Marketing Budget and Spending Stats in 2016 to Guide You this 2017

Read these pulse on marketing budget and spending and gear up on designing your own game plan for your marketing expenditures this year.

  • 28% of marketers say securing enough budget is their top marketing challenge. (HubSpot)
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot) s
  • 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot)
  • Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (The CMO Survey)
  • Digital marketing spend is forecasted to account for 35% of total budgets in 2016. (Business2Community)
  • CMOs plan to increase their overall digital marketing spending by 14.7% over the next year and to raise social media’s share of total marketing spending to 13.5% in the next twelve months (from 9.9% currently), and 22.4% five years from now. (MediaPost)
  • The top four channels for increases in digital marketing spend last year were email marketing (61% of marketers increasing spending on this channel), social media (49%), mobile marketing (40%), and SEO/PPC (38%). (Relevate)
  • A majority of B2B marketers plan on investing more money in programmatic advertising this year. Nearly two-thirds (65%) are set to spend more money on programmatic advertising in 2016, with 78% of B2B marketers devoting up to 50% of their digital ad budgets on programmatic this year. (MediaPost)
  • After SEM, which is at 47% of total digital marketing spend, online display advertising (banner ads, re-marketing, and re-targeting) is expected to nab the second biggest share of digital spend at about 34% of total online spending, and about 10% of the total marketing budget. (Business2Community)
  • Marketers believe their biggest barrier to lead generation success lies in a lack of staff, budgeting and time. (B2B Marketing Community)