for industry-relevant books and other resources. Summer-particular strategies could be in the current trend so begin searching for new blogs to take after and learn from!
  • Make sales presentations. Presentations are not new to you and that’s precisely why you shouldn’t utilize the same materials repeatedly. Consider it like a summer project. What materials would you be able to make that will help you additionally enlighten customers?
  • Social networking tools. It takes a lot of time managing your social network presence . What better time to re-assess your plan of action for the rest of the year? If summer implies slow sales and marketing drought, in any event, your assets are allowed to look into more approaches to decrease the work it takes to prevail on social media.
  • Customer surveys. Being so occupied in different times of the year, you might neglect to review your customers’ satisfaction. It’s something else to research aside from improving your social media game. Make sure to follow up on new information or knowledge you’ve obtained.
  • Networking events. This season concurs with going out and about! That incorporates going out for conventions and other networking events! Check your timetable for any possible events being facilitated and look for opportunities once you arrive!

Alteration in seasons implies a change in B2B marketing methodologies. Winter isn’t the only one you need to brace for!

B2B Social Media Marketing: Reminders When Joining Niche-Specific Online Communities

 

B2B Social Media Marketing: Reminders When Joining Niche-Specific Online Communities

Social media is dominated by a few names overwhelmingly that numerous marketers likely ignore smaller sites that serve a particular niche or sector. In any case, B2B marketing practitioners who vigorously partake in niche-specific online communities are finding that these lesser-known channels are superb sites to discover leads. Beside generating new leads, B2B marketers are receiving the rewards of a quality feedback and level of information sharing in these communities.

This post presents you a couple of pointers to guide you to be exceptionally efficient  in utilizing niche-specific online communities as a feature of your B2B marketing toolbox. In any case, let’s take a look on some of the of the benefits you’re inclined to  get from joining in these online platforms.

While cynics of niche-specific online communities want to work inside the limits of the major social networking sites, promoters of these smaller platforms are taking advantage of more focused audiences. Aside from increasing their B2B leads database, the latter group of markets additionally utilizes niche-specific communities as a low-cost source of information, brand acknowledgment media, client service expansion, and market research facilities.

To help you experience the full advantage of niche-specific online communities, be reminded and employ these things in your own campaigns:

  • Study the community first.
    After finding a community to engage in, you have to thoroughly study and observe that particular network before joining. Check if the community is active and is handled accordingly. Get to know the members and subgroups. Find out what they’re already talking about and search for questions or discussions that you can start from.
  • Be a true expert.
    When joining a community, the last thing you want is to be branded as a spammer. That’s why you should show your expertise by addressing issues that your target prospects are tackling and which you can also intelligently talk about. Always think about what value you can bring to the table first before you think about building your B2B leads database or promoting your brand.
  • Focus on fans, not followers.5
    While the number of followers gives you some kind of yardstick for the amount of fresh leads you can produce or the potential size of your branding audience in that community, those people who truly interact and respond matter even more. For example, the number of followers who are very active in commenting or responding to your blog posts is more important than how many blog followers you have.
  • Show your personality.
    Aside from your expertise, the people in the niche-specific community you’re in will likely look for the unique character that is projected in your content. You should find your voice and stick to it. This builds identity which in turn establishes trust.
  • Invest quality time.
    You should go beyond the idea that online communities are merely sites for B2B leads to hang out in. Joining in communities take time and effort. Building B2B leads database, brand recognition, and market research/study may take a while to accomplish through online communities. That’s why you have to deal with the time element in selecting to use sector-specific online communities in your campaign.

Similarly as with any other B2B marketing channel, taking an interest in niche-specific online communities will oblige you to convey value and exhibit skill before you can hope to acquire new leads. Value and skill are the motivations you offer your co-members in engaging in with you.

For B2B Start-ups: Efficient Integration of  Social Media and Email Marketing

 

For B2B Start-ups: Efficient Integration of  Social Media and Email Marketing

There had been arguments on email marketing versus social media marketing and it was an entirely waste of time because their strength can be combined into one seamless marketing plan. Social media and email marketing lists function admirably together. Truth be told, they supplement each other.

