5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

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Undeniably, an email’s content is important in email marketing. You can say, it is the heart of your campaign for it contains the message you want to convey to your target audience. Rather appallingly, there are errors that B2B email marketers tend to commit or overlook in an email’s content. So if you’re gearing toward running your email marketing anytime now, halt at this red light first and do a double check just in case some of these red flags are present in your email content.

Typographical Errors

Seriously? Yes. Seriously. You don’t want to misspell words or misplaced punctuations! That is simply absurd. So better proofread before sending it to your B2B prospects or clients.

SHOUTY CAPS

Writing in all caps in social media signifies shouting and the same can be said in business email and subject lines. If you want to use caps for the purpose of stressing a word or words, you can always go for alternatives such as underlining or bolding it.

Over-the-Top Usage of Powerful Words and Modifiers

This is the act of trying to use seemingly powerful words like “free”, “guarantee” or “save” and modifiers such as “best” or “superb” in a rather repetitive and irrelevant manner throughout the email copy. It will sound too good to be true to any reasonable B2B prospect. For this type of recipients, it can only mean one thing: your email is going to be tossed in the spam section.

Passive Voice is Passive

Use active voice in writing your business email by front-loading your sentences. An active voice makes your writing more direct, confident and concise. It’s also easier to follow and understand. Take for example, instead of saying “Our targeted B2B lists are prepared by our data specialists.”, you can write “Our data specialists prepared the targeted B2B lists.”

Ambiguous Calls to Action (CTA)

CTA’s such as “Sign up now” or “Click here” are so beat up and vague. You want your CTAs to be more specific like “Download your free white paper” or “Register to get your free newsletter subscription”.

Take a good, long look at your email content before running your email marketing campaign. Make sure it’s free from typographical errors, shouty caps, excessive use of power words & modifiers, passive-voiced sentences and ambiguous calls to action. Good linguistic command can make a difference in your email marketing. It can convince prospects to act, clients to purchase and who knows what else? More B2B leads to trickle down that sales funnel!

 

6 Signs Your Email Marketing Service Provider Is Doing It Right

6 Signs Your Email Marketing Service Provider Is Doing It Right

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Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half of companies with a rating of 61%. Also, according to Hubspot, 59% of B2B marketers consider email as the most effective channel for generating revenue.

Given this, it is important to be critical when evaluating your email marketing service provider’s performance. Not just because you’d want to get your money’s worth, but also there’s so much riding on the success of your email campaigns.

  1. They can manage and clean your email list.
    A good email marketing service provider gives you the capability to segment and sent to your email list, especially to purchased ones. If they’re equipped to let you do this, your provider enables you to reach your target audience and present you with unlimited opportunities for converting your cold contacts to warm B2B leads. In addition, your email marketing service provider should also give you the tools for ridding your email list of bad data (e.g. inaccurate data, duplications, dead accounts and spam traps). Having them clean your data can help in getting a good sender reputation, which in turn, results to better email deliverability.
  1. They can protect your email data.
    A good email marketing service provider ensures the privacy and security of your email data (like being CAN-SPAM and CASL–compliant). Your provider should operate on a standards-based encryption and protection protocol to keep your emails secure from threats. These safeguards are vital in carrying out your campaigns. For instance, they keep your corporate domains and IPs from being blacklisted so that email deliverability remains unhindered throughout your campaign.
  1. They have excellent email automation capability.
    With a first-rate automation software or platform, a good email marketing service provider doesn’t just save you from the hassle of manually doing specific tasks in your email marketing workflow, but also addresses many aspects of email marketing that contributes to its success like branding consistency, customer engagement and retention, and even streamlining the sales funnel for lead nurturing.
  1. They can help you execute A/B testing.
    A good email marketing service provider makes it easier for you to do A/B split testing. A/B testing is a smart way to assess the effectiveness of certain variables found in your email content (CTA, subject lines, images, etc.) in optimizing opens or clicks. That’s why, A/B testing is an indispensable tool to use when determining what needs to be changed in your email content.
  1. They have reporting tools that provide real-time data and analytics.
    A good email marketing service provider has reporting tools that let you track the performance of your email campaigns. These tools extract and present real-time data and analytics such as the number of emails sent, notifications read, emails read, documents downloaded, documents viewed and email replies. These metrics help you gain insights on your customers’ preferences and ultimately, maintain the right kind of engagement with them.
  1. They have dedicated technical support.
    A good email marketing service provider offers a hassle-free, round-the-clock technical support. You don’t want to find yourself in a situation wherein you’re facing an infuriating email issue without prompt assistance from your service provider–or worse, simply being passed around from rep to rep before reaching the actual technical resource.

