There are tons of written materials online claiming that a purchased email contacts list is your one-way ticket to the spam folder. Of course, this is simply pure nonsense. The truth is any email contacts list can be a source of inbox placement issues. It’s how you use your list that ultimately determines the fate of your email messages.
What causes your messages to be blocked? A recent study published by Return Path provides an outline of common culprits – and, sure enough, the origin of your email contacts list isn’t one of them. These findings show that about 77% of blocked emails are due to poor sender reputation which is, in turn, influenced by a number of factors that you can and should address.