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business list, UK email lists, UK business lists

5 Key Areas to Prioritize for Your Business List of Email Recipients

posted by Margaret Spencer on September 10, 2012

business list, UK email lists, UK business listsAn insightful UK-based study collaboratively conducted by B2B Marketing and Circle Research shows current trends and benchmarks for email marketing in the B2B setting. The report highlights several key findings, most notable of which is the ranking of specific areas in a typical B2B email campaign according to priority given by study participants. These trends can be very helpful in your own campaign, especially if you’re working with a UK business list or similar contact databases.

The 2012 Email Marketing Benchmarking Report compiles results from a survey of 250 client-side B2B marketers, sharing their email best practices and strategies as well as future plans for the medium. The study finds that email is still a dominant item on the marketing agenda, citing that more than half (53%) of the respondents intend to increase email marketing spend in the future. Furthermore, participants rank a number of email campaign components that they attribute to their email marketing success.

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Posted in Business | Business List | marketing | sales with no comment


contact list, contact database, UK email list

4 Quick Tips on Leveraging Blogs to Grow Your UK Contact List Fast

posted by Margaret Spencer on September 7, 2012

Nearly 4 out of every 10 B2B marketers (39%) say that blogs are their most ‘valuable’ content property. That’s according to data released by Eloqua just recently and, to some extent, this revelation comes as no surprise if you take into account how active blogging is helping brands engage with their audiences. Companies have been […]

Posted in Business | Contact Database | Contact Lists | marketing | sales with no comment


Direct Mail | Contact Lists | Mailing List Provider

Statistics for Direct Mail

posted by Margaret Spencer on September 7, 2012

Figures for direct mail marketing for the year 2012. Article source: http://www.centralmailing.co.uk/blog/direct-mail-statistics-2012/ Contactdb is one of the largest business mailing list provider in the U.S.A. Our database of 20 million targeted business sales contact lists is updated daily by a team of dedicated marketing professionals. Whether your purpose is to find additional contacts or to update […]

Posted in Business | Contact Lists | marketing | sales with no comment


sales lead database, calling list

Trying to Build a Bigger Sales Lead Database? Make it Smaller First!

posted by Margaret Spencer on September 6, 2012

Herein lies the irony: how can you expand your sales lead database by compressing it? The answer is more obvious than you might think: quality over quantity. It’s utterly pointless to stuff your leads database with as much prospects as you can without considering how qualified or warm each entry actually is. In this way, […]

Posted in Business | Calling List | marketing | sales | Sales Leads Database with no comment


contact database, sales leads database

Why Triggered Emails Boost Brand Experience for Recipients in Your Contact Database

posted by Margaret Spencer on September 5, 2012

Studies have shown that well-developed and well-placed triggered or transactional emails can markedly increase revenue generation with an existing customer or prospect contact database. More importantly, however, these types of email messages enhance the brand experience that recipients encounter, resulting in better loyalty and retention in the long-run. We’ve briefly talked about this effect in […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with 1 comments


contact list, contact database

5 Tips on Setting Up Your B2B Contact List for the Direct Mail-Email Marketing Tandem

posted by Margaret Spencer on September 4, 2012

Much has been said about “email vs. direct mail,” but you don’t hear that many people talking about combining email and direct mail for recipients in your B2B contact list. Are these two marketing channels really that mutually exclusive? Wrong. In reality, these two methods work well together if properly integrated in a unified campaign, […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


calling list, contact database

4 Phone Prospecting Facts to Help Improve Timing & Results with a B2B Mailing List

posted by Margaret Spencer on September 3, 2012

While the idea of “talking to the right leads at the right time” may strike you as completely commonsensical in your mind, it’s far from being common practice in the real world. Numerous studies on lead response management commissioned by independent marketing and sales think-tanks have shown that phone-based prospect follow-up activities of most companies […]

Posted in B2B Mailing Lists | Business | Calling List | Contact Database | marketing | sales with no comment


contact database, sales lead database, email list provider

6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database

posted by Margaret Spencer on September 2, 2012

A well-implemented CRM system and a top-quality contact database can take your email marketing campaign to levels you never imagined possible before. But you first have to take careful note of the terms “well-implemented” and “top-quality” and think about what these mean for your project. This post focuses on the CRM aspect of this tandem […]

Posted in Business | Contact Database | Email List Provider | marketing | sales | Sales Leads Database with no comment


contacts list, contact database

Building Your Business Contacts List: A Hedge Against the “Fiscal Cliff”

posted by Margaret Spencer on September 1, 2012

How can building your business contacts list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]

Posted in Business | Business Contact List | Business Database | Contact Database | Contact Lists | marketing | sales with no comment


contacts list, contact database

7 Ways to Steer Clear of Spam Landmines with a Purchased Email Contacts List

posted by Margaret Spencer on August 31, 2012

There are tons of written materials online claiming that a purchased email contacts list is your one-way ticket to the spam folder. Of course, this is simply pure nonsense. The truth is any email contacts list can be a source of inbox placement issues. It’s how you use your list that ultimately determines the fate […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 1 comments


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