What is email marketing? Email marketing involve sending emails like product advertisements, business requests, sales solicitations or donations to potential or current customers.
As a starter in email marketing, sending emails to everyone you just know through LinkedIn, Facebook or Twitter might feel off to you. However, know that you are not the only business doing this kind of marketing thing. As an email marketer, you should not be afraid of sending out emails to people whether you know them or not. Email marketers send emails to a wide demographic range of people regarding what they are selling, advertising or promoting. Correspondingly, it is inevitable to get no response from your prospects when you send them an email. Some marketers may think that this is okay, but wouldn’t it be nice to receive a positive response about the email you sent to a potential customer?
So how will you raise the chances of your emails getting a response from your potential customer? Easy. Avoid being considered as a bad email marketer. Here are reminders you need to keep in mind to achieve that.
- Avoid sending irrelevant emails to your prospects.
- Avoid sending out two or more emails to the same prospect every day.
- Avoid sending out the wrong email to wrong prospects.
- Avoid sending out emails during time off or clock off.
- Avoid sending emails to uninterested prospects.
Applying these simple reminders when conducting an email marketing can help you raise the chances of having a response and not be considered as one of the typically bothersome email marketer. It is always important to know if you are becoming a nuisance. Be aware of what you are doing and be sensitive about how the recipient may feel. Sensitivity to your prospects’ or current customers’ needs is a critical value not just in email marketing but in the business as a whole.