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Is Your B2B Contact Leads Database Ready for the AI Revolution?

posted by Margaret Spencer on August 16, 2017

Is Your B2B Contact/Leads Database Ready for the AI RevolutionOne of the main takeaways from Salesforce’s 2017 STATE of MARKETING report  is that investments in AI has outpaced spending in other marketing tech areas. B2B marketers are adopting AI technologies ranging from predictive lead scoring to chatbots in droves. But before you get caught up in the hype, there’s one thing you need to nail down before you start applying AI into your marketing processes: Is your B2B contact leads database ready for AI at all?

To answer this, we first need to separate the reality and the publicity behind AI’s capabilities in B2B marketing today. MarTech Advisor points to four key areas where B2B marketers can realistically expect AI to lend them a helping hand:

  • Scoring and ranking leads.
  • Segmentation and content personalization
  • Discovering and implementing Marketing automation strategies
  • Sales enablement and acceleration

At its present development stage, the best that AI technology can do is allow you to carry out the tasks in each of the above activities more efficiently. While some aspects of AI can uncover prospect behavior invisible to the unaided human B2B marketer, the reality is that AI remains just a tool, and tools are only as effective as the persons and processes using them.

So if you think AI has a place in your marketing toolkit, you first need to take a good look at your B2B contact leads database.

Like everything else in marketing, AI depends on good data. The data currently sitting in your CRM and datasets you’re about to collect need to meet some basic requirements before starting AI-enabled campaigns. In an interesting video series, Brandon Rohrer at Microsoft Azzure thinks of data science and AI as a lot like making pizza: the better the ingredients (your data), the better the final product (marketing insights).

There are four qualities that any dataset must satisfy to be ready for AI and data science:

  1. Relevant: Do the fields and records in your B2B contact leads database help you answer the questions you’re exploring? For example, which lead attributes in your CRM influence the likelihood that a prospect turns into a customer within the next quarter?
  2. Accurate: How reliable are the models/profiles generated from your marketing database? Do the records contain incorrect, outdated, redundant, or invalid entries?
  3. Connected: Are there significant gaps in your marketing data? What percentage of records contain empty fields?
  4. Sufficient: Do you have enough records to build robust AI models?

While each of the above criteria is important, we need to carefully consider sufficiency. AI requires data–lots of data. The algorithms that power most AI applications run on vast amounts of examples in their training set. In general, the more examples you use to train an AI algorithm, the more accurate the resulting model gets.

So before you think about applying AI in marketing, you first have to bring your contact leads database up to snuff.  Use the previous ideas as your guidelines and maximize the power of artificial intelligence.

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Contact List | business directory database | Business Mailing List | Contact Database | Contact Database Provider | contact leads database | contact list | Contact Lists | Database Providers | marketing | Marketing Tips | sales | Uncategorized with no comment


For B2B Startups: What to Put in Your Lead Scoring Matrix

posted by Margaret Spencer on October 31, 2016

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for […]

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N.T.K about Data Purchasing: Don’t Expect for a perfect Data List (And Here’s Why)

posted by Margaret Spencer on January 6, 2016

I bet you’re wondering what’s N.T.K  and here what it means Need To Know, and I bet all of you have that same question going through your mind every time you’ll think about purchasing a Data List. “Will it be accurate or Will it be Perfect?” but as an Online Researcher, I could honestly say, “Don’t […]

Posted in Contact Lists | data profiling | Data Records | data tips | List Providers | Uncategorized with no comment


Comprehensive Categorization of Content Marketing

posted by Margaret Spencer on August 11, 2015

Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but […]

Posted in Contact Database | contact database for email marketing | content marketing | Custom list | Database Providers | marketing | Marketing List | Uncategorized with no comment


Efficient Telemarketing Tips

posted by Margaret Spencer on August 4, 2015

The peak of the B2B telemarketing is to close a sale no matter what. Easy said than done and as far as it goes, most telemarketers are struggling to close a deal. Whenever you try to think about the clients that never had any interests in dealing business, telemarketers tend to be drowned in frustration […]

Posted in marketing ability | Marketing List | Marketing Tips | sales ability | telemarketers | Telemarketing List | telemarketing quality | telemarketing tips | Uncategorized with no comment


Data Cleansing Tips for Lead Optimization

posted by Margaret Spencer on July 30, 2015

Looking for a qualified lead is just like finding a needle on a pile of haystack. The chances of getting the right are one in a million. Looking at the point value will sometimes make it hazy to point out what is really important in the set of data. Lead generation firm are finding the […]

Posted in Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | Contact Lists | data cleansing | data tips | data verification | Database Leads | Database Providers | database specialists | Uncategorized with no comment


Amplifying Data and Expansion of Email Interaction Tip #2

posted by Margaret Spencer on July 23, 2015

Statistical Data and Attitude is another way in emailing strategy. Before anything else, in starting up in distribution of your email, you can begin with using the data wherein you can factor out the Statistical data of your prospects. This statistical data should include the following and then after you can follow up the pattern […]

Posted in B2B Mailing Lists | E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | marketing | Uncategorized with no comment


Quality Audience Data and its Origin

posted by Margaret Spencer on July 14, 2015

One trend in database management in B2B marketing and lead generation come the quality of data being gathered and used in the business. Database manager’s most common problem is how will they look and find a quality target in their database. Often they would come up with the idea of prioritizing quality leads in order […]

Posted in Database Leads | Uncategorized with no comment


Putting Business in Touch

posted by Margaret Spencer on May 22, 2014

It is with no doubt about the fact that B2B telemarketing is an intense, gruelling job that is not for the faint at heart. However, one can certainly make things easier by following time tested techniques that have been implemented by the best telesales of all time. The first among these tactics for effective B2B […]

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Leaving Nothing To Waste—The Contact Database For Email Marketing

posted by Margaret Spencer on September 23, 2013

Examples of manual advertisements include referring out flyers and renting ad spaces in magazines, newspapers and billboards, and in other forms of media. These are widespread approaches of advertisements in order to reach out to a great deal of audience; this is deliberated to be the classical technique to promote company products and services.Advertising complete […]

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