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Email Cleanliness is Next to Success

posted by Margaret Spencer on January 31, 2014

Health is connected to personal hygiene. People who know how to clean themselves are healthy people and do not get sick too easily and when people do not get sick easily, they function more efficiently in their personal life and work. When people are clean, they are more presentable to other people, making them more pleasing to the eye and actually have higher chances of being gauged by other people, people who could make a difference in their life.

The same can also be said for online marketers. Marketers need to have healthy practice of database hygiene. They need to clean out their databases once in a while in order to make more spaces available and remove those inactive and dead emails.

Be clean about it

  • Clean the Registrations. Whether it is bounced, inboxed or routed to the junk folder, the single most important and influential trait is deliverability. The most critical metrics influencing reputation are hygiene based. Wisely handling and segmenting the list before email deployments provides chances of less deliverability issues that the marketer needs to worry about.
  • Preemptive. People who are responsible with their list management sometimes have no idea of the contents of their database or even how to keep it clean. It is crucial to be more preemptive in competition with simply being responsive. It should be kept in mind that there are senders do not give much thought to pay heed or attention to their previous failures after a campaign has been completed to understand where a problem might be or how to develop their measurements. The times may have become too many when marketers will actually think that they need to rely on their mailing systems in order to remove rebounding emails or complaints without further interference or in opposition to.
  • Monitor Inactivity. Marketers have to know which emails have become inactive and unresponsive. There is an option of sending mails in order to re-engage customers into the marketer’s fold. However, if the customer has still remained unresponsive, it is better to remove them from the database. The removal of inactive customers maximizes space and marketers would no longer have to be bothered by sending and wasting mails with these inert addresses.
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