Now you know the six signs to look for in a good email marketing service provider! First, they can handle and clean your email list well. Second, they secure your email data. Third, they let you access cutting-edge email automation software. Fourth, they are committed to helping you do A/B testing. Fifth, they have reporting tools for real-time data and analytics and sixth, they have an established, ever-ready technical support. Settling for anything less is like going for a mediocre-level email marketing campaign right from the outset.

3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

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When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so.

  1. It lets you kick-start your email campaign right away.
    Inbound marketing has its share of boon and bane. Sure. It’s a potent marketing technique that you should have. However, you can’t deny the fact that it takes a considerable amount of time. Time is precious so why be solely dependent on a strategy that eats it up? Fortunately, getting hold of purchased contact lists eradicates this as it gives you the upper hand in your lead generation.
  1. It fills your sales funnel right there and then and expands your contact database overnight.
    When you depend on inbound approaches alone, Your marketing team isn’t the only one that will bear the brunt. It can become an obstacle for your business growth as numbers tank and sales become sluggish. If that’s not a nightmare scenario for you, I don’t know what is. But if push comes to shove and you opt to send emails using purchased contact lists, filling up that funnel is easily within your reach. In other words, with a bought contact list, you can expedite sales-ready leads for conversion.
    Aside from virtually letting you expand your database overnight, using purchased contact lists in your email marketing basically opens up new horizons for you and put you in front of boundless business opportunities. So whenever you need a push in your lead generation efforts, don’t hesitate to make a purchase!
  1. You can use it to convert cold contact into warm leads.
    Some of you might be thinking that emailing to purchased contact lists is a little risky since the contacts haven’t opted in. But of course! They haven’t opted. Yet! Using these contact lists in your B2B email marketing enables you to convert cold contacts to warm, consent-based leads. You can, therefore, make these leads part of your sales and marketing campaigns. After this, it’ll be all about employing lead nurturing strategies and conversion.

In the right hands, purchased contact lists are great tools for building and growing the sales pipeline. That’s why savvy marketers use bought email lists because: it frees up their time to focus on more important things; it lets them fill up their funnel with ready-to-contact prospects practically overnight; and finally, it allows them to nurture and convert the right kind of leads. So, go find a B2B contact list provider that gives you more bang for your buck. Look for a vendor that manually verifies each list record, so that your email campaigns get better deliverability, response, and conversions.

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

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If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having a product and/or service already does the work of getting that B2B prospects in front of you? Sorry for bursting your bubble but no. It was and will never be that simple.

Being a trailblazer in your field doesn’t guarantee an easy sell. In most cases, people will not just come up to you and say “I want to buy your product and/or service” or “I want us to do business”. You see, it takes prospects to make sales! You’re nowhere close to getting that business deal without B2B prospects. So time to raid that contact lists and begin calling!

Why do I need to call?

It’s a fact that you’re calling for yourself. Of course! You want a sale. Nevertheless, merely speaking up to people on the phone wouldn’t get you a sale. When you pick up the phone and dial a contact what you should aim is setting appointments! Why? Since you’re still in the prospecting phase of your campaign! At best, appointments equal prospects, and prospects can turn into sales.

How about sending emails instead?

It doesn’t really matter whether it’s over the phone or electronic mail as long as you’re able to set appointments with your target people. Appointments are the real deal since it puts you in the hot seat. It’s what brings you the “audience” you require in order to present your products and services. Just keep in mind that if you’re considering to exploit email as your prospecting tool, do not do email marketing in the manner that you’re doing cold calling.

As already said, forget about the sales you want if you wouldn’t even do prospecting. You should have an “audience” and it’s necessary to get your point across them. If they’re smitten, then you can now guide them through the sales cycle and if everything goes well, you’ll get sale as the end result.

So hit the phone and shoot your email. Start prospecting now if you want to get the best out of your sales leads database!

Sales Leads Qualifying Questions and Attributes

Sales Leads Qualifying Questions and Attributes

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Provided that a qualified lead generation in a B2B marketing-for-leads program is to flourish, marketing, sales and corporate management should part an integrated definition of qualified sales leads. This is because the marketing team will have a better shot in producing leads that will be significant to the sales representatives if every one of them concedes from the beginning on what a qualified sales lead is.

It’s imperative to check the qualified leads definition, in writing, with the mentioned bunch. This definition is diverse for each organization, so it’s an absolute to do some work to determine the description of qualified sales leads at your organization. Take for instance, determining a qualified sales lead include asking these general questions;

  • Does the prospect have a need or an application for your product or service?
  • What is the prospect’s role in the decision-making process?
  • What is the prospect’s timing for purchase or implementation?
  • What is the status of the prospect’s budget?
  • What is the size of the opportunity?

