Truly, Madly, Deeply, Outdated and Boring Content
Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last posted articles or blogs which are achingly dated 2 or 3 years ago, they (that goes for me too) certainly wouldn’t hang around. Another thing is, some business websites put too much emphasis on lacing their content (like in their blogs) with keywords for SEO that it gets monotonous over time and ends up holding no value to end-users. You can always breathe some fresh air in your content by writing articles or blogs that aren’t necessarily about the services or products you offer. You can include content like tips and tricks, statistics and researches in your target industries and then add a twist to it by turning it into infographics, explainer videos, etc.
Making Them a Psychic. Go Figure!
Apparently, NOT all your website visitors knows what you do and what you can do for them (and would spend time finding it out). A clear value proposition should be displayed upfront your website. Keep it simple and straightforward and they’ll likely search around for more details. It would also be preferable to put more emphasis on product/services benefits than its features. People (especially prospects who are scouting services to hire or products to buy) cares about what’s in it for them.
As a business in this digital world, your website is your reputation online. So keeping it on point is a must. If you couldn’t be bothered by these factors, then what does that say in terms of your product or services? Of your business in general?