Still not getting the marketing results you want from your CEO list? Perhaps, all you need is a fresh take on how you should be knocking on their doors. As you may very well know, CEOs and other C-level executives are always on the hunt for better ways to get their companies ahead and keep things in that order. If you really believe you have the solutions they’re looking for, what you need to do is convey your message more effectively to that audience.
Cisco’s Petra Neiger and Marketing Associates’ Mark Petroff recently shared some very interesting insights on selling to CEOs. In a post titled “3 Secrets to Opening the CEO Door” (see link below) published in BtoB Online, both marketing experts say it takes “education, experience, and reference clients” for effective marketing with a CEO audience. While their ideas center on selling technology to the C-suite, we think these insights are still worth looking into for marketers working with any business contact list.