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What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

posted by Margaret Spencer on June 26, 2012

contact list, IT contact listContent materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of this group, the prospects in your IT contact list most likely share the same preferences.

This post takes a look at the content that your IT prospects want to read in your B2B email marketing blasts and discusses some ideas to help you meet their content demands.

The survey mentioned by CMI reveals a lot of useful information on the things that make up quality content from the point of view of tech buyers and sellers. About 65% of respondents prefer to read best practices; 59% wantcompetitive comparisons” while 54% are attracted towards how-to guides. From the tech vendors’ side, 64% use facts/figures as foundations for their offer, 62% include business/technical aspects, and 58% use recent developments.

Another area that the above study sheds light on is the effect of content age on readership. About 41% of tech buyers want to read information that is at most one year old, 28% accept information between 12 to 18 months old, and 31% say information more than 18 months old is still valid.

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Posted in Business | Contact Lists | IT Contact Database | IT Leads | IT List | marketing | sales with no comment


Drama Masks

How to Segment Your B2B Mailing Lists According to Buyer Personas

posted by Margaret Spencer on June 25, 2012

Before the terms “targeted” and “content” became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities. B2B email […]

Posted in Business | C-Level Mailing List | mailing list services | marketing | sales with 1 comments


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How To Develop Workable Lead Nurturing Strategies for B2B Email Marketing

posted by Margaret Spencer on June 22, 2012

We’ve taken a look at applying lead nurturing concepts broadly to an integrated marketing campaign in a previous blog post. Now, let’s narrow down our discussion to cover lead nurturing in the realm of B2B email marketing and see what we can do with our B2B contact lists, email messages/content, and other campaign considerations to […]

Posted in Business | Business Contact List | Contact Database | Contact Database | Contact Lists | marketing | sales with no comment


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Seven Things Your Email Campaign Metrics Are Saying That You Might Be Ignoring

posted by Margaret Spencer on June 21, 2012

Your B2B email marketing campaign talks to you through a special language called analytics which use numbers instead of letters to form words called metrics. Through combinations of these metrics and other data, your campaign lets you know about any aspect in your project —topics/content reception, effectiveness of timing, B2B email contact database accuracy, etc. […]

Posted in B2B Leads | Business | Business Database | Contact Database | Contact Database Provider | marketing | sales with no comment


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The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth

posted by Margaret Spencer on June 20, 2012

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we’ll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign’s effectiveness. […]

Posted in B2B Mailing Lists | Business | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


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How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level Leads

posted by Margaret Spencer on June 19, 2012

You’re in an elevator with a very important company executive, and you’re about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he’s getting off on the next floor. How would you explain your ideas in such a short period […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | Executive Lists | List Providers | marketing | sales with no comment


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Six Ways to Boost Your B2B Email Marketing Campaign with the Help of LinkedIn

posted by Margaret Spencer on June 15, 2012

With 161 million users and counting, LinkedIn is certainly the largest professional networking site today, growing at a rate of 2 new subscribers per second. As such, LinkedIn is one of the top destinations for marketers to generate online B2B leads. LinkedIn offers new opportunities for B2B email marketing with many features and functionalities useful […]

Posted in B2B Leads | B2B Mailing Lists | Business | Leads Database | marketing | sales with no comment


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Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, […]

Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


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Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns

posted by Margaret Spencer on June 13, 2012

A few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the “right” audience means slicing your B2B email lists into particular segments that receive emails of specific content. While you may be quite familiar with traditional segmentation methods for email […]

Posted in Business | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


fresh leads, leads database, IT leads database

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


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