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6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database

posted by Margaret Spencer on September 2, 2012

contact database, sales lead database, email list providerA well-implemented CRM system and a top-quality contact database can take your email marketing campaign to levels you never imagined possible before. But you first have to take careful note of the terms “well-implemented” and “top-quality” and think about what these mean for your project. This post focuses on the CRM aspect of this tandem and provides some key insights on how you can optimize your CRM system for your email campaign.

A good CRM platform is more than just a piece of the marketing automation puzzle. It can potentially be one of your best tools to achieve strategic goals and business growth. But let’s not get ahead of ourselves and shoot for the stars just yet. Let’s begin our CRM journey with a logical place to start – the email campaign.

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Posted in Business | Contact Database | Email List Provider | marketing | sales | Sales Leads Database with no comment


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Building Your Business Contacts List: A Hedge Against the “Fiscal Cliff”

posted by Margaret Spencer on September 1, 2012

How can building your business contacts list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]

Posted in Business | Business Contact List | Business Database | Contact Database | Contact Lists | marketing | sales with no comment


contacts list, contact database

7 Ways to Steer Clear of Spam Landmines with a Purchased Email Contacts List

posted by Margaret Spencer on August 31, 2012

There are tons of written materials online claiming that a purchased email contacts list is your one-way ticket to the spam folder. Of course, this is simply pure nonsense. The truth is any email contacts list can be a source of inbox placement issues. It’s how you use your list that ultimately determines the fate […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 1 comments


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7 Best Practices to Ensure Applying Proper Email Campaign for Your B2B Contact List

posted by Margaret Spencer on August 30, 2012

Practicing proper email etiquettes allows you to show recipients in your B2B contact list the level of refinement and finesse you put in to your campaign. But, more importantly, applying good manners in your email marketing communications demonstrates how aware and considerate you are about your recipients needs. After all, being aware of others’ feelings […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with no comment


sales leads database

6 Tips for Developing Calls-to-Action that Yield Conversion Rates with any Sales Lead Database

posted by Margaret Spencer on August 29, 2012

Along with subject lines, content, and design, calls-to-action are among the most important elements of your email marketing campaign that contacts in your sales lead database and customer directory actually see and deal with. Calls-to-action are so essential that your emails simply can’t live without them. They tend to greatly influence conversion rates which are […]

Posted in B2B Contact Database | Business | marketing | sales | Sales Leads Database with no comment


sales leads database

5 Reasons Why Sending Direct Mail in Your B2B Sales Lead Database Works

posted by Margaret Spencer on August 28, 2012

In a digital world, it’s not easy to come up with good reasons to justify carrying out a direct mail marketing campaign with your B2B contact list. Why should you go for slower and clumsier direct mail when you can have the lightning-fast and laser-precise advantage of email? Well, it turns out that, although direct […]

Posted in Business | Business Contact List | Contact Database | marketing | Marketing List | sales | Sales Leads Database with no comment


Building Your Business Contact List: A Hedge Against the Fiscal Cliff

posted by Margaret Spencer on August 27, 2012

How can building your business contact list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Lists | List Providers | marketing | sales with no comment


contact list

Top 7 Tips to Enhance Sender Reputation for Optimal Deliverability with Your B2B Contacts List

posted by Margaret Spencer on August 24, 2012

Although by no means the sole concern of B2B email marketers, deliverability rates with respect to your business contacts list are still important factors in your campaign’s success or failure. Even though B2B email marketers score inbox placement rates of 89% (according to Return Path), the potential road blocks that face your emails en route […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Email List Provider | Mailing List Provider | marketing | sales with no comment


contact list

How to Build Strong Long-term Relationships with Your B2B Contact Lists

posted by Margaret Spencer on August 23, 2012

How long are you planning to engage with the recipients in your B2B contact lists? If your answer to this is somewhere along the lines of “until I’ll be able to squeeze enough sales opportunities,” then you need to carefully think about your approach to communicating with your B2B email marketing list. The best way […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | E-Mail Lists | marketing | sales with no comment


contact database

Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


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