A day in the life of a typical email marketer finds him or her having tons of things to balance on top of an endless list of decisions to make. One such crucial choice to decide on is picking out a suitable, reputable email list provider to source contacts from. This deceptively-simple decision is anything but straightforward. You have to factor in a lot of variables about the vendor, the products, and the marketing landscape (yes, that’s right – the big picture) before you make your choice.
We’ve already covered how to choose list vendors based on their merits in earlier blog entries. Today, we’ll take a look at some very important contact data quality trends that you should know when searching for providers and products in today’s email list marketplace. After all, no email marketing campaign is operating in a vacuum; what’s happening in the real world does affect your decisions.