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Nope, not Necromancy

posted by Margaret Spencer on November 18, 2013

The definition of Necromancy is that it reanimates the dead. However, it does not necessarily give it life. It differs greatly to Resurrection. In online marketing, dead email lists are clearly no use to advertisers. Reanimating these dead email lists is simply not enough; there is a need for Resurrection.

The Latest Occupation—Gives a Thrill

 Email marketing managers have a role in which to drive email revenues and increase the number of email subscribers. This is not much of a bother to new employees on the job of such a role especially when their predecessor has left them the remnants of their own escapades in online marketing. Finding an Excel file that contains old contacts would not be so bad, would it? Certain precautions should be made least bother the dead emails and cause trouble in the current email marketing campaign.

Haste Makes Waste

“Unearthed” email lists can be quite serious. If the file was built or acquired some time ago, say four years or so, and never messaged, the chances of those recipients in the list of not replying are high. A session of good cleaning of the list will flag down known bad and problematic email addresses. That does not mean the owners of these “good” email addresses still fancy to obtain email communications. Getting many complaints will affect the overall email deliverability and will land the advertiser in hot water.

 Rechristening a Corporate

Unused customer files that are quite old are risky. The risk increases especially if these customers subscribed to email communications when the company was recognized by a different name previously. Apart from the issues with lapsed customers and complaints, the chances of traps made for spams on old lists are great which a great nightmare for online marketers. It is always important to get the list cleaned out and clean out any inactive email addresses and segments the list by how recent the buyer had been active. The corporate name may change and so there is a need for considerable marketing resourced and attention in order to ensure the transition is smooth and comprehended by the customers.

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