At some point in our B2B marketing career, we began to wonder whether we should only focus on Leads that meet our qualifications. Some will think that “Hot Leads are Better rather than Cold Leads, We won’t have to convince Hot Leads. So Why, bother?” Well, at least, some of you have already grasped the idea of Hot and Cold Leads, but the truth is, we are always going to convince them to buy our product or service, whether it’s Hot or Cold leads.
The idea of marketing is to negotiate what you can provide in order to get something in return. Back in the days, we barter, yes, you read that right. Barter is defined as “Exchange (goods or service) for other goods or services without using money” but let’s not dwell in bartering and focus on Hot leads Cold Leads