Integrating email and social media marketing includes taking a look at three noteworthy procedures: content re-purposing, email to social media integration, and social media to email link. Each of these has their own arrangement of strategies that helps combine email and social media into a single workable procedure. Here are some of the approaches to accomplish this.

Re-purposing Content. Whenever you’re attempting to link an email marketing campaign with social media marketing, it aids to have an article or blog content that can be re-adapted and redeployed to suit any of these channels. Say for example you’re attempting to construct marketing lists, it’s likely useful to advise your Twitter supporters to read the full article, in addition to updates, by subscribing to your newsletter service.

Email to Social Media. Permitting subscribers to share or connect your newsletter content to social sites is an excellent approach to develop your marketing lists. By giving them the capacity to redistribute your material to their personal or professional networks, you’re taking a gander at an exponential increment in brand awareness with very little assets submitted.

Social Media to Email. By utilizing your fan base in social networks, you’re taking advantage of a gigantic pool of new prospects waiting to be reached. Including opt-in forms on your Facebook page is among the best methods for searching for new subscribers. Diverting your YouTube channel supporters or Twitter followers to your email sign up page is likewise a great practice to extend your marketing lists.

These are some of the methods you can exploit with the specific end goal of bringing email and social media marketing together profitably. This mix, alongside the assistance of a good marketing lists supplier, can take your venture to newer and greater heights.

Minimalistic Approach in Email Marketing

 

Minimalistic Approach in Email Marketing

One of the eminent patterns in digital marketing is the means by which content works in the eyes of the audience. This methodology can be seen from successful brands such Apple and Windows. The straightforwardness of which the brands are compressed appears to be conspicuous. Customers inclination moved from intricate marketing to simple marketing.

We can state that it’s the way how life is presently. We can say that the expression “agree now, details later” is the common attitude of customers. In this time where data can be effortlessly acquired, the details-later-approach is trending. So does it appear along these lines, let us review how we can integrate and enhance this on our email marketing (which by the way is a prevailing technique in lead generation).

Let’s begin with the components in your content. Typically, minimalism rigorously has three components. Characterizing and having union of design and text of these three components are popular. We can characterize the first component as the fundamental and most profound component in content marketing. The background, background color, background image, or background text is the initial aspect we need to look at. Take for example, Microsoft utilize one single shade of color at a time. Simplistic features and color selection are elements of inspiration in advertisement campaign. Choose a color from the visible spectrum; recommendations for this are bright and vibrant hues.

Oppositely from bright and vibrant color is the second component of minimalism. The text’s associate towards the background. If your background is bright, pick a color that will neutralize the background and will make it stick out (like it’s demanding to be read out).

Last yet a discretionary component, is the symbol or picture. A picture will fill in as a supporting elements from the text. If your campaign is about voice, utilize a symbol that is associated to voice such as headset, microphone or headphone. This has aesthetic functions on the message you’re attempting to convey.

Get Big Results From Small Businesses Practices

 

Get Big Results From Small Businesses Practices

The perks in B2B marketing is you can work with different clients all the way from small to big businesses. The advantage of knowing the character and how a B2B marketer deals with them is something that not everyone can do. Knowing the factors affecting decision-makers in running their business will lighten up what is lacking within your own marketing efforts. Here are some practices from small businesses and how it works.

Keep 3 business opportunities in your table. It might sound a bit tricky but once you get the hang of it, it’s easy as cake. Make it a habit to set activities that will be good for your business exposure like preparing a weekly seminar, making referral sheets and recommendations.

Try new things but don’t get carried away. It is always important to consider your customer’s perspective. Spicing things up in your products or services through innovation is a good thing but putting too much of it and overlooking unfavorable results it may bring is bad.

Follow 2-2-2 Rule. This means you have to do two things that will pay off in two days, two things that will pay off in two months and so on and so forth. The idea here is to set up a success cycle. Some of the idea you planted may not grow but as long you keep on planting new ideas, chances are some of them will sprout out from the ground and will pay off sooner. Come up with many ideas, investigate, and reach out to many prospects.

Communicate frequently  without selling. During holidays and special events, reach out to your client without selling. Greet them as they are a part of the business. Send those appreciation emails, newsletter, and postcards.

