Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

Lead nurturing through marketing automation and can help in improving ROI. Unconvinced? These stats will speak for you!

Lead Nurturing

  • Lead nurturing emails generate an 8% CTR compared to general emails which generate just 3%. (HubSpot)
  • Lead nurturing emails get 4-10 more response rate compared to single email blasts. (Demand Gen)
  • Email nurtured leads make 47% larger purchases than non-nurtured leads. (Annuitas)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities as opposed to non-nurtured leads. (Demand Gen)
  • Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. (Forrester)
  • 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (Iconsive)
  • More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause. (PureB2B)

Marketing Automation

  • Marketing technology represents 33% of the average marketing budget. (Gartner)
  • 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software. (Gartner)
  • Marketing technology spend is now higher than advertising spend for companies. (Gartner)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas)
  • 79% of the top performing companies have been using marketing automation for more than 2 years. (Gleanster)
  • 63% of companies using marketing automation outsource all or part of it. (Ascend2)
  • 55% of B2B companies use marketing automation. (Emailmonday)
  • B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 63% of companies that are growing faster than their competitors use marketing automation. (Iconsive)
  • 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. (Iconsive)
  • The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). (Ascend2)
  • 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy. (Pepper Global)