Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but how these ideas can be used to create new, or in other critics, can be a new category with the used of categorization.
We totally understand of how to promote new and authentic topic, the problem is that, many of us are too afraid to show new ideas which might not be suited for our audience. In a broader sense, categorization theory will help us create and organize new ideas that may help us along the way.
Here are many categorization theories and techniques. In a broader historical view, however, three general approaches to categorization may be identified:
Classical categorization –this theory are introduced by Greek philosopher Plato. Application of this is narrowing one’s point of view about a living thing. It promotes topic such “Is your Lead Generation effective”, “how is your sales doing”, and “Can you promote media marketing”.
Conceptual clustering – this theory are introduced during the 1980s and it brings the notion of deriving from attempts to explain how knowledge is represented. In this approach, classes (clusters or entities) are generated by first formulating their conceptual descriptions and then classifying the entities according to the descriptions. It provides the learner for certain objects are referred to as supervised classification, supervised learning, or concept learning
Prototype theory – mainly founded by Rosch and Lakeoff during 1970s and it explains the idea of necessary and sufficient conditions is almost never met in categories of naturally occurring things. It has also been suggested that categorization based on prototypes is the basis for human development, and that this learning relies on learning about the world via embodiment.
The importance of categorization is for you to cycle the knowledge and use it to utmost advantage for effective content marketing.