Decide on clients to promote. Being lenient on clients to promote will not do you any good. This shows lack of initiative to take a look and research, as long as there is a guaranteed money on the line. Imagine campaigning a bad-named company and making other business transact a deal with them, who do you think will look bad?

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML newsletter, all the more, get your message across your readers.

First, maintain a harmony between picture and content. HTML newsletter permits you to incorporate detailed designs and illustrations into your messages. In any case, this doesn’t give you the indulgence to exaggerate. It’s a great practice to incorporate a few pictures in the newsletter, yet these need to stay inside the context. Graphics can boost the visual interest of your newsletter. Be that as it may, their usage ought to be constrained. You risk losing the pith of your newsletter if you depend on design excessively. Some email platforms may not show your pictures appropriately, or worse not display them at all. So restrain from including essential messages or information as pictures.

Second, have a plain-content form of your HTML newsletter. Again, with some email platforms not supporting all of the HTML features in your newsletter, it may be reasonable to send a text-only version newsletter. In spite the fact that you may think this takes away the visual quality from your newsletter, it has the upside of ensuring delivery. Utilizing a text-only version additionally makes your newsletter more receptive to inboxes, giving it a lesser chance of being sorted as junk mail by recipients in your executive list. There are email marketing platforms that is configured to automatically decide whether to send an HTML or a plain-text version of your newsletter to a particular contact according to the platform he or she uses. You may need to discuss your contact database provider for more on this feature.

Lastly, always incorporate the option to unsubscribe. Ensuring that your recipients have the alternative to suspend their subscription to your newsletter is a big plus factor for your campaign. This shows how much thought you give to your subscribers and permits you to keep up goodwill among your contacts. Likewise, contingent upon the location, you might be lawfully obliged to give an unsubscribe option to specific contacts in a list. Providing your recipients this option can assist you in determining uninterested prospects.

Indeed. Email has made marketing more convenient and effective yet we need to concede that it has brought new difficulties as well. Regardless, by taking a couple of simple strides, we can get around these obstacles and extend your message to where it is due.

B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

B2B Marketing Strategy Statistics in 2016 to Guide you this 2017

With 2016 concluded, begin planning for your B2B marketing strategy for that another lap around the sun with these relevant data.

  • The three most common lead generation strategies are email, event and content marketing. (DM News)
  • Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot)
  • Just 61% of marketers believe their marketing strategy is effective. (HubSpot)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot)
  • More than eight out of ten (81%) of companies rate their digital marketing strategy successful to some extent at achieving their important goals, with 12% rating it “very successful”. (Ascend2)
  • More than two thirds of companies report struggling with lead generation. (Lattice Engines)
  • Lead generation strategies were only successful for 13% of business in accomplishing their main objectives. (PureB2B)
  • Amazingly 68% of B2B companies have not identified their sales funnel. (Marketing Sherpa)
  • When sales and marketing teams are in sync, companies become 67% better at closing deals. (Marketo)
  • Companies with aligned sales and marketing generated 208% more revenue from their marketing. (Marketing Profs)
  • B2B companies who don’t align sales marketing teams cost themselves upwards of 10% revenue each year. (IDC)
  • B2B organisations that aligned their sales and marketing operations achieved 24%. faster three-year revenue growth and 27% faster three-year profit. (Sirius Decisions)
  • Only 44% of companies are using any kind of lead scoring tree. (Decision Tree)
  • 57% of B2B organisations identify that converting qualified leads into paying customers is a top funnel priority. (Marketing Sherpa)
  • Only 19% of CMOs identify that improving database hygiene as a top strategic priority for lead generation activity. (Marketing Sherpa)
  • 46% of marketers say photography is critical to their current marketing and storytelling (CMO Council)
  • The top information used by marketers to inform paid optimization strategies is analytics (27%), followed by conversion rates (20%) and A/B testing (17%). (Formstack)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017  (SEO)

SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!)

