Just as old the telemarketing ways, the email marketing can often be an indication that your marketing tactic is old. But that does not mean it’s already obsolete. It is just old. But that is alright. We all know that email marketing has always been in the umbrella of digital marketing since it’s started in 1990s. Email marketing may be old but trending ways to improve and leverage the way we email has just begun. Looking at the bigger picture, email marketing is like cold-calling yet simple enough to make it engaging.
On how do we start the email before can be used only as an internal emailing or within the company email. But emailing prospect will be a lot different. So here are some little known ways to leverage your email marketing.
- Axe the HEADLINE or HEADING
Axing the headline will leverage because it will make the content scream for its name. Opening is good too when it comes to relevancy of the content. The headline can also be optimized in SEO which means that failure in making your HEADLINE is failure as well in email.
- Give information or brochure type content
Promotions are in if it offers a discount, but you don’t want to offer a discount in B2B marketing. Though you can always make it engaging by informing your audience through brochure, infographic type content. It will also make it sound like it’s obvious you are marketing.
- Make it factual
Facts are important, but don’t forget about the purpose of email marketing.
- Sound Like an Expert
Sound like David Conner of Marketing Inc. or refer to credible marketing propaganda.
- Highlight the Gap
Highlight the need of your prospect in B2B marketing like they badly need a customer for their business or they need a business partners to increase revenue.
- Establish Credentials
Whatever you say, be sure it’s not a scam. Establish a good credits towards your prospects.
- Tag your Brand
Last but not the least is to tag your company name but don’t make it sound your company is the main topic. No. make it sound your company is what you write about.
Email marketing is still in only if someone knows how to manage it well.