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Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  2)

posted by Margaret Spencer on November 21, 2016

Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  2)

Fake Business Websites

Scammers create a fake business website where they offer popular products or services at great discounts or at unbelievably low prices. If you happen to come across such a website and get too excited with the offers, indiscriminately putting in your personal information like credit card details without checking if it’s a legit business site, well, you know the drill.

Tip: If possible, purchase from business websites you know and trust. If you want to place an order on an unfamiliar site, check for their contact number and physical address on the site. Try calling to see if you can reach a sales or customer rep during business hours. It is preferable to purchase from business websites who uses HTTPS web encryption. Scammers are unlikely to intercept any information from this kind of web encryption. Do search for customer reviews. The more, the better (though keep your eyes out on the fakes). Lastly, it is suggested to use credit cards when buying online so that you can dispute charges if something goes wrong with your order.

The Refund Sham

Scammers send you a message from a made up or popular business brand that says “wrong transaction” or “click for a refund.” They want you to click a virus-filled link and infect your PC or mobile device.

Tip: If you haven’t made any transaction from that particular business that merits a refund,  don’t bother to respond and immediately delete that particular message. Remember to install a reliable security software so that in case you accidentally click the virus-filled link, it won’t do any damage to your device.

Fraud Charity

Along with Black Friday and Cyber Monday are the holidays. The season of giving are fast approaching, and while you may be in the spirit to do so, that doesn’t include giving out to scammers who mask themselves as a charity organization, exploiting your generosity.

Tip: Before donating to any charity, always check if it is a legitimate organization.

It pays to be a smart, cautious buyer. Make sure your money goes a long way and gets to where it is due.

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Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  1)

posted by Margaret Spencer on November 17, 2016

You just have to love Black Friday and Cyber Monday. With fantastic deals at low prices being offered, a good haul is in your hand’s reach. However, you’re not the only one feeling the love. Scammers are all hyped too. These two biggest shopping days of the year are one of their playgrounds, and you […]

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Protect Yourself from Phishing Emails this Black Friday and Cyber Monday

posted by Margaret Spencer on November 16, 2016

Black Friday and Cyber Monday, the two biggest shopping days of the year, is just around the corner and people are gearing up to snag great deals. Unfortunately, cyber criminals are gearing up too. They got tricks up their sleeves to maliciously exploit oblivious consumers. A strategy that is sure to be used in these […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

The Regular Guy or Gal Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 5)

posted by Margaret Spencer on November 11, 2016

The Lover A soul archetype and has a “social” cardinal orientation. Also known as the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, companion, matchmaker, hedonist and romantic. Its mantra says “You’re the only one.” The lover is a figure that is passionate, sensual, intimate, romantic, warm, committed, idealistic and appreciative. They yearn for intimacy and […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

The Hero With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

The Caregiver Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help […]

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


For B2B Startups: What to Put in Your Lead Scoring Matrix

posted by Margaret Spencer on October 31, 2016

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for […]

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