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For B2B Startups: What to Put in Your Lead Scoring Matrix

posted by Margaret Spencer on October 31, 2016

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for the most part, it is featured by the leads’ interest towards the business or their places in the purchasing cycle.

For B2B Startups: What to Put in Your Lead Scoring Matrix

Lead Scoring Matrix is a tool used to facilitate such ranking of B2B leads. It is composed of two categories, explicit and implicit.

1. Explicit – refers to the fundamental information about B2B prospects that determines how significant are they to your business’ target demographic. The following fields should be found in this category:

*Company Name

*Address

*Revenue

*Industry

*Job Title

*No. of Employees

*Products Purchased

*Competitors

*Relationship

*Lead Source

*Partners

*Timeframe

*Environment Technologies (CRM, ERP, etc.)

*Email Type (personal, professional)

2. Implicit – pertains to the behavioral information of your B2B prospects (i.e engagement activities they have done pertinent to your business) that determines how ready are they to begin a conversation with your sales. The following fields should be found in this category:

*Website traffic (Frequency, pages viewed, and the duration)

*Phone calls (No. of phone contacts with reps and length of conversations)

*Press release (No. of views, article type, and article sharing activity)

*Books/eBooks (Publications viewed, ordered or downloaded)

*Requests (White papers, infographics or product manuals viewed or downloaded)

*Subscriptions (Newsletters, updates, news or other progressing content)

*Video (Frequency, tag searches, and duration)

*Webinars (No. of webinars attended, duration of attendance and most recent event attended)

Lead scoring is an essential practice that can enhance your general sales efficiency. It guides other businesses, not just the B2B enterprise in recognizing potential clients, organize leads in view of their suitability and interest level and enables you to assess whether a prospect should be nurtured first or advance through the sales pipeline.

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Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing tips with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


12 B2B Appointment Setting Reminders (Part 3)

posted by Margaret Spencer on October 22, 2016

Don’t Be Passive-Aggressive in Asking for a Meeting The simplest yet often forgotten technique in appointment setting; after your pitch, don’t ask your prospects if they’d like an appointment with your sales. Proceed to giving out politely the date and time your sales representative can talk to the prospect and ask whether they’re free on […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 2)

posted by Margaret Spencer on October 21, 2016

Always Ask if It’s a Good Time to Talk If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 1)

posted by Margaret Spencer on October 21, 2016

Effective B2B appointment setting means generation of qualified leads and scheduled sales opportunities for the sales team. If things get smooth with the prospects and sales representatives, it can certainly turn into conversion. But obviously, we need to go back from where we started. Such benefits are out of reach if you can’t effectively set […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


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