A Smart Way to Manage Your Contact List in Excel

The biggest asset you can acquire, as a business owner and marketer, is the contact list. Growing and cultivating this contact list is one of the most critical things you can do to positively impact your business.

How to Manage your Email Contact List in ExcelKeeping a good track of your contact database is not altogether difficult for anyone. There are couple of ways to do it. CRM software, notepads, email contact list, and Address books all can do it.  Many business people keep these contact list in Microsoft Word. But what is the best way to move data from one place to another?

The Microsoft Excel spreadsheet. Few applications can bridge more gaps than the spreadsheet. The most common spreadsheet programs are:

  1. Microsoft Office Excel
  2. Apple iWork Numbers
  3. Google Drive/Docs Spreadsheets

If you haven’t had any Microsoft Office or Apple iWork installed on your PCs, you can make a spreadsheet for free in Google Docs that can be exported to Excel format or the CSV format.

A Quick Tutorial in Spreadsheets

A basic spreadsheet consists of cells, rows and columns

Cells
Cells are the building block of a spreadsheet. They can contain numbers, text, or generally anything.

Rows & Columns
Rows and columns can help you organize and view your data in cells. Rows are the vertical collections, and columns are the horizontal ones.

The most important row for organizing data is most commonly referred to as the “header row”. This is the first row and typically is row #1. The header row allows you to categorize your data in the cells below.

Constructing Your Contact List

Who Can You Add To The Contact List?
Begin with your present and past customers. These are customers who have clearly “opted in” to your services, and you can likely find their contact information rather quickly. Speak to your sales team about any contact list they may have in their possession as well. Most good salespeople will have a good start on a contact list.

One thing to remember when constructing your contact list together is to make sure that the people you add are people who will want to hear from you. These individual should have opted-in in some way. When adding business people to this contact list, don’t over-analyze it. A better way to know if you are handling it right is to simply ask yourself, “Would this person be annoyed to have received an email from me?” This usually covers your bases.

Adding Contacts to your Spreadsheet

You want to use the spreadsheet to intact all your contacts in one place.

The First Name and Last Name should not be stored in a single cell. If you chose to import your database into any CRM or Email Marketing Service, these will need to be two separate fields in your contact database. So it is best to get a clean start now so that you will not have to do any editing eventually.

Here is a starter header for your contact list.

  • First Name
  • Last Name
  • Email Address
  • Phone Number
  • Company Name
  • Website URL
  • Position
  • Address
  • City
  • State
  • Zip

Your contact list may include different points of data from the above contact list. The best strategy is to create a new column for any separate data point. This may be alternate phone numbers, assistant’s names, or even something specific about their industry.

Preparing your Contact List for Importation

Some email marketing providers will let you to match up your columns aligned with existing fields in each contact record. Which lets you full flexibility in naming your columns.

Other B2B providers require a specific set of header row fields to be used. These fields depend on your b2B service provider, but are commonly just variations of what we just showed above. For example instead of “First Name”, you can use “first name”. In this case, it is recommended that you keep a back-up copy with easily understood header row titles. This will let you the flexibility of creating a copy and simply renaming the header rows (once) before your import. This leaves you with an easily understood master copy for your Contact List.

Better Use of Contact Database in Overcoming Marketing Challenges

contact database helps overcome some marketing challengesThere are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options.

The following describes some of the problems we are experiencing and how to overcome each of them:

Problem: Poor Performing Contact Database

Remedy: Some experience shows that contact database performs poorly when it lacks on specificity. Passage to individual-level data from a different sources helps to tune in the framework for great marketing campaigns. The length and depth of database is a requirement and the more data sources, attributes and partnerships there is an access to, the better.

Problem: Dirty Contact Database

Remedy: Heightened sources of performance-driven database are foundation to the success of your marketing, but sometimes that some contact database can be rich in attributes and poor in hygiene and accuracy. Improving your prospect and customer data using a stage gate methodology approach should be. Gate methodology is a method management technique wherein a process is divided into steps or activities. This will be classified or divided into “gates”. Moving forward to the next stage or phase, a gate should be submitted or closed, closure of which add the sign off of a Gate Tagger who can be someone like a Quality Control Personnel that ensures that quality checkpoints, thresholds and expectations can be meet or pass, preparedness criteria or tolerated results. Gating controls the total process from getting out of hand, ensures the highest quality is delivered while most efficient steps are applied without repetition. It also helps teams track and trace project activities to meet Audit and Compliance requirements.

Problem: Contact Database Environment Limitations

Remedy: If you’re having trouble finding new data and new data sources quickly and you can’t deliver specified campaigns, this is what it means. That’s why database marketers need to ensure that their databases are ready to react to any possible change. With a traditional database environment, this can be tough. ContactDB offers an inexpensive and easily-deployable Quick Database Solution that acts in response to your marketing needs.  Whether you need access to your database without any restrictions, or you need to capture data from a new channel right away, our Quick Database moves is at your speed.

Problem: Difficulty in Analyzing Data Insights

Remedy: As B2B marketers begin managing new types of data, traditional analytics and modeling methodologies has become ineffective from time to time. It is encourage for our Clients to make certain their internal or outsourced analytics department are ready and able to utilize additional performing contact database as it becomes more available, and to understand how it communicate with their existing toolsets. ContactDB can complement your internal set up and analytics resources to extend and improve your current output. We can also build rapid models in hours, producing new insights that you can immediately put into action.

