It is not enough to just build a contact database. It should also be cleaned, updated, and kept in good working condition. However, even those who know that do not know just how many different kinds of bugs are found inside a single contact database. You do not just clean out one kind while downplaying the existence of the others.
Your Contact Database Is Vulnerable In Different Ways
The different kinds of bugs range from old contacts that need updating to holes in the security that protects your contact database. Regardless of how many, if a single type is left unaddressed, it will be enough to damage your database and diminish its value.
If you do not want all the investment you put in your contact database to go to waste, always be ready to clean out the following:
- Old contacts – As previously mentioned, old contacts are one type of dangerous bug. They not only reduce the value of your contact database but they also obstruct (even halt) entire marketing campaigns. How do you expect to make B2B leads out of a business that is no longer there or now has someone else in charge? It may not be organic but your contact database is still perishable.
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- Damage control – Sometimes when the worse is already happening, you need a plan to save as much of your contact database as you can. If there are bugs to how the contact database physically and digitally recovers itself, it will definitely be the end of it.
- Lack of back-ups – Back-ups are so important to damage control that bugs that directly affect them deserve their own category. You see, even if a contact database is lost, back-ups are your final solution to getting it back online. Without them, you might as well rebuild your contact database from scratch.
- Security holes – One can argue that a business contact database demands more security than regular ones used in CRM. Why? Because the entries in your database are businesses just like you. They have their own data to protect. If you do not want to compromise your relationships with them then your contact database needs it security updated as much as its core data.
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Coincidentally, following this list in reverse will show you which one of these to prioritize in cleaning out. That does no mean they are not all important (which is why you should cover them all instead of focusing on one vulnerable area of your contact database). Doing so will be like setting up all fortifications on just one side of the castle while you are pretty much an open house on all the others.
Instead, you simply need a thorough cleaning strategy that has you distributing enough safeguards that is appropriate to how vulnerable your contact database is in one area. For example, you need to focus more heavily on security and back-ups because no new updates are good if it has been exploited or destroyed by hackers. Start cleaning out those bugs to day to keep your contact database working smoothly for B2B lead generation.