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What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

Impertinent Auto Plays

You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music auto-played from a cheesy ad found on the website. And as if that wasn’t embarrassing enough, you had to spat some coffee you’re sipping (because well, who wouldn’t have that mini heart attack when you’re suddenly confronted with a mumbo jumbo of an audio). The moral lesson is, configure your site to not auto-play any video or audio. It should be the visitor’s call whether they want to do so or not. It simply is rude. You have to consider that they might not be in a place or situation where it is comfortable to play anything and that any noise is disruptive or inappropriate.

Giving Grammar Nazis a Heart Attack

Don’t you just find typos and grammatical errors cringeworthy? I mean, it’s the basic of all basic. A flawless grammar should be a default in all websites. If you’re a business website that aims for a “wow factor” in your content in order to engage and convert visitors, you must have a professional opinion to look over at it. Typos and grammatical errors can do damage more than you know because it can send the wrong message to both the general and your target audience, reducing your credibility.

It’s 2017, Why U No Mobile Optimized Bruh?

Not optimizing your site for a mobile version is so like living in the stone age. According to Mary Meeker’s Internet Trends, 73% of all the people on earth (and that’s 5.2 billion!) are mobile phone users. 40% of those, over 2 billion, own smartphones (and still increasing). So it didn’t and will not come as a surprise that a considerable stat of the web traffic is currently coming from mobile devices. Even Google updated its major mobile algorithm! Websites that aren’t optimized for mobile, are bound to lose organic search rankings and suffer from extremely high bounce rates. Your business website is likely to face this dead end if you won’t step it up.

 

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