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B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

B2B Marketing: What Will Your Brand Archetype Be? (Part 1)The Caregiver

Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help and is driven by their need to protect and care for others. They fear selfishness and ingratitude. Their weakness involves being prone to martyrdom, being taken for granted and exploited and can display masochistic, manipulative, and codependent tendencies.

This archetype is manifested by businesses who have a ‘social’ and ‘caring’ element at their core. They offer security and support to their customers. Their brands are presented as someone you can trust because they care and empathize. Johnson & Johnson, Campbell’s, TOMS shoes, Heinz, Allstate Insurance are good examples of a caregiver brand archetype.

The Creator

A soul type and under the cardinal orientation “ego.” Other names include the artist, inventor, innovator, musician, writer, dreamer, builder, muse, musician, writer, dreamer, entrepreneur, storyteller, and visionary. This archetype lived by the motto “If you can imagine it, it can be done.” They are creative, imaginative, artistic, expressive, innovative and non-conformist. They’re driven to create things of enduring value with the ultimate goal of giving form to a vision. Mediocrity is their fear, and their weakness is that they can be so much of a perfectionist, narcissistic and can be impractical.

This archetype is distinct in businesses who fosters imaginative and artistic endeavors and put forward self-expression (e.g. differentiate from “do-it-all” brands that leave little room for the imagination and use “do-it-yourself and save money” approach). Businesses who have a creator brand archetype empowers and prize its customers as much as it can express itself using its products. Brand examples of this archetype are Lego, Adobe, Etsy, Crayola, and Movado.

The Explorer

Is a soul type with a cardinal orientation of “freedom.” Alternate names are the seeker, iconoclast, wanderer, individualist, pilgrim, adventurer, generalist and pioneer. “Don’t fence me in.” is its motto. This archetype’s traits are independent, curious, adventurous, brave, ambitious, authentic and restless. Their core desire is to define their selves by exploring the world with freedom and is aiming to find fulfillment through discovery and new experiences. They are afraid of getting trapped, conformity, and inner emptiness. Their weak points are they’re susceptible to aimless wandering and becoming a misfit.

This archetype is apparent to businesses who promote themselves as a means to helping others be free in expressing their individuality and experience the new and unknown. Their brands prompt people to challenge themselves to discover the explorer within their selves. Examples of the brands which embody this archetype are North Face, National Geographic Channel, Patagonia, REI, and Jeep.

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B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

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For B2B Startups: What to Put in Your Lead Scoring Matrix

posted by Margaret Spencer on October 31, 2016

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for […]

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Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

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B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing tips with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

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B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


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