An insightful UK-based study collaboratively conducted by B2B Marketing and Circle Research shows current trends and benchmarks for email marketing in the B2B setting. The report highlights several key findings, most notable of which is the ranking of specific areas in a typical B2B email campaign according to priority given by study participants. These trends can be very helpful in your own campaign, especially if you’re working with a UK business list or similar contact databases.
The 2012 Email Marketing Benchmarking Report compiles results from a survey of 250 client-side B2B marketers, sharing their email best practices and strategies as well as future plans for the medium. The study finds that email is still a dominant item on the marketing agenda, citing that more than half (53%) of the respondents intend to increase email marketing spend in the future. Furthermore, participants rank a number of email campaign components that they attribute to their email marketing success.