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Protect Yourself from Phishing Emails this Black Friday and Cyber Monday

posted by Margaret Spencer on November 16, 2016

Protect Yourself from Phishing Emails this Black Friday and Cyber Monday

Black Friday and Cyber Monday, the two biggest shopping days of the year, is just around the corner and people are gearing up to snag great deals. Unfortunately, cyber criminals are gearing up too. They got tricks up their sleeves to maliciously exploit oblivious consumers. A strategy that is sure to be used in these shopping peak seasons is phishing.

Phishing is a fraudulent technique used by scammers and hackers to obtain sensitive information such as usernames, passwords, and credit card details online by impersonating a trustworthy entity. Here are the things you need to know about phishing and how to protect yourself against it.

Types of  phishing email attacks

  • Spear – directed at specific individuals or companies
  • Clone – a legitimate and previously delivered email is duplicated and contents are replaced with malicious links and attachments
  • Whaling – directed specifically at senior executives and other high-profile targets within businesses

Phishing emails typically ask you to

  • Open an attachment
  • Click on a link
  • Enter personal information

What to do when you receive one

  • If you received a deal from a website, go to their website first to see if such deal is binding. Don’t respond or click any link from the email as it might redirect you to a malicious site or download malware to your device that will steal your private information. Phishing sites can look like authentic websites. Don’t be fooled into entering your personal information or credit card details. Legitimate businesses don’t ask for this information via email. Proceed to typing the address for the site you wish to verify in your browser.
  • There are instances where businesses really do send deals that is limited to their subscribers. This is difficult to confirm in the business’ site. In this case, hover over links in the email to see the address. The address shown in the email should match the address in the link. Furthermore, links attached to the images (if there are any) should be directed to the business’ website address.
  • Take prompts such as “There is a problem with this website’s security certificate” or “This connection is untrusted.” seriously. This is a red flag. Close the browser window or tab and do not go back to that link.
  • Other than malicious links and request for private information, be vigilant of other phishing email signs like poor grammar and spelling, pressure tactics, discussion of a confidential subject like income and incentives through threat or reward.
  • Install a trusted security software and configure it to update automatically.
  • If you do receive an email that appears to be from a business, you frequently deal with like banks and they threaten to close your account or take other action if you don’t reply to their email, really, just don’t. Proceed to calling the number found on your financial statements or the back of your credit card and verify such concern. Also, regularly review your credit card and bank account statements to check for unauthorized charges or any discrepancies.
  • You can forward phishing emails to spam@uce.gov or report it to reportphishing@antiphishing.org. You can also report it to the business being masqueraded.

Better be safe than sorry this holiday shopping season.

Posted in Business Advice with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

The Regular Guy or Gal Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 5)

posted by Margaret Spencer on November 11, 2016

The Lover A soul archetype and has a “social” cardinal orientation. Also known as the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, companion, matchmaker, hedonist and romantic. Its mantra says “You’re the only one.” The lover is a figure that is passionate, sensual, intimate, romantic, warm, committed, idealistic and appreciative. They yearn for intimacy and […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

The Hero With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

The Caregiver Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help […]

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


For B2B Startups: What to Put in Your Lead Scoring Matrix

posted by Margaret Spencer on October 31, 2016

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for […]

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Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


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