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Social Networking and Growing Customer Data

posted by Margaret Spencer on January 20, 2014

Social networking sites are no longer rare; almost everyone has them. True, almost anyone can have them: most people have an account for their cat or their dog, or whatever pet they have and even sellers who market their product do it so through the site. It is easy to connect to people and acquire information about them. Marketers can use this to their advantage for they can easily acquire information of what their subscribers are looking for and even vice versa. Subscribers can simply visit the marketer’s page to see what they sell and what they have to offer.

However, social networking site can never be as responsive compared to emails. Though gaining subscribers can be gained through social networking sites, it is also strongly advisable for subscribers to be email correspondents as well.

Gaining Customer Data How To

  1. Don’t Miss Out. Marketers should announce to their subscribers in the social site that they should not miss out on the next email and that they should sign up in order to get information and discounts. Posting links can also help; grasping the value of the list is the reason why customers have joined the ranks of the contact list of the marketer. When people find out that they can exclusive discounts and benefits, signing up will be more attractive. (more…)
Posted in Business | business email lists | Contact Lists | marketing | sales | Sales Leads Database with no comment


Catching Attention

posted by Margaret Spencer on January 17, 2014

Any email marketer would want their marketing campaign to be a success. This is why they spend time consulting email experts. But despite consulting different experts they will probably tell marketers the same gist: “Deliver value to your subscribers.” The reason for delivering value is to catch customer attention. More customer attention would mean more […]

Posted in Business | Contact Database | E-mail marketing services | Email Marketing List | marketing | sales with no comment


Rekindling Communication

posted by Margaret Spencer on January 13, 2014

Probably the most misunderstood and overlooked segment of the customer database are the inactive customers. Why? According to online advertising experts, there is 50% or more of a distinctive business-to-consumer file can be inactive. Assumed the noteworthy cost to acquire these customers and email addresses couple with the substantial missed proceeds prospects due to idleness […]

Posted in Business | business email service | email database list | Emailing List Provider | marketing | sales with no comment


Data Identification

posted by Margaret Spencer on January 6, 2014

It is important in having healthy email advertising to send out the right suggestions to the right customers with the right email address and at the right interval. In how to accomplish this is not surprising: know who the customers are. On the other hand, it can predict copiously of different things. There is a […]

Posted in Business Contact Database | Contact Database Provider | E-mail marketing services with no comment


Does It Sell?

posted by Margaret Spencer on January 2, 2014

An email’s design in essential and so is deliverability is also very essential. And also is the subject line. And so is the offer, copy, calls to action, timing and targeting approach. There are a lot of things that should be on top of the priority list. Of course, not a bit of these would […]

Posted in Contact Lists | E-Mail Lists | E-mail marketing services with no comment


Measuring Potentials

posted by Margaret Spencer on December 23, 2013

Marketers are trying to plot out the right segmentation and targeting course since their business is challenging an important flaw. A customer who does not show any interest in the marketer’s offer may either have no need in the offers or they do not want what is offered. Or it could be that the marketer’s […]

Posted in business email lists | contact database for email marketing | contact list with no comment


Immunization of Databases

posted by Margaret Spencer on December 16, 2013

There are many diseases all around the world that scientists, researchers and doctors have finally produced vaccinations so that people would finally be immune from these diseases. Email marketing can also develop immunity for diseases such as inactive emails or sudden changes of email addresses. Universally speaking, statistics show that 30% of the email addresses […]

Posted in Business | Business Database | Business List | E-mail marketing services | marketing | sales with no comment


The Values of Communication

posted by Margaret Spencer on December 13, 2013

Online marketing means there is a need for communication at both ends; the marketer is not the only one who is active, but the customer as well. It is through the customer that marketers know which part of their products that they have to improve and assess in order to improve and subsequently increase customer […]

Posted in Business | Contact Lists | E-mail marketing services | marketing | sales | Sales Leads Database with no comment


Don’t Let Them Go

posted by Margaret Spencer on December 9, 2013

When the word “Spam” is on the screen, it is dreadful to see on the inbox. However there is another “click through” link that customers never bother to click for it is the unsubscribed link. While there is email marketers that would agree that minimizing unsubscribes are in their greatest importance, it is most likely […]

Posted in Business | Business Contact List | Contact Lists | e-mail marketing | marketing | sales with no comment


No Replies, No Calls

posted by Margaret Spencer on December 2, 2013

Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is […]

Posted in Business | Contact Lists | Database Providers | email database list | marketing | sales with no comment


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