About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in marketing glory. But what makes a B2B marketing winner?
As you might think, there’s no straight answer to the above question. Success in B2B email marketing depends on a myriad of factors: active contact list management, relevant content creation, timing and frequency, and many others. This post, however, tries to answer the previous question by looking at the personal characteristics of B2B email marketers that ultimately affect their professional performance. In general, successful B2B email marketing practitioners are: