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What Hot B2B Leads and Beauty Queens Have in Common

posted by Margaret Spencer on February 2, 2017

What Hot B2B Leads and Beauty Queens Have in Common

With all this hype going on for the recently concluded Miss Universe 2017, I can’t just bring myself to not write about this special event and its great, beautiful women who vied for the crown. We all know that behind those flashing lights, long, beautiful gowns, and sparkling jewels are women who hadn’t necessarily have everything handed over to them. They have toughly work their way to get to where they are now and became the cream of the crop. Just like B2B leads, who have undergone rigorous process to become hot and be the best fit to whoever needs them.

They are filtered.

Before gracing the MU stage, each woman has first graced their country’s stage. Braving the odds and outdoing other, equally hopeful, contestants to be the one to get chosen as the perfect woman to represent their country. Arguably so, attitude, brain, beauty, and body are the combo needed to be that perfect woman, to be that ‘Beauty Queen material. Similarly, those hot B2B leads were once among the millions of contacts to be explored. Not until they were pulled out and sorted out based on specifications (industry, title, revenue, etc.). These extracted contacts became prospects for other business seeking for progress opportunities through collaboration.

They are nurtured.

MU is no joke. It’s a world title and therefore can have anyone’s nerves worked up. So preparation is a default. You can even say that immense is the dedication of some of these women that pageantry has been their life. They were nurtured by undergoing trainings, acquiring necessary skills and gaining experiences in the pursuit of personal and professional growth. Likewise, B2B leads are nurtured in order for them to be kept engage and ultimately, increase their viability for conversion. Sending them targeted content, using multi-touch multi-channel to connect with them, timely follow-ups and lead scoring are some of the great strategies that nurture them to move in from cold to warm to sizzling hot.

They are ready.

Joining a prestigious contest such as MU is not just for show. These gorgeous ladies know that it comes with the responsibility of being ready to act, to inspire, to empower. That’s even more for the woman who won the title (Yes. I’m looking at you Ms. France! :D). Correspondingly, hot B2B leads are ready too. They are ready to be converted and get down to business.

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