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Getting Results from Your CEO List: 6 Expert Tips

posted by Margaret Spencer on October 8, 2012

ceo list, business contact listStill not getting the marketing results you want from your CEO list? Perhaps, all you need is a fresh take on how you should be knocking on their doors. As you may very well know, CEOs and other C-level executives are always on the hunt for better ways to get their companies ahead and keep things in that order. If you really believe you have the solutions they’re looking for, what you need to do is convey your message more effectively to that audience.

Cisco’s Petra Neiger and Marketing Associates’ Mark Petroff recently shared some very interesting insights on selling to CEOs. In a post titled “3 Secrets to Opening the CEO Door” (see link below) published in BtoB Online, both marketing experts say it takes “education, experience, and reference clients” for effective marketing with a CEO audience. While their ideas center on selling technology to the C-suite, we think these insights are still worth looking into for marketers working with any business contact list.

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Posted in Business | Business List | CEO mailing list | marketing | sales with no comment


business list, contact database, business database

6 Tried Tactics to Make Your CTAs for Your Contact Lists

posted by Margaret Spencer on October 5, 2012

What makes a call-to-action really actionable? Is it the tone, the offer itself, the placement, or the timing? After taking a look at an extensive collection of real-world examples of great CTAs, we’ve found that it takes a combination of these things plus other factors to really get readers to act on a CTA. When […]

Posted in Business | Business List | Contact Database | marketing | sales with no comment


contact database, leads database, mailing list provider

Contact Database Economics 101: Weighing Choices

posted by Margaret Spencer on October 4, 2012

One of the life-changing lessons I’ve learned from two semesters of macro- and microeconomics is that there’s always a trade-off in every choice we make. Economists refer to this as “opportunity cost” – the cost of the thing given up when making a decision. So what does this have to do with a contact database? […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 1 comments


Simple Reminders on the Business Mailing List

posted by Margaret Spencer on October 3, 2012

Due to the sudden proliferation of online business in the recent years, programs for a mailing list provider are brimming all over the Internet today. For this reason, there are chances of an unsuspecting company to fall on the wrong hands of mistaken or pitiable service. With mediocre e-mail advertising for marketing, the business would […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with 2 comments


Importance of an Accurate Calling List

posted by Margaret Spencer on October 2, 2012

As Confucius once said that success depends on preparation, and which preparation there is sure to be failure. This saying also goes for a telemarketing company; every company and business would like to succeed, no matter how big or small. They will always anticipate any trouble or glitches that would come along the way in […]

Posted in Business | Business Contact List | Calling List with no comment


Strategize, Adapt and Expand the Contact Database

posted by Margaret Spencer on October 1, 2012

In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of […]

Posted in B2B Contact Database | B2B Mailing Lists | Business Contact Database | Business Contact List | Business Mailing List | Mailing List Provider with no comment


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How Contact List Recipients Diagnose a Weak Email Campaign

posted by Margaret Spencer on September 28, 2012

Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, […]

Posted in Business | Contact Lists | Leads Database | marketing | sales with 1 comments


contact lists, leads database, business list

From Dashboards to Contact Lists: Making Metrics Count

posted by Margaret Spencer on September 27, 2012

“Not everything that counts can be counted, and not everything that can be counted counts.” While the origins of the above quote is still debatable (whether it came from Albert Einstein himself or someone else), its meaning is quite clear and it’s profoundly true in many situations including modern email marketing campaigns. As email marketers, […]

Posted in Business | Business List | Contact Lists | Leads Database | marketing | sales with no comment


contact list, business contact database

When Will Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 26, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]

Posted in Business | Business Contact Database | Contact Lists | marketing | sales with 1 comments


5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 26, 2012

 As with any other aspect of your marketing life, quality is always superior to quantity. Just because you want to draw a crowd in front of your exhibition or presentation doesn’t mean you can invite everyone in your email marketing contact list. Know your live event target audience first and segment your email list for highly […]

Posted in Business | Contact Lists | marketing | sales with no comment


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