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B2B Marketing: Memes, Everyone? (Part 2)

posted by Margaret Spencer on November 30, 2016

Examples of Memes

Photo Memes

Pictures of different people imitating a trendy/familiar position or action. In the sample images below, you can see people doing poses such as planking, owling, Hadoukening (base from the manga and anime Dragon Ball), Vadering (base from a book and movie series character, Darth Vader), Pottering (base from a book and movie series character, Harry Potter) and Mary Poppins-ing (base from the movie and book series character, Mary Poppins).

B2B Marketing: Memes, Everyone? (Part 2)

Video Memes

Imitating a mainstream footage or extracting a part of it and then altering or putting a twist on it (e.g. dubbing it or changing the subtitles). Video memes are typically manifested  through  mini-animations or video clips such as gif. The sample gif below is a scene from Disney’s, Mulan.

B2B Marketing: Memes, Everyone? (Part 2)

Image or Macro Memes

If photo memes involve different people doing a trendy/familiar position or action, image or macro memes are familiar images (photo or cartoon) with different captions. The sample images below are of some of the most popular image memes used in the Interner (Top left and right: Condescending Wonka and One Does Not Simply, Middle left and right: Grumpy Cat and Futurama Fry, Bottom left and right: Most Interesting Man in the World and Philosoraptor).

B2B Marketing: Memes, Everyone? (Part 2)

Word Memes

Good examples of a word meme are Twitter and Instagram hashtags. A hashtag is a word or phrase written after a pound sign (#). If a lot of people use this hashtag, it can be ranked as “trending” in the social media platform it is posted. People can add their own twist on existing ones and can make their own wherever and whenever. Below are examples of hashtags with “business” as the theme.

B2B Marketing: Memes, Everyone? (Part 2)

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B2B Marketing: Memes, Everyone? (Part 1)

posted by Margaret Spencer on November 29, 2016

What is a Meme? The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  2)

posted by Margaret Spencer on November 21, 2016

Fake Business Websites Scammers create a fake business website where they offer popular products or services at great discounts or at unbelievably low prices. If you happen to come across such a website and get too excited with the offers, indiscriminately putting in your personal information like credit card details without checking if it’s a […]

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Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  1)

posted by Margaret Spencer on November 17, 2016

You just have to love Black Friday and Cyber Monday. With fantastic deals at low prices being offered, a good haul is in your hand’s reach. However, you’re not the only one feeling the love. Scammers are all hyped too. These two biggest shopping days of the year are one of their playgrounds, and you […]

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Protect Yourself from Phishing Emails this Black Friday and Cyber Monday

posted by Margaret Spencer on November 16, 2016

Black Friday and Cyber Monday, the two biggest shopping days of the year, is just around the corner and people are gearing up to snag great deals. Unfortunately, cyber criminals are gearing up too. They got tricks up their sleeves to maliciously exploit oblivious consumers. A strategy that is sure to be used in these […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

The Regular Guy or Gal Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 5)

posted by Margaret Spencer on November 11, 2016

The Lover A soul archetype and has a “social” cardinal orientation. Also known as the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, companion, matchmaker, hedonist and romantic. Its mantra says “You’re the only one.” The lover is a figure that is passionate, sensual, intimate, romantic, warm, committed, idealistic and appreciative. They yearn for intimacy and […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

The Hero With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

The Caregiver Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

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