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The Values of Communication

posted by Margaret Spencer on December 13, 2013

Online marketing means there is a need for communication at both ends; the marketer is not the only one who is active, but the customer as well. It is through the customer that marketers know which part of their products that they have to improve and assess in order to improve and subsequently increase customer satisfaction. So now that communication is the issue, the aspects of a good Internet Protocol or IP are being shed light. This is a relevant question for both veteran and novice online marketers since challenges in delivery volumes and daily changes occur at any given hour.

Valued Insights

  • The Advantages. Determining on whether to use an exclusive or a public Internet Protocol is more than just first choice. There are real benefits and shortcomings to both. Knowing which one to choose can mean the difference between delivering productively to the inbox and facing ongoing deliverability trials.
    • Shared IP. The main benefit of a shared Internet Protocol address is that it should already have whitelisting and an established reputation in place. Whenever customers send small quantities of email or how occasionally they do, it is demanding to maintain a constructive status. If the advertiser has numerous customers, transport of minute quantities of email on a shared Internet Protocol, even then, the reputation is maintained.
      A second benefit to a shared Internet Protocol address is a lower cost for the sender. The thing to remember when choosing a shared IP address is to ensure that the ESP that was chosen carefully scrutinizes, observes and copes up with customers in order to ensure that they are being given worthy mails.
    • Dedicated IP. A dedicated IP is a smart choice for little amount sender with a great worth per customer since there is that assurance of deliverability frequency is as high as imaginable.

There are a few things to remember when a dedicated IP address is purchased. It may take a few more times to rise and it is more expensive. With a dedicated IP, every email sent out is as good as the last. If there is an error made, it cannot lean on a shared Internet Protocol’s mannerism so if there is a low quantity of mails sent or simply a novice to email marketing, then there is no need to spend more funds on a dedicated IP address as of now.

Posted in Business | Contact Lists | E-mail marketing services | marketing | sales | Sales Leads Database with no comment


Don’t Let Them Go

posted by Margaret Spencer on December 9, 2013

When the word “Spam” is on the screen, it is dreadful to see on the inbox. However there is another “click through” link that customers never bother to click for it is the unsubscribed link. While there is email marketers that would agree that minimizing unsubscribes are in their greatest importance, it is most likely […]

Posted in Business | Business Contact List | Contact Lists | e-mail marketing | marketing | sales with no comment


No Replies, No Calls

posted by Margaret Spencer on December 2, 2013

Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is […]

Posted in Business | Contact Lists | Database Providers | email database list | marketing | sales with no comment


It Does Not Have To Be Problematic

posted by Margaret Spencer on November 29, 2013

In the world of online marketing, complication also seems to be the order of the day as personalization, significance, deliverability and preserving devoted customers are ever more problematic in today’s online-driven economy. With all the technologies today, answers can come stress-free and glitches are every so often best solved by humble yet elegant answers. Here are […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Difficult Does Not Mean Doable

posted by Margaret Spencer on November 25, 2013

Great things do not come easily. Success in online marketing is an astounding which not many can be able to do. It is a difficult task, but it does not mean doable. Being a success in online marketing of course needs a lot of patience, cunning and calculation. Safety’s First It is not a surprise […]

Posted in Business | business email service | contact database for email marketing | email database list | marketing | sales with no comment


Dead? No, Not Really. We Can Resuscitate

posted by Margaret Spencer on November 22, 2013

When a patient has low heart rate, doctors do not immediately give up hope; they do what they can to revive their patient. Doctors can resuscitate heart and lungs that have low activity. Just like in medicine, online advertising can resuscitate dead email addresses. Marketers should not give up hope immediately on their email addresses; […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Nope, not Necromancy

posted by Margaret Spencer on November 18, 2013

The definition of Necromancy is that it reanimates the dead. However, it does not necessarily give it life. It differs greatly to Resurrection. In online marketing, dead email lists are clearly no use to advertisers. Reanimating these dead email lists is simply not enough; there is a need for Resurrection. The Latest Occupation—Gives a Thrill  Email […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Knowing the Data

posted by Margaret Spencer on November 11, 2013

The key to healthy email advertising is to send out the right offers to the right customers with the right email address. In how to accomplish this is not surprising: know who the customers are. However, it can connote plenty of unalike things. There is a great space of room on the range between knowing everything […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Six Ways to Get Attention

posted by Margaret Spencer on November 8, 2013

It has always been about delivering value to online subscribers that experts’ advice what to do. Undeniably, it is a good advice. However, attractive offers and contents are just a waste of inbox space if the email does not clasp the attention of subscribers’ responsiveness. The sad part is that if the subscribers do not even recognize […]

Posted in Business | marketing | sales with no comment


Gravity Pulls: No More Bouncing Emails

posted by Margaret Spencer on November 4, 2013

When emails bounce back, this truly bodes unwell for the advertisers. Bouncing emails may result in a dizzying array of negative feedbacks; this can also include the decline of response rates, lost revenues, and wasted marketing resources and, the worse, being blacklisted. Most email advertisers keep a close watch on their production rate. Even though […]

Posted in Business | business email database | business email service | email database list | marketing | sales with no comment


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