US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Providers

Home / Blog

Blog

Will 55% of Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 24, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll try to dissect the reported causes of such a widespread lack of email targeting and hopefully show that segmenting email campaign contact lists isn’t only necessary but very much feasible as well.

According to a Return Path study, about 55% of email marketers admit relying on inadequate or wholly-absent targeting and segmentation practices in their campaigns. The survey, as explained by George Bilbrey (Return Path’s president), polled over 300 “marketing executives” who cited a number of reasons for their targeting strategies’ shortcomings. Here are some key points that the survey respondents raised and our take on the issues.

  (more…)

Posted in B2B Contact Database | Contact Lists with 1 comments


leads database, business list, calling list

Using Feedback to Hear Your Leads Database More Clearly

posted by Margaret Spencer on September 21, 2012

The legendary Jimi Hendrix was a genius at using feedback to create unique, out-of-this-world, and powerful guitar lines that few musicians have been able to match. In the hands of a novice, feedback is just unwanted noise but, under the control of experts, it’s an art form in its own right. Feedback’s usefulness isn’t limited […]

Posted in Business | Business List | Calling List | Leads Database | marketing | sales with no comment


business contact database, contact list, targeted mailing list, calling list

5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 20, 2012

Despite its critics, live event marketing is still a mainstay in many of today’s B2B marketing campaigns and is in fact cited as a primary source of highly-qualified leads. As event marketing naysayers continue raising this channel’s disadvantages, more than 4 out of every 10 B2B marketers are tapping into the opportunities from event-based prospecting. […]

Posted in Business | Business Database | Contact Database | Contact Lists | Mailing List | marketing | sales with no comment


contact list, mailing list, targeted mailing list

Visualizing the Inbox of Each Recipient in Your Contact List

posted by Margaret Spencer on September 19, 2012

Motivational speakers often rely on visualization on the part of their audiences in order to get their listeners focused on a goal. Let’s try doing this exercise ourselves in running our email campaigns and see what wonders it can do for us. As email marketers, one of your top goals is for your messages to […]

Posted in Business | Contact Lists | Mailing List | marketing | sales with 1 comments


contact list, leads database

How to Create Emails that Contact List Recipients Can’t Ignore

posted by Margaret Spencer on September 18, 2012

After surviving a long, treacherous journey and finally arriving at the recipients’ inboxes, your emails can take a well-deserved breath of fresh air. But this doesn’t mean their troubles are over – not by a long shot. Once in the inbox, your email is just one of about 110 messages that your contact list recipients […]

Posted in Business | Contact Database | Contact Lists | marketing | sales with no comment


contact list, email list, mailing list

Anyone Can Build a B2B Email List, But…

posted by Margaret Spencer on September 17, 2012

In principle, building a business email list is a fairly straightforward process. You just have to find ways and means to get your target subscribers to fill out your sign-up forms and let gravity take your contacts further and further down the funnel. In reality, however, things are not as simple. Gravity often lets you […]

Posted in Business | Contact Lists | E-Mail Lists | Mailing List | marketing | sales with no comment


contact database

5 Exciting Ways to Segment Your B2B Leads Database

posted by Margaret Spencer on September 14, 2012

B2B Sales leads come in all shapes and sizes but, more crucially, they come from different stages in the purchasing cycle and play varying roles in the buying decision. As such, it’s important to tell them what they want to know precisely at the time and state-of-mind they’re in – that is, if you intend […]

Posted in Business | Contact Database | marketing | sales with no comment


mailing list, contact list, contact database

5 Things in Your Campaign that Has a Big Impact on Your Emailing List Audience

posted by Margaret Spencer on September 13, 2012

Are you really sure that you’ve already covered every tiny bit of detail in your email campaign? Well, most of you will probably blurt out a vehement “yes” at this question without a moment’s notice, but not everyone who thinks so can readily supply a good explanation for his or her reply. The truth is […]

Posted in Business | Contact Database | Contact Lists | Mailing List | marketing | sales with no comment


contact database, email list

Top 6 Qualities of Great Content for Your B2B Email List

posted by Margaret Spencer on September 12, 2012

What are great email content materials made of? A lot of basic elements comprise content, but only a few taken in the right amounts can really make the difference between emails that get the job done and emails that end up in the junk folders of recipients in your B2B email list. To give you […]

Posted in Business | Contact Database | E-Mail Lists | marketing | sales with 1 comments


US company lists, contact lists

5 Low-Tech Tips to Personalize Emails for your US Contact List

posted by Margaret Spencer on September 11, 2012

If your email marketing campaign revolves around working with an active US contact list, then a little bit of personalization can take your project a long way. With the vast amount of data available online and offline to help you profile your contacts, there’s almost no excuse for neglecting to personalize your email marketing communications […]

Posted in Business | Contact Lists | marketing | sales with no comment


Page 38 of 51« First..1020..373839..50..Last »
Back Top