Maximizing the use of your leads database for marketing purposes is something you really want to do. Why else did you buy such a database in the first place? A lot of businesses, as of late, are relying upon the use of leads and lists in order to increase their profits. As such, it’s not unheard of that a company would invest a lot into purchasing a high-quality list or B2B leads.
When you make use of leads databases and business contact lists, then of course you want to be getting your money’s worth. After all, you did make an investment, and you want that investment to pay-off. So begs the question: what are some ways in which you can maximize the use of your leads database? Well, in truth, there are multiple ways for you to do that, but it also depends on what type of company you’re running, as well as what types of products and services you are selling. To help answer the given question, here are some points to go over:
Use your leads database for a direct mailing campaign.
Having a leads database puts you at an advantage. And that advantage is that you have a multitude of business contacts to get in touch with and market your product/service to. However, the thing is that not everyone understands and knows the most effective way to market their brand. As such, having such a database may not yield the best results possible. One way to market your products and services would be through direct mail marketing. Although it is known to be costly and as quick as with email, direct mail is still generating sales and revenue for plenty of businesses that employ it. We’ve got an infographic on the statistics of direct mail for 2012. You can find it here.
Use your leads database for an email marketing campaign.
Unlike direct mail, email marketing is quick and inexpensive. In a way, it would be the most efficient choice to make. However, almost everybody is into email marketing nowadays. And with plenty of spam filters in place, it’s quite difficult to make it into the inboxes of your target prospects. Aside from that, you can’t be sure that your click-through rates will be good and if your recipients will actually read your marketing offers. Nonetheless, email marketing is a quick way to mass-send your marketing offers to recipients in your business mailing list, or in your entire database. And just like direct mail, it generates much revenue and sales for companies they employ it and know how to do it.
Use your leads database for a telemarketing campaign.
You’ve probably already heard about telemarketing. When used wisely, and alongside a good calling list, then you can generate amazing results. It can even be used in tandem with an email and direct mailing campaign. Usually, businesses use telemarketing as a lead generator and then use direct and/or email marketing to follow-up with their generated list. If you have a leads database, then you can create a calling list for telemarketing usage and get in touch with potential customers and clients within your target market.
These are some ways in which you can maximize the usage of your leads database. Do you think that these three marketing strategies work well when you have a good database or list?