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Data Cleansing Tips for Lead Optimization

posted by Margaret Spencer on July 30, 2015

Looking for a qualified lead is just like finding a needle on a pile of haystack. The chances of getting the right are one in a million. Looking at the point value will sometimes make it hazy to point out what is really important in the set of data. Lead generation firm are finding the best solution to reduce the noise of irrelevant data in their database. The company takes no consideration of information at all at any given time. Now, data miners are actually planning to reduce this data specification by cleansing the data noise.

vacuum

Data cleansing is just like scrubbing off unnecessary data in your database. Doing so will optimize the chance of inquiring and jumping into incorrect information about your client. This is actually critical same critically as operating with a contaminated hands. Impurities may come harm your bodily system then what, you can go sick. In the sense of data scrubbing or cleansing, there is consideration that have to be taken out before you can go and dump a certain data. This process requires full attention from your data specialist and not only that it also takes some verification from a third-party before deleting those information.

  1. Data auditing– as I mention. It require third-party application in which it will check for anomalies and contradiction of your data along in your database.
  2. Workflow specification- after detecting those anomalies in your database. A set of code will be generated to remove these set of anomalies.
  3. Workflow execution– after specification, another set of command will let the user choose between deleting the anomaly or move it to another command that may best work for it.
  4. Post processing and controlling– while doing all the work and stuffs. This stage actually evaluate if all anomalies are bound corrected (another verification) and new cycle in the data-cleansing process where the data is audited again to allow the specification of an additional workflow to further cleanse the data by automatic processing.

Following the steps taken in data cleansing will sure do the task for improving your lead generation.

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