  • Google receives over 57,000 searches per second on any given day. (Internet Live Stats)
  • Google now handles at least 2 trillion searches per year. (Search Engine Land)
  • The average Google first page result contains 1,890 words. (Backlinko)
  • 50% of search queries contain four or more words. (WordStream)
  • Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Local SEO Guide)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land)
  • Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (NetMarketShare)
  • Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (NetMarketShare)
  • 66% of B2B marketers use search engine marketing to promote and distribute content. (Content Marketing Trends)
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Search Engine Watch)
  • 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
  • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Social Media Examiner)
  • 81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. (Social Media Examiner)
  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (MarketDive)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Project Management)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Social Media Marketing)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Social Media Marketing)

          It’s time to step up your business’ marketing approach towards social media this 2017 in line with these major B2B social media marketing trends in 2016.

  • This year, there are over 219 million new social media users.
  • Daily average time spent social networking is 1 hour and 51 minutes. (Global Web Index)
  • 1 in 3 minutes spent online is devoted to social networking and messaging. (Global Web Index)
  • 97% of online adults globally say they have visited or used a social network within the last month. (Global Web Index)
  • B2B content marketers employ an average of six social media platforms. (CMI)
  • LinkedIn, Twitter, Facebook, and YouTube are the top 4 social media platforms for B2B. (CMI)
  • Facebook remains by far the top service globally for membership (82%) but YouTube maintains a lead for visitors/users (85%). (Global Web Index)
  • A whopping 96% of consumers report that videos are helpful in making purchasing decisions. (Oktopost)
  • 40% of internet users are LinkedIn members. (Pew Research center)
  • LinkedIn had 969 million site visits in May 2016. (SimilarWeb)
  • 94% B2B organizations use LinkedIn to distribute content. (CMI)
  • Effectiveness ratings for B2B social media platforms; LinkedIn (66%), Twitter (55%), and Youtube (51%). (CMI)
  • 93% of B2B organizations use social media content as a content marketing tactic.
  • Social media is ranked second (27%), surpassed by email by only 1%, for the most effective channel in content distribution. (Regalix)
  • B2B marketers rate social media at 40% – placing it on the second spot in terms of tactics most critical to content marketing success in 2017. (CMI)
  • 51% of B2B marketers use social media ads in their paid content distribution efforts. (CMI)
  • In 2016, social media marketers have allocated 10.6% of their overall marketing budget to their social activities. This figure is expected to increase to 20.9% this 2017, making it one of the largest marketing expenditures alongside content and search engine marketing.

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation.

• The median time people spend on content marketing articles is 37 seconds. (Newscred)
• 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (DemandGen Report)
• Type of content used in the past 12 months to make B2B purchasing decisions: White Papers (82%); Webinars (78%); Case Studies (73%); eBooks (67%); Blog Posts (66%); Infographics (66%); Third-party/Analyst reports (62%); Video/Motion graphics (47%); Interactive presentations (36%). (DemandGen Report)
• 95% of B2B buyers are willing to consider vendor-related content as trustworthy. (DemandGen Report)
• 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson. (DemandGen Report)
• 96% of B2B buyers want content with more input from industry thought leaders. (DemandGen Report)
• 88% of B2B marketers in North America use content marketing. (CMI))
• Most B2B marketers use at least 13 content marketing tactics. (CMI)
• 30% of B2B marketers say their organizations are effective at content marketing. (CMI)
• 44% of B2B marketers says they have clear understanding of what an effective or successful content marketing program looks like (CMI)
• 73% of major organizations hire someone to manage their content marketing strategy (CMI)
• B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. (CMI)
• 51% of B2B marketers indicate they will increase their content marketing spending in the next 12 months. (CMI)
• 29% of leading marketers systematically reuse and repurpose content. (Curata)
• By 2017 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy. (e.g., Chief Content Officer, VP or director of content) (Curata)
• Content marketing leaders experience 7.8X more site traffic than non-leaders. (Kapost)
• Content marketing costs 62% less than outbound marketing & generates 3x as many leads says (Demand metric)
• 74.2% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity. (Curata)
• The greatest impact today’s business bloggers have on their organization are: thought leadership, SEO, and brand visibility and buzz. (Curata)
• 55% of business bloggers are getting 5% or more of their corporate web site’s traffic from their blog. (Curata)