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Gravity Pulls: No More Bouncing Emails

posted by Margaret Spencer on November 4, 2013

When emails bounce back, this truly bodes unwell for the advertisers. Bouncing emails may result in a dizzying array of negative feedbacks; this can also include the decline of response rates, lost revenues, and wasted marketing resources and, the worse, being blacklisted. Most email advertisers keep a close watch on their production rate. Even though there is an exceptional delivery rate there can be serious data eminent matters lurking underneath the surface of the email database may simply await to strike at any moment.

The Legitimate Quality

  • Traps for Spams. These tools are deliverable yet do not be fooled: they are highly damaging. These traps for spams can abuse on even a scrupulous mailer’s program. The trap for spams is an address that has been identified by an anti-spam organization as one that “only” spammers would message. Deployment of a message to one of the addresses can result in immediate and often prolonged blacklisting which can make a trouble for email marketers. At the same time when fighting spam, having these traps set for them is worthy, yet at the same time it can act two-facedly for these things inadvertently target hardworking mailers. The reason behind this is that these traps for spam addresses are generated. Many of these traps are in fact outdated and inactive addresses that have been identified as “dead” by Internet Service Providers. Therefore, any mailer with a great fraction of deskbound email addresses on their list can be at a high risk for these traps for spams.
  • Fake Addresses. Messaging individual on the black list or those who have previous accounts of recording excessive labels as spam can result in blocking issues. Similarly role accounts can characteristically result in high junk mail protests as numerous recipients wind up receiving communications that they never individually registered for. Last but not least, malicious addresses might be entered in by a disgruntled customer or unscrupulous competitor. The last thing an advertiser would want is that their emails are sent to be being abused at certain departments by Internet Service Providers.

Data quality and maximizing email marketing revenues, avoiding bounces is only half the fight advertisers need to put up with. Ironically, deliverable email addresses are the ones to watch out for.

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