Email marketing is not new in B2B marketing. Email marketing might be a thing in the past but business these days are not using this simple yet effective strategy in prospecting. Email marketing that we know is just a regular text with recipient and sender and that is all. Without thinking through the possibility of email. We may not be using it properly and effectively. Remember that email is also dynamic and it takes a lot of forms. Knowing that, we would be easily doing what it takes for our email campaign towards our lead and prospects.
One thing to consider is on how to program your own email. Programing email may seem it’s going to be modified through various ways yet this is just a step forward. Email may come in three different forms, and that follows as:
- Interactive and responsive
- User-friendly layouts
Interactive and responsive email may come in example as newsletter. It will look like a small website that is linked to your site and it contains similar image as to your site. It has all the CTA and contact information so for the convenience of your recipient. It will brand your company name yet it will look into the need of your audience.
Not all of your audience or recipient will be interested immediately in your email, yet you must still capture their attention in order for them to forward it to someone else. Put some demo videos and gif if you can and program it in the way that audience would see it as an advertisement type. Americans appeal to advertising is much higher than those in marketing type approach.
Lastly is make it mobile friendly, browser enabled and cookies enabled. This is to capture all three variance of your prospects information. You will know if they are into mobile or desktop browser and get their email address in just one click. Isn’t that easy?
Email marketing is not yet dead. It is just changing. B2B marketers and lead generation service must know this.