If your email marketing campaign revolves around working with an active US contact list, then a little bit of personalization can take your project a long way. With the vast amount of data available online and offline to help you profile your contacts, there’s almost no excuse for neglecting to personalize your email marketing communications to an acceptable level. But how do you really accomplish personalization? Where do you start?
According to data from the Aberdeen Group, personalized emails register 14% better click-through rates and 10% higher conversion rates than indiscriminate email blasts. With such impressive showing, it’s not surprising that 68% of email marketers are planning to enhance the level of personalization for emails sent to recipients in a US company list, UK business lists, and other specialized databases.