Though, additionally detailed criteria may be needed in other organizations. This begins with a company contact, who affirms to a business issue, either latently or openly, that could be tackled by a product and/or service you are offering.

Further to having a business issue that your products or services can resolve, very qualified sales leads should meet particular conditions:

  • They should have an organized project in play. This is evident if a team has already been selected to take care of the issue or, for a small business, if the inquirer’s boss requested that him or her to seek a solution or make a suggestion.
  • They already have or trust that they provide the cash to purchase a solution for the issue. Or, is in the course of forming a financial plan.
  • They intend to buy within a sensible span of time.
  • They have the ability to get you before the suitable, final decision maker(s) when the time is correct.

With marketing, sales and management, being on the same page about qualified sales leads, everybody can pull it together in targeting and maintaining the most potent leads. Therefore, increasing sales and revenue as the outcome.

For B2B Startups: What to Put in Your Lead Scoring Matrix

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for the most part, it is featured by the leads’ interest towards the business or their places in the purchasing cycle.

For B2B Startups: What to Put in Your Lead Scoring Matrix

Lead Scoring Matrix is a tool used to facilitate such ranking of B2B leads. It is composed of two categories, explicit and implicit.

1. Explicit – refers to the fundamental information about B2B prospects that determines how significant are they to your business’ target demographic. The following fields should be found in this category:

*Company Name

*Address

*Revenue

*Industry

*Job Title

*No. of Employees

*Products Purchased

*Competitors

*Relationship

*Lead Source

*Partners

*Timeframe

*Environment Technologies (CRM, ERP, etc.)

*Email Type (personal, professional)

2. Implicit – pertains to the behavioral information of your B2B prospects (i.e engagement activities they have done pertinent to your business) that determines how ready are they to begin a conversation with your sales. The following fields should be found in this category:

*Website traffic (Frequency, pages viewed, and the duration)

*Phone calls (No. of phone contacts with reps and length of conversations)

*Press release (No. of views, article type, and article sharing activity)

*Books/eBooks (Publications viewed, ordered or downloaded)

*Requests (White papers, infographics or product manuals viewed or downloaded)

*Subscriptions (Newsletters, updates, news or other progressing content)

*Video (Frequency, tag searches, and duration)

*Webinars (No. of webinars attended, duration of attendance and most recent event attended)

Lead scoring is an essential practice that can enhance your general sales efficiency. It guides other businesses, not just the B2B enterprise in recognizing potential clients, organize leads in view of their suitability and interest level and enables you to assess whether a prospect should be nurtured first or advance through the sales pipeline.

N.T.K about Data Purchasing: Don’t Expect for a perfect Data List (And Here’s Why)

I bet you’re wondering what’s N.T.K  and here what it means Need To Know, and I bet all of you have that same question going through your mind every time you’ll think about purchasing a Data List. “Will it be accurate or Will it be Perfect?” but as an Online Researcher, I could honestly say, “Don’t expect much on your requested list”

Email list or Phone list is essential when you’re into email marketing and telemarketing, without these lists, you’ll be the one searching for it and prepare the necessary adjustment. With that being said, you definitely think about data purchasing, but you also need to know that some of what you’ll ask will not have the same result as you wished and here’s why:

  • Industries in a certain place/country are limited
  • Not all company’s personnel give personal/private information

INDUSTRIES IN A CERTAIN PLACE/COUNTRY ARE LIMITED

Yes, you read that right. There are industries in a certain country that are limited to profile. If you’re lucky, you can get a hundred or more data records. So don’t expect too much of that industry in a certain place, just limit your request into a maximum of 550 records. But if you can ask them how much they can give you, then go for it. But still, don’t expect for it to be a perfect set of Data.

NOT ALL COMPANY’S PERSONNEL GIVE PERSONAL/PRIVATE INFORMATION

The thing about personal information such as Emails and Phone number both company and personal are sometimes hidden within the person itself. You don’t expect for it to be placed in plain sight, and if that’s the case, then profiling would be a piece of a cake kind of job wouldn’t it? But let’s go back to the topic, personal information must be directly asked by a caller that can profile correctly, and if you only ask for an online researcher to do a calling job, then don’t get mad if you receive it late, because that list must be perfect and it takes time.

Expecting a perfect list takes time and it takes a well-trained researcher to do it, but of course, you can’t possibly expect a list to be that perfect, and be reminded that some of those companies might not want to get an email or call from you or us.

