The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for B2B marketing. Since it is a B2B enterprise app, a variety of professional-grade characteristics (not to mention the customization of the apps for devices per geographic regions) are needed in order for it to be effective. It also needs to be maintained to ensure success.
1. Interactiveness is Mediocre
Draw in with the end client on a tangible level and establish a responsive relationship. Remember that your client is the one to pick which parts of the application to navigate and in what order.
2. Mobile and Internet Connection Exclusive
Make a standalone application that will work for PCs and as a program application running on the web not just for smartphones and tablets. In addition to this, secure the usability of your application regardless of Internet connection as there is instances where access to the Internet is restricted or plainly not accessible.
3. Lagging Update Distribution
Immediately circulate any changes you have made in your application so that all your clients have quick access to its recent version the instance they connect with the web.
4. No Analytics on User Engagement
Don’t just monitor how many people have downloaded your application. You should also look over on how your app is being used like how engaged your clients are with each section of the application, where your clients are globally and what devices they are using to access the application.
Using B2B mobile apps have already proven that it can boost marketing productivity. However, to achieve this, you have to keep it in mind that you can only truly leverage an application if you put up on a mindset that there is more to it than just building one.