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B2B Email Marketing: On Point Opt-In Email List (Part 1)

posted by Margaret Spencer on January 6, 2017

B2B Email Marketing: On Point Opt-In Email List (Part 1)The idea of creating a totally opt-in email list with no help (such as a reliable third party source) can be an overwhelming activity. So how would you do it as efficient as you can so that you can proceed to getting and nurturing leads the soonest time possible? Here’s how!

Step 1: Attracting B2B Prospects

The most vital piece in building an opt-in email list is creating an interesting and relevant content for your B2B prospects. Let’s examine how to use content curation and different advertising channels to build up an email list of purely opt-in B2B prospects.

Offer Premium Content

Making top-of-the-channel premium content offers like industry reports and analytics, ebooks, and guides can satisfactorily draw in not just B2B prospects but also industry influencers.

Blog the Content

Through dependably curating blog content that is vital to your B2B prospects, you put yourself up as a thought leader who is dedicated to increasing the value of the industry. B2B prospects that aims to drive their skill set forward, and who might need to remain beside new industry examples and best practices, will subscribe to your blogs.

Network Content Online

Being visible in online communities or social media platforms where your B2B prospects usually are, increases your reach and chances of pulling them in. Make sure to utilize noticeable and engaging content like recordings, infographics, blog passages and even new premium content offers to attract them to your own business website.

Step 2: Creating An Opt-In List

When you have created a strong foundation of interesting and relevant content for your target B2B profiles, you can now begin on building your B2B email list. There are two ways to do this:

  • Request them to subscribe. Aside from an excellent content that promises huge industry news and progress. Significant rewards and freebies can also be a great push for prospects to sign up. Be that as it may, don’t make it difficult for them to locate your form. Place it inconspicuous areas of your website such as in your landing page, blog page or footer. Flaunt figures and social verification wordings such as “10,000 followers or supporters”. This will increase the chances of prospects hopping in on your database.
  • Require them to join. Another commonly used strategy is to “door” premium content offers like industry ebooks, reports, and client contextual analyses. This strategy pertains to requiring a prospect to submit contact details through a form before getting into the content. This can be a truly successful strategy when building your email list especially if you have some really good content to offer.
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B2B Appointment Setting:  Simple Techniques in Doing Follow-ups

posted by Margaret Spencer on December 14, 2016

Merely securing an appointment with your B2B prospects per se doesn’t guarantee that the appointment is going to happen. Things can turn out badly from the minute you hang up to the scheduled appointment. One of the most important things to do to reduce the chances of appointments not materializing is doing the right follow-ups. […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability | telemarketers | telemarketing tips with no comment


B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

Essence of entertainment While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re […]

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B2B Marketing: Memes, Everyone? (Part 3)

posted by Margaret Spencer on November 30, 2016

Things to Consider when Using Memes Suitability and relatability to your brand Memes are intended to depict insider jokes. They’re usually cheeky and ridiculous and even intentionally tamper grammar for the sake of entertainment. While they’re convenient to make and something that you can personalize to match the message your business wants to communicate, contemplate […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing: Memes, Everyone? (Part 2)

posted by Margaret Spencer on November 30, 2016

Examples of Memes Photo Memes Pictures of different people imitating a trendy/familiar position or action. In the sample images below, you can see people doing poses such as planking, owling, Hadoukening (base from the manga and anime Dragon Ball), Vadering (base from a book and movie series character, Darth Vader), Pottering (base from a book […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing: Memes, Everyone? (Part 1)

posted by Margaret Spencer on November 29, 2016

What is a Meme? The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  2)

posted by Margaret Spencer on November 21, 2016

Fake Business Websites Scammers create a fake business website where they offer popular products or services at great discounts or at unbelievably low prices. If you happen to come across such a website and get too excited with the offers, indiscriminately putting in your personal information like credit card details without checking if it’s a […]

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Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  1)

posted by Margaret Spencer on November 17, 2016

You just have to love Black Friday and Cyber Monday. With fantastic deals at low prices being offered, a good haul is in your hand’s reach. However, you’re not the only one feeling the love. Scammers are all hyped too. These two biggest shopping days of the year are one of their playgrounds, and you […]

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Protect Yourself from Phishing Emails this Black Friday and Cyber Monday

posted by Margaret Spencer on November 16, 2016

Black Friday and Cyber Monday, the two biggest shopping days of the year, is just around the corner and people are gearing up to snag great deals. Unfortunately, cyber criminals are gearing up too. They got tricks up their sleeves to maliciously exploit oblivious consumers. A strategy that is sure to be used in these […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

The Regular Guy or Gal Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


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