The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see.
But let me reassure you that Email Marketing isn’t dead, if and only if email marketers can get out of the mess they started.
Yes, usually, the mess starts with the one who first send the email, and that’s the email marketer. But of course, you can’t redeem yourself with just a snap of your finger, you don’t need to send another unique emails to the same recipient and you don’t need to panic just because your open rate is low.
What you can do is simply focus on what’s making your emails a bust and if you can figure out what went wrong then that’s the only time you should take action. And here are some mistakes and solution I could give you.
POORLY WRITTEN EMAIL TEMPLATES AND SUBJECT LINE
SUBJECT LINE ARE MUCH IMPORTANT THAN THE CONTENT!
As we all know, the subject line can make your open rate grow, and what’s more, can attract prospects. But if your subject line isn’t that catchy then you can expect a low open rate. 33% of email recipients open their emails based on subject lines alone.
If you think or analyze your email, some of the subject lines are catchy and well written. Why not make your own subject line and test it out? Maybe then you can really tell whether it’s the subject line or content that’s killing Email marketing.
WELL-WRITTEN EMAILS CAN REVIVE EMAIL MARKETING AGAIN!
As much as we want to, we can’t just send out emails to prospects without knowing what to write. Some emails I’ve received have poorly written email content, the content is wrong and the grammar (don’t let me say it)
What makes a good Email Send out is composing Content that can catch prospects eyes and mind, your prospect should think after reading your email “Should I reply? It’s a good offer” or “I really do need this, but…”
There are many ways on how to kill Email Marketing and this is just one of them.