Not creating a website when you’re in the field of business is perhaps one of the biggest mistakes you can make. How else will you let people know that you and your product/service exist if they can’t even find you on the world wide web? You might think that’s already the worst. But there’s something even worse; creating one with over 90% bounce rate (Oooh! The horrors of it). Not a single soul of true blooded marketers would ever want to accept or see such a disgrace in their analytics (Because seriously, what’s the point of creating one when it wouldn’t even serve its purpose of generating relevant traffic, engagements, and sales leads?). So if you find your business website in this tight spot, you might check out on this possible culprits.
Every Netizens Rage: SLOW LOADING TIME!!!
One of the top reasons why people leave websites. According to the well-known web usability consultant Jakob Nielsen, in his book Usability Engineering (1993),
“There are 3 main time limits (which are determined by human perceptual abilities) to keep in mind when optimizing web and application performance.
• 0.1 second is about the limit for having the user feel that the system is reacting instantaneously, meaning that no special feedback is necessary except to display the result.
• 1.0 second is about the limit for the user’s flow of thought to stay uninterrupted, even though the user will notice the delay. Normally, no special feedback is necessary during delays of more than 0.1 but less than 1.0 second, but the user does lose the feeling of operating directly on the data.
• 10 seconds is about the limit for keeping the user’s attention focused on the dialogue. For longer delays, users will want to perform other tasks while waiting for the computer to finish, so they should be given feedback indicating when the computer expects to be done. Feedback during the delay is especially important if the response time is likely to be highly variable since users will then not know what to expect.”
In simple words, people are particular about being in control. They want to be in charge as much as possible of what to do when using your website. Fast response and results give off that feeling. This is contrary when your website is slow to load. It feels like the system is the one rendering the response and results. So if the latter is your website’s case, you can’t expect many people hanging around.
There is also a report presented by Kissmetrics that says “47% of consumers expect a web page to load in 2 seconds or less”, “40% of people abandon a website that takes more than 3 seconds to load” and “A 1 second delay in page response can result in a 7% reduction in conversions”. Furthermore, Google also expressed using website loading time as one of the factors in web search ranking. This is because faster loading time can lead to pleased users. Bottom line? Don’t make people wait. Among those website visitors are potential (so not into waiting) clients and you’ll have them looking over your competitors’ if you wouldn’t do anything about your slow loading time.