In stand-up comedy bars, comedians usually have this punch-line that can make audienceroaring in laughter in their seats. For this to happen, comedians need to think up of a witty and comical statement on the spot. They may or may not repeat their punch-line for the entire comedy session; it would be bad enough if they would repeat it on the next show since the audience will quickly grow weary of it and will no longer find it amusing. They might even find it annoying.
This might also go for marketing. How long should a subject line be used? Advertising may need the wits and light-heartedness of comedy.
Rather than punch-lines, the subject lines are much more like an argument. A good argument, to be more precise. Asking email experts to simply describe the “correct” subject line method. If in comedy bars it would be like watching the audience laugh, for email experts, it would be a prolonged discussion of lengthy, branding, personalization, capitalization, symbols, punctuation and, above all else, the words like “free”, “giveaways” or whatnot.
With the ongoing debate, should a marketer have faith in on their own perception to write a catchy and attractive subject line? Sadly, that method is not reliable. All of which is very annoying since the subject line is one of the key signals used by recipients to decide whether or not to take a closer look at an advertising email.
So now the question: how does a marketer pick the best subject line? The answer is then decided.
Comedy and Advertising
- Making the strong impression. There should be enough recipients in order to acquire the best and profound results. Speaking with the email expert for advice on test groups.
- Study the Metrics. The subject line is really important since that is the first thing that the customers will notice. The open rates should not be the only thing that should be given full attention. Remember that these lines are the ones that keep the ball rolling and keeps customers interested in the advertiser.
- Make it different! The difference between subject lines unambiguous so marketers can apply what they have learned to make their future subject lines more meaningful and appealing.