Three Reasons Why Your Email Marketing isn’t Effective

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge obstacle in reaching customers.

And if you still think about launching a mass email marketing campaign, just a heads up, “REFINE YOUR STRATEGY!” just so you won’t be disappointed in the results.  Because Despite your efforts in creating email templates and updating your email lists, if you don’t have enough open rates or clicks, you’re just wasting your time.

(Read More)

EMAIL MARKETINGThere are a few reasons why your email marketing efforts isn’t that effective in today’s environment, and here’s some of those reasons with a suggestion that might fix it.

Not Knowing Your Customer

Back then, Blind Sales pitch works marvelously, but nowadays it isn’t enough to win customers.  There are a variety of methods you can learn from, but it doesn’t give you completely a 100% in knowing them. Just by making note of behaviors about email opens, clicks and unsubscribe, you may get to know your customer better.

Your Subject Line Doesn’t Stand Out

Just like what I’ve mentioned, your customer or prospects are looking for interesting emails. That being said, it isn’t the content that can attract those prospects but the subject line. Of course, your subject line should be connected with the content of your email.

Personalized subject lines can be a big help, but inserting a client’s first name doesn’t really work. Instead, you should use the subject line to grab the attention of the prospects, whether it’s through the use of humor and fun, or something that meets your customers’ eyes.

You’re overdoing it!

Here’s one thing that you should really avoid when doing an Email marketing campaign, and that’s overdoing it. Abusing it will result in an unsubscribe link. Play it cool and simple and you won’t have to run with an unsubscribe reply.

 

Email marketing still plays a vital role in reaching out customers, but as businesses became savvier, the pressure is on how to create a perfect email that client will appreciate, will drop rapidly.

The Truth about Email Marketing (That some are Afraid to Reveal)

We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry by storm.

A little known fact about Email marketing is that it’s just like Telemarketing, a cold and none interactive communication between the sender and the receiver. And yet, why does Email gives better results than Telemarketing when it comes to generating leads?

“Well, obviously because Telemarketing is only used when there’s Leads while Email Marketing is used almost every single day just by getting leads.”

Read more

Why Purchasing a List is the Key to a Successful Kick-Off!


List Purchasing
is something we tend to rely on when we are looking for prospects and possibly leads. Although, some might already have an alternative in getting leads, it doesn’t mean that it’s more reliable than having a list on our hands.

Purchasing a list that can help you have a successful Kick off is one thing that most newly proclaimed business owner wanted, but it doesn’t, really goes as planned when you don’t really use the full potential of a record list. And of course, having a little record can be better than having a big one, why? Because whether the lists are small or big, there’s a possibility that most of them will be inaccurate or inconsistent. That’s why some prefer a smaller set of lists.

Read more

Why Purchasing Record Lists Can Be Rewarding (In Business and in Love??)

“For three years of being single, who would have thought that I would find someone unexpectedly when I purchased a list? I met someone that is caring, understanding and a business owner like me. And now, we’ve been thinking of merging our business together. Thanks to a set of lists, I found my perfect match. Thanks for the list you’ve sent”

“And by the way, I’ve got 30+ leads within a month. And I haven’t even gotten to my next set of list. Hopefully, when we finished the list we’ve purchased, maybe we can do business again”

I was surprised when I received an email like this, it’s a first for me to read such a wonderful email, and what’s more is that they want to do business again. I didn’t even know that our record list can help search for loveWhy Purchasing Record Lists Can Be Rewarding

Read more

Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

Email Marketing MistakesThe only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see.

But let me reassure you that Email Marketing isn’t dead, if and only if email marketers can get out of the mess they started.

Yes, usually, the mess starts with the one who first send the email, and that’s the email marketer. But of course, you can’t redeem yourself with just a snap of your finger, you don’t need to send another unique emails to the same recipient and you don’t need to panic just because your open rate is low.

Read more

Data profiling: 100% accurate data? It’s a Hoax (And here’s why)

Data Profiling isn’t your average, “get that information and be done with it” type of job. The main reason why some companies offer Database it’s because they know that some companies will have a hard time in getting information over the net. And that’s because some business owners aren’t good at computers. But that’s only some.

When you think about it, 100% accurate can be tempting. The fact that you’ll be given a list that is somewhat perfect is a dream come true. But don’t let it fool you because it’s a hoax. To be honest, No one can give off a 100% data, not even experienced Researcher.

Read more

Is Phone Verification Worthless?

Is Phone Verification Worthless-There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the list on time.

But of course, I lied when I said “Most Online
Researcher Find it Worthless” Because it isn’t worthless, in fact it’s quite the opposite. Of course, there are some Online Researcher who doesn’t really verify incorrect data over the phone. But mostly, some of the Online Researcher relied on phone call to verify if they got the right information.

Read more

3 Reasons Why We Offer a Data Verification Service

3 Reason Why We Offer a Data Verification ServiceNo matter what industry you cater, one thing is for sure, you need accurate and consistent information to get your business started, and to get that accurate and consistent information means you need to purchase it or make your own.

And we all know making our own data will take a lot of our time. So the only thing we can do for the time being is, to purchase a data list.

Although there are some companies that sells data, we aren’t quite sure whether these data lists are accurate and consistent. That’s why some are asking for a Verification service, which some database companies offer.

Read more