Comprehensive Categorization of Content Marketing

Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but how these ideas can be used to create new, or in other critics, can be a new category with the used of categorization.

We totally understand of how to promote new and authentic topic, the problem is that, many of us are too afraid to show new ideas which might not be suited for our audience. In a broader sense, categorization theory will help us create and organize new ideas that may help us along the way.

Here are many categorization theories and techniques. In a broader historical view, however, three general approaches to categorization may be identified:

Classical categorization –this theory are introduced by Greek philosopher Plato. Application of this is narrowing one’s point of view about a living thing. It promotes topic such “Is your Lead Generation effective”, “how is your sales doing”, and “Can you promote media marketing”.

Conceptual clustering – this theory are introduced during the 1980s and it brings the notion of deriving from attempts to explain how knowledge is represented. In this approach, classes (clusters or entities) are generated by first formulating their conceptual descriptions and then classifying the entities according to the descriptions. It provides the learner for certain objects are referred to as supervised classification, supervised learning, or concept learning

Prototype theory – mainly founded by Rosch and Lakeoff during 1970s and it explains the idea of necessary and sufficient conditions is almost never met in categories of naturally occurring things. It has also been suggested that categorization based on prototypes is the basis for human development, and that this learning relies on learning about the world via embodiment.

The importance of categorization is for you to cycle the knowledge and use it to utmost advantage for effective content marketing.

Efficient Telemarketing Tips

The peak of the B2B telemarketing is to close a sale no matter what. Easy said than done and as far as it goes, most telemarketers are struggling to close a deal. Whenever you try to think about the clients that never had any interests in dealing business, telemarketers tend to be drowned in frustration mostly under the pressure of their boss. The running quota of everyday call figures seems far from the reality and the pressure seems unending.

So before your telemarketers decide to quit on the job, you must not give them any reasons to commit suicide on the job. Pretty harsh isn’t it? But how can you do this? Pretty simple configurations for telemarketing tips on work atmosphere will do and the rest is up to them. So, we have come up with four Es on our list, and tell me not if this would not work.

Establish leadership

Make a great example of yourself. Remember that being a leader shows a good example in working. Don’t just tell them you’re good but rather give those examples out of yourself. The reason for your success depends on them as well as it depends on you.

Encourage not pressure

Work sometimes and most of the time pressures us. But tell me not to give them reason to cringe their daily dose of work. Yes, your goal is much important but other than that is your asset is important as well. Give them air to breathe the small pressures and lead the way.

Enough Load to work on

Establish a good working load for them. Never underestimate an employee. The loads you are giving them are achievable if you make it so. Feed them some load that they can chew on, because giving them a ton of load work might choke them.

Expedite the incentives

Money reveals it all. Employee needs money. Business needs money. But business needs employee therefore business should give money to the employee. Don’t be a cheap skate because the money that runs the business is the reason is still running.

So thus you can go ahead and start experimenting. With this, we hope you can build up the ties between you and your telemarketing team. Once again, you are to take the step in leading your success to the fullest.

Data Cleansing Tips for Lead Optimization

Looking for a qualified lead is just like finding a needle on a pile of haystack. The chances of getting the right are one in a million. Looking at the point value will sometimes make it hazy to point out what is really important in the set of data. Lead generation firm are finding the best solution to reduce the noise of irrelevant data in their database. The company takes no consideration of information at all at any given time. Now, data miners are actually planning to reduce this data specification by cleansing the data noise.

Data cleansing is just like scrubbing off unnecessary data in your database. Doing so will optimize the chance of inquiring and jumping into incorrect information about your client. This is actually critical same critically as operating with a contaminated hands. Impurities may come harm your bodily system then what, you can go sick. In the sense of data scrubbing or cleansing, there is consideration that have to be taken out before you can go and dump a certain data. This process requires full attention from your data specialist and not only that it also takes some verification from a third-party before deleting those information.

  1. Data auditing– as I mention. It require third-party application in which it will check for anomalies and contradiction of your data along in your database.
  2. Workflow specification- after detecting those anomalies in your database. A set of code will be generated to remove these set of anomalies.
  3. Workflow execution– after specification, another set of command will let the user choose between deleting the anomaly or move it to another command that may best work for it.
  4. Post processing and controlling– while doing all the work and stuffs. This stage actually evaluate if all anomalies are bound corrected (another verification) and new cycle in the data-cleansing process where the data is audited again to allow the specification of an additional workflow to further cleanse the data by automatic processing.

Following the steps taken in data cleansing will sure do the task for improving your lead generation.