Although by no means the sole concern of B2B email marketers, deliverability rates with respect to your business contacts list are still important factors in your campaign’s success or failure. Even though B2B email marketers score inbox placement rates of 89% (according to Return Path), the potential road blocks that face your emails en route to recipients’ inboxes do warrant careful preparation and planning in order to be avoided as much as possible.
Email deliverability is influenced by a lot of factors, but the most significant for marketers working with a B2B contacts list is sender reputation. In fact, data from Return Path reveal that as much as 83% of deliverability issues with B2B emails are attributable to sender reputation. If you’re encountering problems with inbox placements, then this factor is probably responsible. That’s why this post looks at the following tips to help you improve sender reputation: