Evade The Deception

Spam traps are so sneaky. They sneak up to marketers when they least expect it. Avoiding the deception is the best defense a marketer can use against it.

The bulk of the spam traps and honeypots in use today are dormant email accounts and closed domains. The reviews coming from Internet Service Providers regarding list of members each year correspondingly immobilize accounts that have been inactive for a long period of time. The ISPs clear out these mail slot and let the accounts sit disabled for a few years, during which time legitimate marketers should notice the hard bounces and remove them from their lists. The ISPs then restart these email statements in an effort to apprehend spammers. The ISPs recognize that anybody referring to these freshly rebooted addresses either procured an old list, castoff software to tug email addresses from websites (this is also known as scraping) or has not been carrying out elementary email sanitization functions.

There are a number of spam tracking services expended in websites in order to apprehend spammers. These companies generate email accounts by the hundreds and station them on idle websites, pages concealed in the interior of websites. When spammers probe around the internet for email addresses, they discover these web pages and files, and download the addresses as supplies used to build their own lists. Spam trackers recognize that any mail directed to these email addresses are from “scraped” or picked up as non-opt list.

And thus this is the creation of “spam-trap”.

Evading the Traps

  • Clean the files. Files should be cleaned on a quarterly basis. This is to remove dormant email addresses, which also includes suspicious and malicious ones, and closed domains, and even plausible spam traps.
  • Regular basis. Opt-out files should be updated on a regular basis. Being updated poses an advantage and marketers are not deceived by spams and malicious emails.
  • Honor the subscribers’ wishes. Knowing what the customer wants will give marketers a hint of pattern in their purchasing habits.
  • Getting rid of hard bounces. There is no need to be troubled with such things. Minding these things would be a waste of time and effort.