Choosing the right database/contact list provider

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match.

  • Create a data set that satisfies your business’ data standard and segmentation criteria (So if you do not have one, you ought to lay it out now.)
  • Served and/or still serving reputable clients and have a major base of operations in North America
  • Verify and maintain the accuracy of their data to ensure its high quality. They should be able to keep up with people changing jobs, job positions, addresses, contact numbers, etc. and must gather their data from reliable sources or from personal interaction with the key contact persons.
  • Keep in line with FCC and CANSPAM regulations. Database and contact list providers compliant with these regulations does practices such as filtering out spam traps or steering clear of DNC registered numbers to avoid putting their client’s reputation and sender score at risk
  • Specialize in the industry you are targeting. Although, a lot database and contact list providers now specialize in a wide array of  industries and are pretty much flexible in customizing list for meticulous clients.
  • Offer Data Integrity Guarantee. That is, in the event that they have sold some outdated records, they will replace it without asking for additional charges.
  • Excellent client service (because it always boils down to those three words).

Never keep your guard down when selecting a database/contact list provider for your business. Always remember that substandard management and service begets substandard list. Take your time in contemplating who to select and do not be hasty. This way, you end up with nothing less than the best.

Treading the Same Grounds in B2B Leads: Content and Call List

They’re not so different when it comes to B2B leads.

It is easy to perceive that content marketing and calling campaigns have different means in B2B marketing. The former earns the confidence of these B2B leads by employing the creation of content which is significant and useful to address business solutions sought by these prospects. While the latter generates B2B leads through persistent calling, securing the trust of these prospects and then setting them to an appointment.

Nonetheless, they are both substantially spoken for by your B2B leads. Apparently, your B2B leads have all the qualities, specifications, as well as hypotheticals that interprets your prospect clients.

Furthermore, as pronounced as it is, both touches similar important grounds such as:

  1. Reflecting the Sales Process – These marketing strategies have their own way in laying out the details of the sales procedures. You need to contemplate on this if you want to determine the prospecting style best suited for you. A long sales process will require additional content and extra resources committed to enlighten potential clients. A short one will suggest a large number of calling list but maybe a quicker time on qualification.
  2. Focusing the Needs of Target Audience – The accuracy of your call list can be verified if the people in that list appears to be actually interested or seeking for the services you are offering. Likewise in content, you don’t reckon it to be targeted if it is not even perused or viewed by the audience concerned. Most likely, the appropriate audience will come to examine your business’s blog or website if they discover that it contains helpful information they can use as solution to patch up problems.
  3. Requiring an Update – The quote “There is nothing permanent except change.” is not only limited to life philosophy. You can say the same thing in business. Changes are what keeping marketers on their toes. With this, content and call list should be updated with regard to their potential clients (individually at that) and the mechanisms that steers the market in general. Of course, changes in trends comes with needs and expectations and every marketer should not be lagging in countering these.

Altogether, both are regulated by the same demands and the same needs of the same target market. The information for both are contained in your B2B leads.

Efficient Telemarketing Tips

The peak of the B2B telemarketing is to close a sale no matter what. Easy said than done and as far as it goes, most telemarketers are struggling to close a deal. Whenever you try to think about the clients that never had any interests in dealing business, telemarketers tend to be drowned in frustration mostly under the pressure of their boss. The running quota of everyday call figures seems far from the reality and the pressure seems unending.

So before your telemarketers decide to quit on the job, you must not give them any reasons to commit suicide on the job. Pretty harsh isn’t it? But how can you do this? Pretty simple configurations for telemarketing tips on work atmosphere will do and the rest is up to them. So, we have come up with four Es on our list, and tell me not if this would not work.

Establish leadership

Make a great example of yourself. Remember that being a leader shows a good example in working. Don’t just tell them you’re good but rather give those examples out of yourself. The reason for your success depends on them as well as it depends on you.

Encourage not pressure

Work sometimes and most of the time pressures us. But tell me not to give them reason to cringe their daily dose of work. Yes, your goal is much important but other than that is your asset is important as well. Give them air to breathe the small pressures and lead the way.

Enough Load to work on

Establish a good working load for them. Never underestimate an employee. The loads you are giving them are achievable if you make it so. Feed them some load that they can chew on, because giving them a ton of load work might choke them.

Expedite the incentives

Money reveals it all. Employee needs money. Business needs money. But business needs employee therefore business should give money to the employee. Don’t be a cheap skate because the money that runs the business is the reason is still running.

So thus you can go ahead and start experimenting. With this, we hope you can build up the ties between you and your telemarketing team. Once again, you are to take the step in leading your success to the fullest.

Standing Guard

What would happen when a customer registers an invalid email address into the marketer’s online registration or enrollment page? When clients are asked what the rate of their typos is, their responses mostly comprise of “if it rebounds, my ESP sifts it out and eliminates it from my list. It is not a big deal.” However, the sad reality is that it is a big deal and it far more complex. And thus, it should be a cause for concern for any know-how email marketer.

Marketers should stand guard over the emails they acquire. Customer emails are the life-blood of their marketing campaigns. It is alright to spend for them, but spending too much is not good at all. The real cost of awful email addresses is entering the database through a type, a simple mistake, or any other suspicious activities are far higher than the marketer might expect. The marketer should put into consideration on certain implications.

Watch out for…

  • Marketing Investment that are Wasted. Chances are that the lead that showed up on the site did not simply sauntered there. The marketing currency inspired that lead to take action and provide the marketer with their email address and other personal information. If the marketer cannot continue the conversation, then the valuable marketing currency has been squandered.
  • Unfulfilled Potentials. When there is a typo in the registration, it is a mistake. Anyone entering their email address on the marketer’s site or in the store does it with a strong belief in mind of perhaps the customers are anticipating to hear any news concerning new product updates, an email action alert, or a promotional offer. When that expectation is not met, a contained assurance has been shattered. Registrants are not attentive that the marketer’s brand’s failure to answer was the result of the customer’s typo or oversight. They would then presume that the brand has simply failed to bring to completion. The response would be disappointment, separation and a customer left to wonder what had possibly gone wrong.
  • ROI made smaller. When missing the mark on customer expectations, there is an addition to that and that is awful email addresses efficiency are made smaller and so will be its Return of Investment in the email campaigns. Whether the marketer’s goal is to growth sales, motivate social appointment or petition for donations, undeliverable emails are a curse to the ROI.

 

How to – Succeed at Buying Lists

If you’ve read our previous post on how to fail at buying lists, then here we’re going to turn the tables and talk about how you can succeed at buying business lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.

 

 

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Buying Telemarketing Lists – C-Level Executives Lists

Telemarketing is a marketing medium which is made use of by many types of companies and businesses. It is also a very successful industry in itself, having built up a reputation for services such as lead generation and appointment setting, as well as for various other functions. That being said, companies that have enough of a budget on their hands sometimes seek to emulate this approach, integrating it into their own marketing scheme and establishing in-house telemarketing departments. Through their telemarketers, they try to get in touch with their target company decision makers such as C-level executives. And since telemarketing is a direct marketing approach, it is quite effective in getting to these contact persons. Read more