Imagine the data you have on your database is like a single spirit. Locating a particular data in a pool of a million data is more likely summoning a spirit in the afterlife. Although database automation has been tragically popular in the past decades, company still hires database specialist to navigate their way through this sea of data.
Speaking of which, the data has to be so specific in description. Company may have to consider hiring a Data Shaman along the way. Data Shaman as the word describes, the one who manage, navigate and most specially has the instinct to locate a particular data among data.
For a B2B marketing company which is dependent on a very specific series of data (mandated by the clients) must or need to hire a data shaman. One would normally ask why so, because although database specialists are present, they don’t or at least so do not make any consideration about the situation, documentation and nature of the data. They are like search engine that only find the data but not the importance of having that data.
Data Shaman on the other hand is an exception. They make use of metadata, documentation and nature of the data. They would look at the situation of the business in a very specific way and once done, they would usually use their instinct to decide whether that data is good or not.
Examples are prospects A, B, C, and D, are candidates in buying a service during Wednesday however since the data shaman will look into the history if A, B, C, and D are constantly buying a product during in a month row. That decision will help business owners to have a promotion during Wednesday only or Wednesday in a full month.
In this line, having a data shaman is ideally essential in decision-making. So for B2B marketing operators actually out in starting your organic database, data shaman will then second on your list.