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Do You Want to Be a Thought Leader? Here’s how! (Part 1)

posted by Margaret Spencer on October 3, 2016

Do You Want to Be a Thought Leader? Here’s how! (Part 1)

Thought leadership is the state of being identified by an audience or readers as a source of useful information about a particular field or industry. This is mainly attained through educating prospects, customers, community, connections, etc. Thought leadership establish credibility which, in turn, builds trust and loyalty.

Becoming a thought leader in the field/industry you’re engaged in gives your marketing efforts and overall business an edge. In what way? Well, thought leaders aren’t necessarily people who hold the highest position in a company, but they are always the people who can make their ideas work. That is why decision-makers will consider them as a source of answers and pay attention to the solution that they offer.

Want to take your first steps to become a thought leader? Check out these reminders and practices:

Select a specific field or industry

Select a specific field or industry where you want to be a thought leader. Most likely the one you are passionate in working and have an expertise in. With this, you certainly know your industry facts inside out and can offer relevant content to audiences or readers. However, don’t stop reading, researching, and absorbing trends in that field.

Start small

Being a thought leader takes time. You can’t expect a gazillion follower overnight. So aim at being a big fish in a small pond first instead of being a small fish in a big pond. In other words, work on becoming a thought leader in a smaller, targeted niche. It eventually branches out from there.

Choose a medium

What better way to get your messages and ideas across than to choose a medium where you can confidently express it? If you’re a great talker, then you can probably capitalize on being a resource speaker in forums, conventions or seminars. If you’re an incredible writer, you can leverage it to create amazing blogs, newsletters or even books. If you can do well with both, then go ahead. Sky is the limit.

Create and promote quality content consistently

As you are aiming to be a thought leader, you need to have a presence in anywhere possible (i.e. multiple communication channels, social media platforms and media outlets). To do this, you need to promote. Correspondingly, to have a successful promotion, you need to come up with a quality content consistently. Remember that this can help with your branding too.

Sell nothing but ideas

Let’s get this straight. You can’t equal thought leader to instant conversion. At least, not right away. Just have your target audience best interests at heart and be genuinely helpful. You don’t need to present how your company is the answer. The content you pitch or write for them should be solely aimed at giving your best thoughts about the solutions to the problems they’re experiencing in their business. If these ideas are proven to have worked, gaining recognition will be so much easier. Clients will be the one to come to you or your company for professional advice. Even better, they could conceivably turn into advocates for your products or services.

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

End-User Experience Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


B2B Appointment Setting: Be The Knight and Shining Armour!

posted by Margaret Spencer on September 20, 2016

         It’s given that B2B sales people should possess problem-solving ability. This allow them to seek and identify problems in a prospect’s organization and use it to pitch in a tempting offer of solution. However, this ability should not just be limited to them. A rather well-executed one in the area of […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | marketing ability | Marketing Tips with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


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